Global Pretzel Market 2024-2028

Global Pretzel Market 2024-2028

The pretzel market is forecasted to grow by USD 1,587.4 mn during 2023-2028, accelerating at a CAGR of 3.74% during the forecast period. The report on the pretzel market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the evolving taste preferences of consumers, expansion in the retail landscape, and a growing focus on healthy ingredients.

Technavio's pretzel market is segmented as below:

By Type

• Salted
• Unsalted

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the packaging innovations increase shelf life as one of the prime reasons driving the pretzel market growth during the next few years. Also, increasing focus on organic and non-GMO ingredients-based pretzels and growing focus on developing new products will lead to sizable demand in the market.

The report on the pretzel market covers the following areas:

• Pretzel market sizing
• Pretzel market forecast
• Pretzel market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pretzel market vendors that include Campbell Soup Co., Focus Brands LLC, General Mills Inc., Herr Foods Inc., Intersnack Group GmbH and Co. KG, J and J Snack Foods Corp., Jamba Juice Franchisor SPV LLC, Kellogg Co., Mars Inc., Mr. Pretzels, Old Dutch Foods Ltd., PepsiCo Inc., Quinn Foods LLC, Real Food From The Ground Up, Soft Pretzel Franchise Systems Inc., The Hershey Co., Tyson Foods Inc., Utz Brands Inc., WE RE ROLLING PRETZEL CO., and Wetzels Pretzels LLC. Also, the pretzel market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.