Global Programmatic Advertising Spending Market 2024-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	167 Pages	TechNavio	March, 2024	INF18655802

Best Price Guarantee
Price	from $2,500
Length	167 Pages
Publisher	TechNavio
Published Date	March, 2024
SKU	INF18655802

Global Programmatic Advertising Spending Market 2023-2027

The programmatic advertising spending market is forecasted to grow by USD 433.7 bn during 2022-2027, accelerating at a CAGR of 32.23% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption of programmatic advertising in South America and APAC, and improved targeting of audience.

Technavio's programmatic advertising spending market is segmented as below:

By Application

Open auction
Automated guaranteed
Invitation only
Unreserved fixed rate

By Display Type

Mobile
Desktop

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the growing popularity of mobile programmatic ad displays as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the high penetration of augmented reality (AR) technology in the advertising sector and the introduction of artificial intelligence (AI) in the programmatic advertising market will lead to sizable demand in the market.

The report on the programmatic advertising spending market covers the following areas:

Programmatic advertising spending market sizing
Programmatic advertising spending market forecast
Programmatic advertising spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Exhibit 01: Executive Summary - Chart on Market Overview; Exhibit 02: Executive Summary - Data Table on Market Overview; Exhibit 03: Executive Summary - Chart on Global Market Characteristics; Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape; Exhibit 05: Executive Summary - Chart on Market Segmentation by Application; Exhibit 06: Executive Summary - Chart on Market Segmentation by Type; Exhibit 07: Executive Summary - Chart on Incremental Growth; Exhibit 08: Executive Summary - Data Table on Incremental Growth; Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Exhibit 10: Parent market; Exhibit 11: Market Characteristics
3 Market Sizing: 3.1 Market definition; Exhibit 12: Offerings of vendors included in the market definition; 3.2 Market segment analysis; Exhibit 13: Market segments; 3.3 Market size 2023; 3.4 Market outlook: Forecast for 2023-2028; Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion); Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion); Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%); Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size: 4.1 Global programmatic advertising spending market 2018 - 2022; Exhibit 18: Historic Market Size - Data Table on global programmatic advertising spending market 2018 - 2022 ($ billion); 4.2 Application Segment Analysis 2018 - 2022; Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion); 4.3 Display Type Segment Analysis 2018 - 2022; Exhibit 20: Historic Market Size - Display Type Segment 2018 - 2022 ($ billion); 4.4 Geography Segment Analysis 2018 - 2022; Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion); 4.5 Country Segment Analysis 2018 - 2022; Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis: 5.1 Five forces summary; Exhibit 23: Five forces analysis - Comparison between 2023 and 2028; 5.2 Bargaining power of buyers; Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028; 5.3 Bargaining power of suppliers; Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; 5.4 Threat of new entrants; Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028; 5.5 Threat of substitutes; Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028; 5.6 Threat of rivalry; Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028; 5.7 Market condition; Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application: 6.1 Market segments; Exhibit 30: Chart on Application - Market share 2023-2028 (%); Exhibit 31: Data Table on Application - Market share 2023-2028 (%); 6.2 Comparison by Application; Exhibit 32: Chart on Comparison by Application; Exhibit 33: Data Table on Comparison by Application; 6.3 Open auction - Market size and forecast 2023-2028; Exhibit 34: Chart on Open auction - Market size and forecast 2023-2028 ($ billion); Exhibit 35: Data Table on Open auction - Market size and forecast 2023-2028 ($ billion); Exhibit 36: Chart on Open auction - Year-over-year growth 2023-2028 (%); Exhibit 37: Data Table on Open auction - Year-over-year growth 2023-2028 (%); 6.4 Automated guaranteed - Market size and forecast 2023-2028; Exhibit 38: Chart on Automated guaranteed - Market size and forecast 2023-2028 ($ billion); Exhibit 39: Data Table on Automated guaranteed - Market size and forecast 2023-2028 ($ billion); Exhibit 40: Chart on Automated guaranteed - Year-over-year growth 2023-2028 (%); Exhibit 41: Data Table on Automated guaranteed - Year-over-year growth 2023-2028 (%); 6.5 Invitation only - Market size and forecast 2023-2028; Exhibit 42: Chart on Invitation only - Market size and forecast 2023-2028 ($ billion); Exhibit 43: Data Table on Invitation only - Market size and forecast 2023-2028 ($ billion); Exhibit 44: Chart on Invitation only - Year-over-year growth 2023-2028 (%); Exhibit 45: Data Table on Invitation only - Year-over-year growth 2023-2028 (%); 6.6 Unreserved fixed rate - Market size and forecast 2023-2028; Exhibit 46: Chart on Unreserved fixed rate - Market size and forecast 2023-2028 ($ billion); Exhibit 47: Data Table on Unreserved fixed rate - Market size and forecast 2023-2028 ($ billion); Exhibit 48: Chart on Unreserved fixed rate - Year-over-year growth 2023-2028 (%); Exhibit 49: Data Table on Unreserved fixed rate - Year-over-year growth 2023-2028 (%); 6.7 Market opportunity by Application; Exhibit 50: Market opportunity by Application ($ billion); Exhibit 51: Data Table on Market opportunity by Application ($ billion)
7 Market Segmentation by Type: 7.1 Market segments; Exhibit 52: Chart on Type - Market share 2023-2028 (%); Exhibit 53: Data Table on Type - Market share 2023-2028 (%); 7.2 Comparison by Type; Exhibit 54: Chart on Comparison by Type; Exhibit 55: Data Table on Comparison by Type; 7.3 Mobile - Market size and forecast 2023-2028; Exhibit 56: Chart on Mobile - Market size and forecast 2023-2028 ($ billion); Exhibit 57: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion); Exhibit 58: Chart on Mobile - Year-over-year growth 2023-2028 (%); Exhibit 59: Data Table on Mobile - Year-over-year growth 2023-2028 (%); 7.4 Desktop - Market size and forecast 2023-2028; Exhibit 60: Chart on Desktop - Market size and forecast 2023-2028 ($ billion); Exhibit 61: Data Table on Desktop - Market size and forecast 2023-2028 ($ billion); Exhibit 62: Chart on Desktop - Year-over-year growth 2023-2028 (%); Exhibit 63: Data Table on Desktop - Year-over-year growth 2023-2028 (%); 7.5 Market opportunity by Type; Exhibit 64: Market opportunity by Type ($ billion); Exhibit 65: Data Table on Market opportunity by Type ($ billion)
8 Customer Landscape: 8.1 Customer landscape overview; Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape: 9.1 Geographic segmentation; Exhibit 67: Chart on Market share By Geographical Landscape 2023-2028 (%); Exhibit 68: Data Table on Market share By Geographical Landscape 2023-2028 (%); 9.2 Geographic comparison; Exhibit 69: Chart on Geographic comparison; Exhibit 70: Data Table on Geographic comparison; 9.3 North America - Market size and forecast 2023-2028; Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion); Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion); Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%); Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%); 9.4 APAC - Market size and forecast 2023-2028; Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion); Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion); Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%); Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%); 9.5 Europe - Market size and forecast 2023-2028; Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion); Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion); Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%); Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%); 9.6 South America - Market size and forecast 2023-2028; Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion); Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion); Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%); Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%); 9.7 Middle East and Africa - Market size and forecast 2023-2028; Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%); 9.8 US - Market size and forecast 2023-2028; Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion); Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion); Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%); Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%); 9.9 China - Market size and forecast 2023-2028; Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion); Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion); Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%); Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%); 9.10 Germany - Market size and forecast 2023-2028; Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion); Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion); Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%); Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%); 9.11 UK - Market size and forecast 2023-2028; Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion); Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion); Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%); Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%); 9.12 Canada - Market size and forecast 2023-2028; Exhibit 107: Chart on Canada - Market size and forecast 2023-2028 ($ billion); Exhibit 108: Data Table on Canada - Market size and forecast 2023-2028 ($ billion); Exhibit 109: Chart on Canada - Year-over-year growth 2023-2028 (%); Exhibit 110: Data Table on Canada - Year-over-year growth 2023-2028 (%); 9.13 Market opportunity By Geographical Landscape; Exhibit 111: Market opportunity By Geographical Landscape ($ billion); Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends: 10.1 Market drivers; 10.2 Market challenges; 10.3 Impact of drivers and challenges; Exhibit 113: Impact of drivers and challenges in 2023 and 2028; 10.4 Market trends
11 Vendor Landscape: 11.1 Overview; 11.2 Vendor landscape; Exhibit 114: Overview on Criticality of inputs and Factors of differentiation; 11.3 Landscape disruption; Exhibit 115: Overview on factors of disruption; 11.4 Industry risks; Exhibit 116: Impact of key risks on business
12 Vendor Analysis: 12.1 Vendors covered; Exhibit 117: Vendors covered; 12.2 Market positioning of vendors; Exhibit 118: Matrix on vendor position and classification; 12.3 Adform AS; Exhibit 119: Adform AS - Overview; Exhibit 120: Adform AS - Product / Service; Exhibit 121: Adform AS - Key offerings; 12.4 Adobe Inc.; Exhibit 122: Adobe Inc. - Overview; Exhibit 123: Adobe Inc. - Business segments; Exhibit 124: Adobe Inc. - Key offerings; Exhibit 125: Adobe Inc. - Segment focus; 12.5 Alphabet Inc.; Exhibit 126: Alphabet Inc. - Overview; Exhibit 127: Alphabet Inc. - Business segments; Exhibit 128: Alphabet Inc. - Key news; Exhibit 129: Alphabet Inc. - Key offerings; Exhibit 130: Alphabet Inc. - Segment focus; 12.6 Amazon.com Inc.; Exhibit 131: Amazon.com Inc. - Overview; Exhibit 132: Amazon.com Inc. - Business segments; Exhibit 133: Amazon.com Inc. - Key news; Exhibit 134: Amazon.com Inc. - Key offerings; Exhibit 135: Amazon.com Inc. - Segment focus; 12.7 Digilant Inc.; Exhibit 136: Digilant Inc. - Overview; Exhibit 137: Digilant Inc. - Product / Service; Exhibit 138: Digilant Inc. - Key offerings; 12.8 Magnite Inc.; Exhibit 139: Magnite Inc. - Overview; Exhibit 140: Magnite Inc. - Product / Service; Exhibit 141: Magnite Inc. - Key offerings; 12.9 MediaMath Inc.; Exhibit 142: MediaMath Inc. - Overview; Exhibit 143: MediaMath Inc. - Product / Service; Exhibit 144: MediaMath Inc. - Key offerings; 12.10 Microsoft Corp.; Exhibit 145: Microsoft Corp. - Overview; Exhibit 146: Microsoft Corp. - Business segments; Exhibit 147: Microsoft Corp. - Key news; Exhibit 148: Microsoft Corp. - Key offerings; Exhibit 149: Microsoft Corp. - Segment focus; 12.11 NextRoll Inc.; Exhibit 150: NextRoll Inc. - Overview; Exhibit 151: NextRoll Inc. - Key offerings; 12.12 Roku Inc.; Exhibit 152: Roku Inc. - Overview; Exhibit 153: Roku Inc. - Business segments; Exhibit 154: Roku Inc. - Key offerings; Exhibit 155: Roku Inc. - Segment focus; 12.13 Simplifi Holdings Inc.; Exhibit 156: Simplifi Holdings Inc. - Overview; Exhibit 157: Simplifi Holdings Inc. - Product / Service; Exhibit 158: Simplifi Holdings Inc. - Key offerings; 12.14 Singapore Telecommunications Ltd.; Exhibit 159: Singapore Telecommunications Ltd. - Overview; Exhibit 160: Singapore Telecommunications Ltd. - Business segments; Exhibit 161: Singapore Telecommunications Ltd. - Key offerings; Exhibit 162: Singapore Telecommunications Ltd. - Segment focus; 12.15 SmartyAds LLP; Exhibit 163: SmartyAds LLP - Overview; Exhibit 164: SmartyAds LLP - Product / Service; Exhibit 165: SmartyAds LLP - Key offerings; 12.16 Sparcmedia Pty Ltd.; Exhibit 166: Sparcmedia Pty Ltd. - Overview; Exhibit 167: Sparcmedia Pty Ltd. - Product / Service; Exhibit 168: Sparcmedia Pty Ltd. - Key offerings; 12.17 Verizon Communications Inc.; Exhibit 169: Verizon Communications Inc. - Overview; Exhibit 170: Verizon Communications Inc. - Business segments; Exhibit 171: Verizon Communications Inc. - Key news; Exhibit 172: Verizon Communications Inc. - Key offerings; Exhibit 173: Verizon Communications Inc. - Segment focus
13 Appendix: 13.1 Scope of the report; 13.2 Inclusions and exclusions checklist; Exhibit 174: Inclusions checklist; Exhibit 175: Exclusions checklist; 13.3 Currency conversion rates for US$; Exhibit 176: Currency conversion rates for US$; 13.4 Research methodology; Exhibit 177: Research methodology; Exhibit 178: Validation techniques employed for market sizing; Exhibit 179: Information sources; 13.5 List of abbreviations; Exhibit 180: List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Global Market Characteristics; Exhibits4: Executive Summary - Chart on Market By Geographical Landscape; Exhibits5: Executive Summary - Chart on Market Segmentation by Application; Exhibits6: Executive Summary - Chart on Market Segmentation by Type; Exhibits7: Executive Summary - Chart on Incremental Growth; Exhibits8: