Global Real Time Bidding Market 2024-2028

Global Real Time Bidding Market 2024-2028


Real Time Bidding Market 2024-2028

The real time bidding market is forecasted to grow by USD 15.6 bn during 2023-2028, accelerating at a CAGR of 21.8% during the forecast period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation, improved targeting of audience, and increased popularity of social media inventory.

Technavio's real time bidding market is segmented as below:

By Type
  • Open auction
  • Invitation-only auction
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the growing participation of overseas buyers as one of the prime reasons driving the real time bidding market growth during the next few years. Also, emergence of ai-based online auctions and increase in popularity of online auction ads will lead to sizable demand in the market.

The report on the real time bidding market covers the following areas:
  • Real Time Bidding Market sizing
  • Real Time Bidding Market forecast
  • Real Time Bidding Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Alphabet International GmbH, Beeswax, Criteo SA, Magnite Inc., Match2One AB, MediaMath Inc., Meta Platforms Inc., MOLOCO Inc., OpenX Technologies Inc., PubMatic Inc., Salesforce Inc., Simplifi Holdings Inc., Smaato Inc., Upsolver Ltd., Verizon Communications Inc., WPP Plc, X Corp., Xandr Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Real Time Bidding Market 2018 - 2022
Historic Market Size - Data Table on Global Real Time Bidding Market 2018 - 2022 ($ billion)
4.2 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
6.3 Open auction - Market size and forecast 2023-2028
Chart on Open auction - Market size and forecast 2023-2028 ($ billion)
Data Table on Open auction - Market size and forecast 2023-2028 ($ billion)
Chart on Open auction - Year-over-year growth 2023-2028 (%)
Data Table on Open auction - Year-over-year growth 2023-2028 (%)
6.4 Invitation-only auction - Market size and forecast 2023-2028
Chart on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
Data Table on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
Chart on Invitation-only auction - Year-over-year growth 2023-2028 (%)
Data Table on Invitation-only auction - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.5 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ billion)
Data Table on China - Market size and forecast 2023-2028 ($ billion)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.11 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.12 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ billion)
Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 ABB Ltd.
ABB Ltd. - Overview
ABB Ltd. - Business segments
ABB Ltd. - Key news
ABB Ltd. - Key offerings
ABB Ltd. - Segment focus
11.4 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
11.5 Criteo SA
Criteo SA - Overview
Criteo SA - Product / Service
Criteo SA - Key offerings
11.6 Magnite Inc.
Magnite Inc. - Overview
Magnite Inc. - Product / Service
Magnite Inc. - Key offerings
11.7 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Product / Service
Meta Platforms Inc. - Key news
Meta Platforms Inc. - Key offerings
11.8 PubMatic Inc.
PubMatic Inc. - Overview
PubMatic Inc. - Business segments
PubMatic Inc. - Key offerings
PubMatic Inc. - Segment focus
11.9 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
11.10 Smaato Inc.
Smaato Inc. - Overview
Smaato Inc. - Product / Service
Smaato Inc. - Key offerings
11.11 X Corp.
X Corp. - Overview
X Corp. - Product / Service
X Corp. - Key offerings
11.12 Yandex NV
Yandex NV - Overview
Yandex NV - Product / Service
Yandex NV - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Real Time Bidding Market 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Type - Market share 2023-2028 (%)
Exhibits31: Data Table on Type - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Type
Exhibits33: Data Table on Comparison by Type
Exhibits34: Chart on Open auction - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Data Table on Open auction - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Chart on Open auction - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Open auction - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Data Table on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Chart on Invitation-only auction - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Invitation-only auction - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Type ($ billion)
Exhibits43: Data Table on Market opportunity by Type ($ billion)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits78: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits79: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ billion)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: ABB Ltd. - Overview
Exhibits98: ABB Ltd. - Business segments
Exhibits99: ABB Ltd. - Key news
Exhibits100: ABB Ltd. - Key offerings
Exhibits101: ABB Ltd. - Segment focus
Exhibits102: Adobe Inc. - Overview
Exhibits103: Adobe Inc. - Business segments
Exhibits104: Adobe Inc. - Key news
Exhibits105: Adobe Inc. - Key offerings
Exhibits106: Adobe Inc. - Segment focus
Exhibits107: Criteo SA - Overview
Exhibits108: Criteo SA - Product / Service
Exhibits109: Criteo SA - Key offerings
Exhibits110: Magnite Inc. - Overview
Exhibits111: Magnite Inc. - Product / Service
Exhibits112: Magnite Inc. - Key offerings
Exhibits113: Meta Platforms Inc. - Overview
Exhibits114: Meta Platforms Inc. - Product / Service
Exhibits115: Meta Platforms Inc. - Key news
Exhibits116: Meta Platforms Inc. - Key offerings
Exhibits117: PubMatic Inc. - Overview
Exhibits118: PubMatic Inc. - Business segments
Exhibits119: PubMatic Inc. - Key offerings
Exhibits120: PubMatic Inc. - Segment focus
Exhibits121: Salesforce Inc. - Overview
Exhibits122: Salesforce Inc. - Product / Service
Exhibits123: Salesforce Inc. - Key news
Exhibits124: Salesforce Inc. - Key offerings
Exhibits125: Smaato Inc. - Overview
Exhibits126: Smaato Inc. - Product / Service
Exhibits127: Smaato Inc. - Key offerings
Exhibits128: X Corp. - Overview
Exhibits129: X Corp. - Product / Service
Exhibits130: X Corp. - Key offerings
Exhibits131: Yandex NV - Overview
Exhibits132: Yandex NV - Product / Service
Exhibits133: Yandex NV - Key offerings
Exhibits134: Inclusions checklist
Exhibits135: Exclusions checklist
Exhibits136: Currency conversion rates for US$
Exhibits137: Research methodology
Exhibits138: Information sources
Exhibits139: Data validation
Exhibits140: Validation techniques employed for market sizing
Exhibits141: Data synthesis
Exhibits142: 360 degree market analysis
Exhibits143: List of abbreviations

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