Global Real Time Bidding Market 2024-2028
Real Time Bidding Market 2024-2028
The real time bidding market is forecasted to grow by USD 15.6 bn during 2023-2028, accelerating at a CAGR of 21.8% during the forecast period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation, improved targeting of audience, and increased popularity of social media inventory.
Technavio's real time bidding market is segmented as below:
By Type
- Open auction
- Invitation-only auction
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the growing participation of overseas buyers as one of the prime reasons driving the real time bidding market growth during the next few years. Also, emergence of ai-based online auctions and increase in popularity of online auction ads will lead to sizable demand in the market.
The report on the real time bidding market covers the following areas:
- Real Time Bidding Market sizing
- Real Time Bidding Market forecast
- Real Time Bidding Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Alphabet International GmbH, Beeswax, Criteo SA, Magnite Inc., Match2One AB, MediaMath Inc., Meta Platforms Inc., MOLOCO Inc., OpenX Technologies Inc., PubMatic Inc., Salesforce Inc., Simplifi Holdings Inc., Smaato Inc., Upsolver Ltd., Verizon Communications Inc., WPP Plc, X Corp., Xandr Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.