Executive Summary - Data Table on Incremental Growth; Exhibits9: Executive Summary - Chart on Vendor Market Positioning; Exhibits10: Parent market; Exhibits11: Market Characteristics; Exhibits12: Offerings of vendors included in the market definition; Exhibits13: Market segments; Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion); Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion); Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%); Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%); Exhibits18: Historic Market Size - Data Table on global programmatic advertising spending market 2018 - 2022 ($ billion); Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion); Exhibits20: Historic Market Size - Display Type Segment 2018 - 2022 ($ billion); Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion); Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion); Exhibits23: Five forces analysis - Comparison between 2023 and 2028; Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028; Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028; Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028; Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028; Exhibits29: Chart on Market condition - Five forces 2023 and 2028; Exhibits30: Chart on Application - Market share 2023-2028 (%); Exhibits31: Data Table on Application - Market share 2023-2028 (%); Exhibits32: Chart on Comparison by Application; Exhibits33: Data Table on Comparison by Application; Exhibits34: Chart on Open auction - Market size and forecast 2023-2028 ($ billion); Exhibits35: Data Table on Open auction - Market size and forecast 2023-2028 ($ billion); Exhibits36: Chart on Open auction - Year-over-year growth 2023-2028 (%); Exhibits37: Data Table on Open auction - Year-over-year growth 2023-2028 (%); Exhibits38: Chart on Automated guaranteed - Market size and forecast 2023-2028 ($ billion); Exhibits39: Data Table on Automated guaranteed - Market size and forecast 2023-2028 ($ billion); Exhibits40: Chart on Automated guaranteed - Year-over-year growth 2023-2028 (%); Exhibits41: Data Table on Automated guaranteed - Year-over-year growth 2023-2028 (%); Exhibits42: Chart on Invitation only - Market size and forecast 2023-2028 ($ billion); Exhibits43: Data Table on Invitation only - Market size and forecast 2023-2028 ($ billion); Exhibits44: Chart on Invitation only - Year-over-year growth 2023-2028 (%); Exhibits45: Data Table on Invitation only - Year-over-year growth 2023-2028 (%); Exhibits46: Chart on Unreserved fixed rate - Market size and forecast 2023-2028 ($ billion); Exhibits47: Data Table on Unreserved fixed rate - Market size and forecast 2023-2028 ($ billion); Exhibits48: Chart on Unreserved fixed rate - Year-over-year growth 2023-2028 (%); Exhibits49: Data Table on Unreserved fixed rate - Year-over-year growth 2023-2028 (%); Exhibits50: Market opportunity by Application ($ billion); Exhibits51: Data Table on Market opportunity by Application ($ billion); Exhibits52: Chart on Type - Market share 2023-2028 (%); Exhibits53: Data Table on Type - Market share 2023-2028 (%); Exhibits54: Chart on Comparison by Type; Exhibits55: Data Table on Comparison by Type; Exhibits56: Chart on Mobile - Market size and forecast 2023-2028 ($ billion); Exhibits57: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion); Exhibits58: Chart on Mobile - Year-over-year growth 2023-2028 (%); Exhibits59: Data Table on Mobile - Year-over-year growth 2023-2028 (%); Exhibits60: Chart on Desktop - Market size and forecast 2023-2028 ($ billion); Exhibits61: Data Table on Desktop - Market size and forecast 2023-2028 ($ billion); Exhibits62: Chart on Desktop - Year-over-year growth 2023-2028 (%); Exhibits63: Data Table on Desktop - Year-over-year growth 2023-2028 (%); Exhibits64: Market opportunity by Type ($ billion); Exhibits65: Data Table on Market opportunity by Type ($ billion); Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits67: Chart on Market share By Geographical Landscape 2023-2028 (%); Exhibits68: Data Table on Market share By Geographical Landscape 2023-2028 (%); Exhibits69: Chart on Geographic comparison; Exhibits70: Data Table on Geographic comparison; Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion); Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion); Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%); Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%); Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion); Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion); Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%); Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%); Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ billion); Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion); Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%); Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%); Exhibits83: