Global Probiotics Market 2024-2028

Global Probiotics Market 2024-2028


The probiotics market is forecasted to grow by USD 32.06 bn during 2023-2028, accelerating at a CAGR of 7.84% during the forecast period. The report on the probiotics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by health benefits of probiotics, product innovations, and increasing investments in R&D.

Technavio's probiotics market is segmented as below:

By End-user
  • Human probiotics
  • Animal probiotics
By Product
  • Probiotic functional food and beverage
  • Dietary supplements
  • Animal feed
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • Middle East and Africa
  • South America
This study identifies the launch of new products as one of the prime reasons driving the probiotics market growth during the next few years. Also, merger and acquisition among vendors and increasing application of probiotics in cosmetic industry will lead to sizable demand in the market.

The report on the probiotics market covers the following areas:
  • Probiotics market sizing
  • Probiotics market forecast
  • Probiotics market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading probiotics market vendors that include AnaBio Technologies, Archer Daniels Midland Co., BioGaia AB, Chr Hansen Holding AS, Danone SA, Dr. Willmar Schwabe GmbH and Co. KG, DuPont de Nemours Inc., Farmhouse Culture Inc., General Mills Inc., Kerry Group Plc, Lallemand Inc., Lifeway Foods Inc., Microbiome Labs UK Ltd., Nestle SA, Novozymes AS, PepsiCo Inc., Probulin Probiotics LLC, SANZYME BIOLOGICS PVT. LTD., SIG Group AG, Symrise AG, Thats it Nutrition LLC, Natures Bounty, Uncle Matts Organic, and Yakult Honsha Co. Ltd.. Also, the probiotics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global probiotics market 2018 - 2022
      • Table Historic Market Size – Data table on global probiotics market 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Human probiotics - Market size and forecast 2023-2028
      • Table Chart on Human probiotics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Human probiotics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Human probiotics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Human probiotics - Year-over-year growth 2023-2028 (%)
    • Animal probiotics - Market size and forecast 2023-2028
      • Table Chart on Animal probiotics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Animal probiotics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Animal probiotics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Animal probiotics - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Probiotic functional food and beverage - Market size and forecast 2023-2028
      • Table Chart on Probiotic functional food and beverage - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Probiotic functional food and beverage - Market size and forecast 2023- 2028 ($ million)
      • Table Chart on Probiotic functional food and beverage - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Probiotic functional food and beverage - Year-over-year growth 2023-2028 (%)
    • Dietary supplements - Market size and forecast 2023- 2028
      • Table Chart on Dietary supplements - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Dietary supplements - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Dietary supplements - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Dietary supplements - Year-over-year growth 2023-2028 (%)
    • Animal feed - Market size and forecast 2023-2028
      • Table Chart on Animal feed - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Animal feed - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Animal feed - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Animal feed - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Health benefits of probiotics
      • Product innovations
      • Increasing investments in R and D
    • Market challenges
      • High prices of probiotic products in developing countries
      • Lack of uniformity in government regulations
      • Complexity of integration with food
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Launch of new products
      • Merger and acquisition among vendors
      • Increasing application of probiotics in cosmetic industry
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Archer Daniels Midland Co.
      • Table Archer Daniels Midland Co. - Overview
      • Table Archer Daniels Midland Co. - Business segments
      • Table Archer Daniels Midland Co. - Key offerings
      • Table Archer Daniels Midland Co. - Segment focus
    • BioGaia AB
      • Table BioGaia AB - Overview
      • Table BioGaia AB - Business segments
      • Table BioGaia AB - Key news
      • Table BioGaia AB - Key offerings
      • Table BioGaia AB - Segment focus
    • Chr Hansen Holding AS
      • Table Chr Hansen Holding AS - Overview
      • Table Chr Hansen Holding AS - Business segments
      • Table Chr Hansen Holding AS - Key news
      • Table Chr Hansen Holding AS - Key offerings
      • Table Chr Hansen Holding AS - Segment focus
    • Danone SA
      • Table Danone SA - Overview
      • Table Danone SA - Business segments
      • Table Danone SA - Key news
      • Table Danone SA - Key offerings
      • Table Danone SA - Segment focus
    • DuPont de Nemours Inc.
      • Table DuPont de Nemours Inc. - Overview
      • Table DuPont de Nemours Inc. - Business segments
      • Table DuPont de Nemours Inc. - Key news
      • Table DuPont de Nemours Inc. - Key offerings
      • Table DuPont de Nemours Inc. - Segment focus
    • Farmhouse Culture Inc.
      • Table Farmhouse Culture Inc. - Overview
      • Table Farmhouse Culture Inc. - Product / Service
      • Table Farmhouse Culture Inc. - Key offerings
    • Kerry Group Plc
      • Table Kerry Group Plc - Overview
      • Table Kerry Group Plc - Business segments
      • Table Kerry Group Plc - Key offerings
      • Table Kerry Group Plc - Segment focus
    • Lallemand Inc.
      • Table Lallemand Inc. - Overview
      • Table Lallemand Inc. - Product / Service
      • Table Lallemand Inc. - Key offerings
    • Lifeway Foods Inc.
      • Table Lifeway Foods Inc. - Overview
      • Table Lifeway Foods Inc. - Product / Service
      • Table Lifeway Foods Inc. - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Novozymes AS
      • Table Novozymes AS - Overview
      • Table Novozymes AS - Business segments
      • Table Novozymes AS - Key news
      • Table Novozymes AS - Key offerings
      • Table Novozymes AS - Segment focus
    • Probulin Probiotics LLC
      • Table Probulin Probiotics LLC - Overview
      • Table Probulin Probiotics LLC - Product / Service
      • Table Probulin Probiotics LLC - Key offerings
    • Symrise AG
      • Table Symrise AG - Overview
      • Table Symrise AG - Business segments
      • Table Symrise AG - Key offerings
      • Table Symrise AG - Segment focus
    • Thats it Nutrition LLC
      • Table Thats it Nutrition LLC - Overview
      • Table Thats it Nutrition LLC - Product / Service
      • Table Thats it Nutrition LLC - Key offerings
    • Uncle Matts Organic
      • Table Uncle Matts Organic - Overview
      • Table Uncle Matts Organic - Product / Service
      • Table Uncle Matts Organic - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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