Global Public Cloud Services Market 2024-2028

Global Public Cloud Services Market 2024-2028


The public cloud services market is forecasted to grow by USD 1,365.74 mn during 2023-2028, accelerating at a CAGR of 22.7% during the forecast period. The report on the public cloud services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of data center hyperscale and colocation providers, shift toward reduced capital expenditures on IT hardware, and increasing adoption of IoT, ML, and big data technologies.

Technavio's public cloud services market is segmented as below:

By Service
  • SaaS
  • IaaS
  • PaaS
By Type
  • SMEs
  • Large enterprise
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the strategic partnerships and collaborations among market participants as one of the prime reasons driving the public cloud services market growth during the next few years. Also, shift toward server virtualization and simplification of disaster recovery through cloud will lead to sizable demand in the market.

The report on the public cloud services market covers the following areas:
  • Public cloud services market sizing
  • Public cloud services market forecast
  • Public cloud services market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading public cloud services market vendors that include Adobe Inc., Alphabet Inc., Amazon.com Inc., AT and T Inc., Cisco Systems Inc., Dell Technologies Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Oracle Corp., Rackspace Technology Inc., Salesforce Inc., SAP SE, ServiceNow Inc., Tencent Holdings Ltd., Verizon Communications Inc., VMware Inc., Workday Inc., and Alibaba Group Holding Ltd.. Also, the public cloud services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Service
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global public cloud services market 2018 - 2022
      • Table Historic Market Size – Data Table on global public cloud services market 2018 - 2022 ($ billion)
    • Service Segment Analysis 2018 - 2022
      • Table Historic Market Size – Service Segment 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Service
    • Market segments
      • Table Chart on Service - Market share 2023-2028 (%)
      • Table Data Table on Service - Market share 2023-2028 (%)
    • Comparison by Service
      • Table Chart on Comparison by Service
      • Table Data Table on Comparison by Service
    • SaaS - Market size and forecast 2023-2028
      • Table Chart on SaaS - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on SaaS - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on SaaS - Year-over-year growth 2023-2028 (%)
      • Table Data Table on SaaS - Year-over-year growth 2023-2028 (%)
    • IaaS - Market size and forecast 2023-2028
      • Table Chart on IaaS - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on IaaS - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on IaaS - Year-over-year growth 2023-2028 (%)
      • Table Data Table on IaaS - Year-over-year growth 2023-2028 (%)
    • PaaS - Market size and forecast 2023-2028
      • Table Chart on PaaS - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on PaaS - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on PaaS - Year-over-year growth 2023-2028 (%)
      • Table Data Table on PaaS - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Service
      • Table Market opportunity by Service ($ billion)
      • Table Data Table on Market opportunity by Service ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • SMEs - Market size and forecast 2023-2028
      • Table Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on SMEs - Year-over-year growth 2023-2028 (%)
      • Table Data Table on SMEs - Year-over-year growth 2023-2028 (%)
    • Large enterprise - Market size and forecast 2023-2028
      • Table Chart on Large enterprise - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Large enterprise - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing number of data center hyperscale and collocation providers
      • Shift toward reduced capital expenditures on IT hardware
      • Increasing adoption of IoT, ML, and big data technologies
    • Market challenges
      • Vendor lock-in and operational complexities
      • Network connectivity issues and latency
      • Security and compliance issues related to public cloud
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Strategic partnerships and collaborations among market participants
      • Shift toward server virtualization
      • Simplification of disaster recovery through cloud
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adobe Inc.
      • Table Adobe Inc. - Overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Key offerings
      • Table Adobe Inc. - Segment focus
    • Alibaba Group Holding Ltd.
      • Table Alibaba Group Holding Ltd. - Overview
      • Table Alibaba Group Holding Ltd. - Business segments
      • Table Alibaba Group Holding Ltd. - Key offerings
      • Table Alibaba Group Holding Ltd. - Segment focus
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Key news
      • Table Cisco Systems Inc. - Key offerings
      • Table Cisco Systems Inc. - Segment focus
    • Dell Technologies Inc.
      • Table Dell Technologies Inc. - Overview
      • Table Dell Technologies Inc. - Business segments
      • Table Dell Technologies Inc. - Key news
      • Table Dell Technologies Inc. - Key offerings
      • Table Dell Technologies Inc. - Segment focus
    • Hewlett Packard Enterprise Co.
      • Table Hewlett Packard Enterprise Co. - Overview
      • Table Hewlett Packard Enterprise Co. - Business segments
      • Table Hewlett Packard Enterprise Co. - Key news
      • Table Hewlett Packard Enterprise Co. - Key offerings
      • Table Hewlett Packard Enterprise Co. - Segment focus
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Oracle Corp.
      • Table Oracle Corp. - Overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Key news
      • Table Oracle Corp. - Key offerings
      • Table Oracle Corp. - Segment focus
    • Rackspace Technology Inc.
      • Table Rackspace Technology Inc. - Overview
      • Table Rackspace Technology Inc. - Product / Service
      • Table Rackspace Technology Inc. - Key offerings
    • Salesforce Inc.
      • Table Salesforce Inc. - Overview
      • Table Salesforce Inc. - Product / Service
      • Table Salesforce Inc. - Key news
      • Table Salesforce Inc. - Key offerings
    • SAP SE
      • Table SAP SE - Overview
      • Table SAP SE - Business segments
      • Table SAP SE - Key news
      • Table SAP SE - Key offerings
      • Table SAP SE - Segment focus
    • VMware Inc.
      • Table VMware Inc. - Overview
      • Table VMware Inc. - Product / Service
      • Table VMware Inc. - Key news
      • Table VMware Inc. - Key offerings
    • Workday Inc.
      • Table Workday Inc. - Overview
      • Table Workday Inc. - Product / Service
      • Table Workday Inc. - Key news
      • Table Workday Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings