Global Pickup Truck Market 2024-2028

Global Pickup Truck Market 2024-2028


The pickup truck market is forecasted to grow by USD 102.91 bn during 2023-2028, accelerating at a CAGR of 5.01% during the forecast period. The report on the pickup truck market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased utility of pickup trucks, expanding product portfolio for pickup trucks, and rising penetration of advanced driver assistance features in pickup trucks.

Technavio's pickup truck market is segmented as below:

By Type
  • Extended cab and crew cab
  • Regular cab
By Product
  • Full-size pickup truck
  • Small-size and mid-size pickup truck
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing incorporation of lighter materials in pickup truck manufacturing as one of the prime reasons driving the pickup truck market growth during the next few years. Also, development of electric pickup trucks and adoption of autonomous technologies in electric pickup trucks will lead to sizable demand in the market.

The report on the pickup truck market covers the following areas:
  • Pickup truck market sizing
  • Pickup truck market forecast
  • Pickup truck market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pickup truck market vendors that include Dr. Ing. h.c. F. Porsche AG, Ford Motor Co., General Electric Co., Honda Motor Co. Ltd., Hyundai Motor Co., Isuzu Motors Ltd., Jiangling Motors Corp. Ltd., KG Mobility, Mahindra and Mahindra Ltd., Mercedes Benz Group AG, Mitsubishi Motors Corp., Renault SAS, Rivian Automotive Inc., Stellantis NV, Suzuki Motor Corp., Tata Motors Ltd., Ashok Leyland Ltd., Beijing Automotive Group Co. Ltd., Great Wall Motor Co. Ltd., and Toyota Motor Corp.. Also, the pickup truck market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global pickup truck market 2018 - 2022
      • Table Historic Market Size – Data Table on global pickup truck market 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Extended cab and crew cab - Market size and forecast 2023-2028
      • Table Chart on Extended cab and crew cab - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Extended cab and crew cab - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Extended cab and crew cab - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Extended cab and crew cab - Year-over-year growth 2023-2028 (%)
    • Regular cab - Market size and forecast 2023-2028
      • Table Chart on Regular cab - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Regular cab - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Regular cab - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Regular cab - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Full-size pickup truck - Market size and forecast 2023- 2028
      • Table Chart on Full-size pickup truck - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Full-size pickup truck - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Full-size pickup truck - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Full-size pickup truck - Year-over-year growth 2023-2028 (%)
    • Small-size and mid-size pickup truck - Market size and forecast 2023-2028
      • Table Chart on Small-size and mid-size pickup truck - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Small-size and mid-size pickup truck - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Small-size and mid-size pickup truck - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Small-size and mid-size pickup truck - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased utility of pickup trucks
      • Expanding product portfolio for pickup trucks
    • Market challenges
      • Increasing stringency of fuel efficiency and emission standards
      • Increasing sales of used vehicles
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing incorporation of lighter materials in pickup truck manufacturing
      • Development of electric pickup trucks
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Ashok Leyland Ltd.
      • Table Ashok Leyland Ltd. - Overview
      • Table Ashok Leyland Ltd. - Product / Service
      • Table Ashok Leyland Ltd. - Key offerings
    • Dr. Ing. h.c. F. Porsche AG
      • Table Dr. Ing. h.c. F. Porsche AG - Overview
      • Table Dr. Ing. h.c. F. Porsche AG - Product / Service
      • Table Dr. Ing. h.c. F. Porsche AG - Key offerings
    • Ford Motor Co.
      • Table Ford Motor Co. - Overview
      • Table Ford Motor Co. - Business segments
      • Table Ford Motor Co. - Key news
      • Table Ford Motor Co. - Key offerings
      • Table Ford Motor Co. - Segment focus
    • General Electric Co.
      • Table General Electric Co. - Overview
      • Table General Electric Co. - Business segments
      • Table General Electric Co. - Key news
      • Table General Electric Co. - Key offerings
      • Table General Electric Co. - Segment focus
    • Great Wall Motor Co. Ltd.
      • Table Great Wall Motor Co. Ltd. - Overview
      • Table Great Wall Motor Co. Ltd. - Business segments
      • Table Great Wall Motor Co. Ltd. - Key offerings
      • Table Great Wall Motor Co. Ltd. - Segment focus
    • Hyundai Motor Co.
      • Table Hyundai Motor Co. - Overview
      • Table Hyundai Motor Co. - Business segments
      • Table Hyundai Motor Co. - Key news
      • Table Hyundai Motor Co. - Key offerings
      • Table Hyundai Motor Co. - Segment focus
    • Isuzu Motors Ltd.
      • Table Isuzu Motors Ltd. - Overview
      • Table Isuzu Motors Ltd. - Product / Service
      • Table Isuzu Motors Ltd. - Key offerings
    • KG Mobility
      • Table KG Mobility - Overview
      • Table KG Mobility - Product / Service
      • Table KG Mobility - Key offerings
    • Mahindra and Mahindra Ltd.
      • Table Mahindra and Mahindra Ltd. - Overview
      • Table Mahindra and Mahindra Ltd. - Business segments
      • Table Mahindra and Mahindra Ltd. - Key news
      • Table Mahindra and Mahindra Ltd. - Key offerings
      • Table Mahindra and Mahindra Ltd. - Segment focus
    • Mitsubishi Motors Corp.
      • Table Mitsubishi Motors Corp. - Overview
      • Table Mitsubishi Motors Corp. - Business segments
      • Table Mitsubishi Motors Corp. - Key offerings
      • Table Mitsubishi Motors Corp. - Segment focus
    • Renault SAS
      • Table Renault SAS - Overview
      • Table Renault SAS - Product / Service
      • Table Renault SAS - Key offerings
    • Rivian Automotive Inc.
      • Table Rivian Automotive Inc. - Overview
      • Table Rivian Automotive Inc. - Product / Service
      • Table Rivian Automotive Inc. - Key offerings
    • Stellantis NV
      • Table Stellantis NV - Overview
      • Table Stellantis NV - Business segments
      • Table Stellantis NV - Key news
      • Table Stellantis NV - Key offerings
      • Table Stellantis NV - Segment focus
    • Tata Motors Ltd.
      • Table Tata Motors Ltd. - Overview
      • Table Tata Motors Ltd. - Business segments
      • Table Tata Motors Ltd. - Key news
      • Table Tata Motors Ltd. - Key offerings
      • Table Tata Motors Ltd. - Segment focus
    • Toyota Motor Corp.
      • Table Toyota Motor Corp. - Overview
      • Table Toyota Motor Corp. - Business segments
      • Table Toyota Motor Corp. - Key offerings
      • Table Toyota Motor Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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