Chart on South America - Market size and forecast 2023-2028 ($ billion); Exhibits84: Data Table on South America - Market size and forecast 2023-2028 ($ billion); Exhibits85: Chart on South America - Year-over-year growth 2023-2028 (%); Exhibits86: Data Table on South America - Year-over-year growth 2023-2028 (%); Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ billion); Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ billion); Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%); Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%); Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion); Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion); Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%); Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%); Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion); Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion); Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%); Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%); Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ billion); Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ billion); Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%); Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%); Exhibits107: Chart on Canada - Market size and forecast 2023-2028 ($ billion); Exhibits108: Data Table on Canada - Market size and forecast 2023-2028 ($ billion); Exhibits109: Chart on Canada - Year-over-year growth 2023-2028 (%); Exhibits110: Data Table on Canada - Year-over-year growth 2023-2028 (%); Exhibits111: Market opportunity By Geographical Landscape ($ billion); Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion); Exhibits113: Impact of drivers and challenges in 2023 and 2028; Exhibits114: Overview on Criticality of inputs and Factors of differentiation; Exhibits115: Overview on factors of disruption; Exhibits116: Impact of key risks on business; Exhibits117: Vendors covered; Exhibits118: Matrix on vendor position and classification; Exhibits119: Adform AS - Overview; Exhibits120: Adform AS - Product / Service; Exhibits121: Adform AS - Key offerings; Exhibits122: Adobe Inc. - Overview; Exhibits123: Adobe Inc. - Business segments; Exhibits124: Adobe Inc. - Key offerings; Exhibits125: Adobe Inc. - Segment focus; Exhibits126: Alphabet Inc. - Overview; Exhibits127: Alphabet Inc. - Business segments; Exhibits128: Alphabet Inc. - Key news; Exhibits129: Alphabet Inc. - Key offerings; Exhibits130: Alphabet Inc. - Segment focus; Exhibits131: Amazon.com Inc. - Overview; Exhibits132: Amazon.com Inc. - Business segments; Exhibits133: Amazon.com Inc. - Key news; Exhibits134: Amazon.com Inc. - Key offerings; Exhibits135: Amazon.com Inc. - Segment focus; Exhibits136: Digilant Inc. - Overview; Exhibits137: Digilant Inc. - Product / Service; Exhibits138: Digilant Inc. - Key offerings; Exhibits139: Magnite Inc. - Overview; Exhibits140: Magnite Inc. - Product / Service; Exhibits141: Magnite Inc. - Key offerings; Exhibits142: MediaMath Inc. - Overview; Exhibits143: MediaMath Inc. - Product / Service; Exhibits144: MediaMath Inc. - Key offerings; Exhibits145: Microsoft Corp. - Overview; Exhibits146: Microsoft Corp. - Business segments; Exhibits147: Microsoft Corp. - Key news; Exhibits148: Microsoft Corp. - Key offerings; Exhibits149: Microsoft Corp. - Segment focus; Exhibits150: NextRoll Inc. - Overview; Exhibits151: NextRoll Inc. - Key offerings; Exhibits152: Roku Inc. - Overview; Exhibits153: Roku Inc. - Business segments; Exhibits154: Roku Inc. - Key offerings; Exhibits155: Roku Inc. - Segment focus; Exhibits156: Simplifi Holdings Inc. - Overview; Exhibits157: Simplifi Holdings Inc. - Product / Service; Exhibits158: Simplifi Holdings Inc. - Key offerings; Exhibits159: Singapore Telecommunications Ltd. - Overview; Exhibits160: Singapore Telecommunications Ltd. - Business segments; Exhibits161: Singapore Telecommunications Ltd. - Key offerings; Exhibits162: Singapore Telecommunications Ltd. - Segment focus; Exhibits163: SmartyAds LLP - Overview; Exhibits164: SmartyAds LLP - Product / Service; Exhibits165: SmartyAds LLP - Key offerings; Exhibits166: Sparcmedia Pty Ltd. - Overview; Exhibits167: Sparcmedia Pty Ltd. - Product / Service; Exhibits168: Sparcmedia Pty Ltd. - Key offerings; Exhibits169: Verizon Communications Inc. - Overview; Exhibits170: Verizon Communications Inc. - Business segments; Exhibits171: Verizon Communications Inc. - Key news; Exhibits172: Verizon Communications Inc. - Key offerings; Exhibits173: Verizon Communications Inc. - Segment focus; Exhibits174: Inclusions checklist; Exhibits175: Exclusions checklist; Exhibits176: Currency conversion rates for US$; Exhibits177: Research methodology; Exhibits178: Validation techniques employed for market sizing; Exhibits179: Information sources; Exhibits180: List of abbreviations