Global Rum Market 2024-2028

Global Rum Market 2024-2028


The rum market is forecasted to grow by USD 9.1 bn during 2023-2028, accelerating at a CAGR of 7.06% during the forecast period. The report on the rum market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for premium varieties of rum, expanding international trade and distribution networks, and increasing disposable income in emerging markets.

Technavio's rum market is segmented as below:

By Product
  • Gold and dark rum
  • White rum
  • Spiced rum
By Distribution Channel
  • Off trade
  • On trade
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing sales of rum on e-commerce platforms as one of the prime reasons driving the rum market growth during the next few years. Also, rising demand for rum-based cocktails and growing demand from millennials will lead to sizable demand in the market.

The report on the rum market covers the following areas:
  • Rum market sizing
  • Rum market forecast
  • Rum market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading rum market vendors that include Asahi Group Holdings Ltd., Atom Supplies Ltd., Bacardi Ltd., Campari Group, Cayman Spirits Co, Demerara Distillers Ltd, Diageo Plc, LT Group Inc., LYON RUM Windon Distilling, MAINE CRAFT DISTILLING, Mohan Meakin Ltd., Nova Scotia Spirit Co, Pernod Ricard SA, Suntory Holdings Ltd., The Edrington Group Ltd., Tobacco Barn Distillery LLC, Westerhall Estate Ltd., and William Grant and Sons Ltd. Also, the rum market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global rum market 2018 - 2022
      • Table Historic Market Size – Data Table on global rum market 2018 - 2022 ($ billion)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Gold and dark rum - Market size and forecast 2023-2028
      • Table Chart on Gold and dark rum - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Gold and dark rum - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Gold and dark rum - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Gold and dark rum - Year-over-year growth 2023-2028 (%)
    • White rum - Market size and forecast 2023-2028
      • Table Chart on White rum - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on White rum - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on White rum - Year-over-year growth 2023-2028 (%)
      • Table Data Table on White rum - Year-over-year growth 2023-2028 (%)
    • Spiced rum - Market size and forecast 2023-2028
      • Table Chart on Spiced rum - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Spiced rum - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Spiced rum - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Spiced rum - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Off trade - Market size and forecast 2023-2028
      • Table Chart on Off trade - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Off trade - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Off trade - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Off trade - Year-over-year growth 2023-2028 (%)
    • On trade - Market size and forecast 2023-2028
      • Table Chart on On trade - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on On trade - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on On trade - Year-over-year growth 2023-2028 (%)
      • Table Data Table on On trade - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing demand for premium varieties of rum
      • Expanding international trade and distribution networks
      • Increasing disposable income in emerging markets
    • Market challenges
      • Stringent regulations and taxation policies on alcoholic beverage production and distribution
      • Competition from other alcoholic beverages like whiskey, vodka, and tequila
      • Supply chain disruptions
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing sales of rum on e-commerce platforms
      • Rising demand for rum-based cocktails
      • Growing demand from Millennials
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Asahi Group Holdings Ltd.
      • Table Asahi Group Holdings Ltd. - Overview
      • Table Asahi Group Holdings Ltd. - Business segments
      • Table Asahi Group Holdings Ltd. - Key news
      • Table Asahi Group Holdings Ltd. - Key offerings
      • Table Asahi Group Holdings Ltd. - Segment focus
    • Bacardi Ltd.
      • Table Bacardi Ltd. - Overview
      • Table Bacardi Ltd. - Product / Service
      • Table Bacardi Ltd. - Key offerings
    • Campari Group
      • Table Campari Group - Overview
      • Table Campari Group - Business segments
      • Table Campari Group - Key offerings
      • Table Campari Group - Segment focus
    • Demerara Distillers Ltd
      • Table Demerara Distillers Ltd - Overview
      • Table Demerara Distillers Ltd - Business segments
      • Table Demerara Distillers Ltd - Key offerings
      • Table Demerara Distillers Ltd - Segment focus
    • Diageo Plc
      • Table Diageo Plc - Overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Key offerings
      • Table Diageo Plc - Segment focus
    • LT Group Inc.
      • Table LT Group Inc. - Overview
      • Table LT Group Inc. - Business segments
      • Table LT Group Inc. - Key offerings
      • Table LT Group Inc. - Segment focus
    • LYON RUM Windon Distilling
      • Table LYON RUM Windon Distilling - Overview
      • Table LYON RUM Windon Distilling - Product / Service
      • Table LYON RUM Windon Distilling - Key offerings
    • MAINE CRAFT DISTILLING
      • Table MAINE CRAFT DISTILLING - Overview
      • Table MAINE CRAFT DISTILLING - Product / Service
      • Table MAINE CRAFT DISTILLING - Key offerings
    • Mohan Meakin Ltd.
      • Table Mohan Meakin Ltd. - Overview
      • Table Mohan Meakin Ltd. - Business segments
      • Table Mohan Meakin Ltd. - Key offerings
      • Table Mohan Meakin Ltd. - Segment focus
    • Nova Scotia Spirit Co
      • Table Nova Scotia Spirit Co - Overview
      • Table Nova Scotia Spirit Co - Product / Service
      • Table Nova Scotia Spirit Co - Key offerings
    • Pernod Ricard SA
      • Table Pernod Ricard SA - Overview
      • Table Pernod Ricard SA - Product / Service
      • Table Pernod Ricard SA - Key offerings
    • Suntory Holdings Ltd.
      • Table Suntory Holdings Ltd. - Overview
      • Table Suntory Holdings Ltd. - Business segments
      • Table Suntory Holdings Ltd. - Key offerings
      • Table Suntory Holdings Ltd. - Segment focus
    • The Edrington Group Ltd.
      • Table The Edrington Group Ltd. - Overview
      • Table The Edrington Group Ltd. - Product / Service
      • Table The Edrington Group Ltd. - Key offerings
    • Tobacco Barn Distillery LLC
      • Table Tobacco Barn Distillery LLC - Overview
      • Table Tobacco Barn Distillery LLC - Product / Service
      • Table Tobacco Barn Distillery LLC - Key offerings
    • William Grant and Sons Ltd
      • Table William Grant and Sons Ltd - Overview
      • Table William Grant and Sons Ltd - Product / Service
      • Table William Grant and Sons Ltd - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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