Global Pretzel Market 2024-2028

Global Pretzel Market 2024-2028



The pretzel market is forecasted to grow by USD 1,587.4 mn during 2023-2028, accelerating at a CAGR of 3.74% during the forecast period. The report on the pretzel market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the evolving taste preferences of consumers, expansion in the retail landscape, and a growing focus on healthy ingredients.

Technavio's pretzel market is segmented as below:

By Type
  • Salted
  • Unsalted
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the packaging innovations increase shelf life as one of the prime reasons driving the pretzel market growth during the next few years. Also, increasing focus on organic and non-GMO ingredients-based pretzels and growing focus on developing new products will lead to sizable demand in the market.

The report on the pretzel market covers the following areas:
  • Pretzel market sizing
  • Pretzel market forecast
  • Pretzel market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pretzel market vendors that include Campbell Soup Co., Focus Brands LLC, General Mills Inc., Herr Foods Inc., Intersnack Group GmbH and Co. KG, J and J Snack Foods Corp., Jamba Juice Franchisor SPV LLC, Kellogg Co., Mars Inc., Mr. Pretzels, Old Dutch Foods Ltd., PepsiCo Inc., Quinn Foods LLC, Real Food From The Ground Up, Soft Pretzel Franchise Systems Inc., The Hershey Co., Tyson Foods Inc., Utz Brands Inc., WE RE ROLLING PRETZEL CO., and Wetzels Pretzels LLC. Also, the pretzel market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global pretzel market 2018 - 2022
      • Table Historic Market Size – Data table on global pretzel market 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Salted - Market size and forecast 2023-2028
      • Table Chart on Salted - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Salted - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Salted - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Salted - Year-over-year growth 2023-2028 (%)
    • Unsalted - Market size and forecast 2023-2028
      • Table Chart on Unsalted - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Unsalted - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Unsalted - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Unsalted - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Evolving taste preferences of consumers
      • Expansion in retail landscape
      • Growing focus on healthy ingredients
    • Market challenges
      • Fluctuations in price of raw material used in production of pretzels
      • Competition from alternative and substitute snacks
      • Adherence to stringent government regulations and guidelines
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Packaging innovations increase shelf life
      • Increasing focus on organic and non-GMO ingredients-based pretzels
      • Growing focus on developing new products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Campbell Soup Co.
      • Table Campbell Soup Co. - Overview
      • Table Campbell Soup Co. - Business segments
      • Table Campbell Soup Co. - Key offerings
      • Table Campbell Soup Co. - Segment focus
    • General Mills Inc.
      • Table General Mills Inc. - Overview
      • Table General Mills Inc. - Business segments
      • Table General Mills Inc. - Key news
      • Table General Mills Inc. - Key offerings
      • Table General Mills Inc. - Segment focus
    • Herr Foods Inc.
      • Table Herr Foods Inc. - Overview
      • Table Herr Foods Inc. - Product / Service
      • Table Herr Foods Inc. - Key offerings
    • Intersnack Group GmbH and Co. KG
      • Table Intersnack Group GmbH and Co. KG - Overview
      • Table Intersnack Group GmbH and Co. KG - Product / Service
      • Table Intersnack Group GmbH and Co. KG - Key offerings
    • J and J Snack Foods Corp.
      • Table J and J Snack Foods Corp. - Overview
      • Table J and J Snack Foods Corp. - Business segments
      • Table J and J Snack Foods Corp. - Key offerings
      • Table J and J Snack Foods Corp. - Segment focus
    • Jamba Juice Franchisor SPV LLC
      • Table Jamba Juice Franchisor SPV LLC - Overview
      • Table Jamba Juice Franchisor SPV LLC - Product / Service
      • Table Jamba Juice Franchisor SPV LLC - Key offerings
    • Kellogg Co.
      • Table Kellogg Co. - Overview
      • Table Kellogg Co. - Business segments
      • Table Kellogg Co. - Key news
      • Table Kellogg Co. - Key offerings
      • Table Kellogg Co. - Segment focus
    • Mars Inc.
      • Table Mars Inc. - Overview
      • Table Mars Inc. - Product / Service
      • Table Mars Inc. - Key news
      • Table Mars Inc. - Key offerings
    • Mr. Pretzels
      • Table Mr. Pretzels - Overview
      • Table Mr. Pretzels - Product / Service
      • Table Mr. Pretzels - Key offerings
    • Old Dutch Foods Ltd.
      • Table Old Dutch Foods Ltd. - Overview
      • Table Old Dutch Foods Ltd. - Product / Service
      • Table Old Dutch Foods Ltd. - Key offerings
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Key news
      • Table PepsiCo Inc. - Key offerings
      • Table PepsiCo Inc. - Segment focus
    • Quinn Foods LLC
      • Table Quinn Foods LLC - Overview
      • Table Quinn Foods LLC - Product / Service
      • Table Quinn Foods LLC - Key offerings
    • The Hershey Co.
      • Table The Hershey Co. - Overview
      • Table The Hershey Co. - Business segments
      • Table The Hershey Co. - Key news
      • Table The Hershey Co. - Key offerings
      • Table The Hershey Co. - Segment focus
    • Tyson Foods Inc.
      • Table Tyson Foods Inc. - Overview
      • Table Tyson Foods Inc. - Business segments
      • Table Tyson Foods Inc. - Key offerings
      • Table Tyson Foods Inc. - Segment focus
    • Utz Brands Inc.
      • Table Utz Brands Inc. - Overview
      • Table Utz Brands Inc. - Product / Service
      • Table Utz Brands Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings