Global Piano Market 2024-2028

Global Piano Market 2024-2028


The piano market is forecasted to grow by USD 373.41 mn during 2023-2028, accelerating at a CAGR of 2.77% during the forecast period. The report on the piano market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the inclusion of music in academic curricula, increasing online sales of pianos, and expansion of distribution networks.

Technavio's piano market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Acoustic piano
  • Digital piano
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the preference for customized pianos as one of the prime reasons driving the piano market growth during the next few years. Also, advent of pianos equipped with smart devices and new technologies and emergence of hybrid pianos will lead to sizable demand in the market.

The report on the piano market covers the following areas:
  • Piano market sizing
  • Piano market forecast
  • Piano market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading piano market vendors that include AUGUST FORSTER GmbH, C. Bechstein Pianoforte AG, Carl Sauter Pianofortemanufaktur GmbH and Co. KG, CASIO Computer Co. Ltd., Fazioli Pianoforti spa, GROTRIAN PIANO COMPANY GmbH, Guangzhou Pearl River Piano Group Co. Ltd., Julius Bluthner Pianofortefabrik GmbH, Kawai Musical Instruments Mfg. Co. Ltd., KORG Inc., Mason and Hamlin Piano Co., PETROF Spol s.r.o., Roland Corp., Samick Music Corp., SCHULZE POLLMANN PIANOFORTI SRL, Steingraeber and Sohne KG, Steinway Inc., Stuart and Sons, Wilhelm Schimmel Pianofortefabrik GmbH, and Yamaha Corp.. Also, the piano market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global piano market 2018 - 2022
      • Table Historic Market Size – Data table on global piano market 2018 - 2022 ($ million)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution channel Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Acoustic piano - Market size and forecast 2023-2028
      • Table Chart on Acoustic piano - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Acoustic piano - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Acoustic piano - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Acoustic piano - Year-over-year growth 2023-2028 (%)
    • Digital piano - Market size and forecast 2023-2028
      • Table Chart on Digital piano - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Digital piano - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Digital piano - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Digital piano - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Inclusion of music in academic curricula
      • Increasing online sales of pianos
      • Expansion of distribution networks
    • Market challenges
      • Availability of music production software
      • Long replacement cycle
      • Environmental concerns
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Preference for customized pianos
      • Advent of pianos equipped with smart devices and new technologies
      • Emergence of hybrid pianos
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • C. Bechstein Pianoforte AG
      • Table C. Bechstein Pianoforte AG - Overview
      • Table C. Bechstein Pianoforte AG - Product / Service
      • Table C. Bechstein Pianoforte AG - Key offerings
    • Carl Sauter Pianofortemanufaktur GmbH and Co. KG
      • Table Carl Sauter Pianofortemanufaktur GmbH and Co. KG - Overview
      • Table Carl Sauter Pianofortemanufaktur GmbH and Co. KG - Product / Service
      • Table Carl Sauter Pianofortemanufaktur GmbH and Co. KG - Key offerings
    • CASIO Computer Co. Ltd.
      • Table CASIO Computer Co. Ltd. - Overview
      • Table CASIO Computer Co. Ltd. - Business segments
      • Table CASIO Computer Co. Ltd. - Key offerings
      • Table CASIO Computer Co. Ltd. - Segment focus
    • Fazioli Pianoforti spa
      • Table Fazioli Pianoforti spa - Overview
      • Table Fazioli Pianoforti spa - Product / Service
      • Table Fazioli Pianoforti spa - Key offerings
    • GROTRIAN PIANO COMPANY GmbH
      • Table GROTRIAN PIANO COMPANY GmbH - Overview
      • Table GROTRIAN PIANO COMPANY GmbH - Product / Service
      • Table GROTRIAN PIANO COMPANY GmbH - Key offerings
    • Guangzhou Pearl River Piano Group Co. Ltd.
      • Table Guangzhou Pearl River Piano Group Co. Ltd. - Overview
      • Table Guangzhou Pearl River Piano Group Co. Ltd. - Product / Service
      • Table Guangzhou Pearl River Piano Group Co. Ltd. - Key offerings
    • Julius Bluthner Pianofortefabrik GmbH
      • Table Julius Bluthner Pianofortefabrik GmbH - Overview
      • Table Julius Bluthner Pianofortefabrik GmbH - Product / Service
      • Table Julius Bluthner Pianofortefabrik GmbH - Key offerings
    • Kawai Musical Instruments Mfg. Co. Ltd.
      • Table Kawai Musical Instruments Mfg. Co. Ltd. - Overview
      • Table Kawai Musical Instruments Mfg. Co. Ltd. - Product / Service
      • Table Kawai Musical Instruments Mfg. Co. Ltd. - Key offerings
    • KORG Inc.
      • Table KORG Inc. - Overview
      • Table KORG Inc. - Product / Service
      • Table KORG Inc. - Key offerings
    • Mason and Hamlin Piano Co.
      • Table Mason and Hamlin Piano Co. - Overview
      • Table Mason and Hamlin Piano Co. - Product / Service
      • Table Mason and Hamlin Piano Co. - Key offerings
    • PETROF Spol s.r.o.
      • Table PETROF Spol s.r.o. - Overview
      • Table PETROF Spol s.r.o. - Product / Service
      • Table PETROF Spol s.r.o. - Key offerings
    • SCHULZE POLLMANN PIANOFORTI SRL
      • Table SCHULZE POLLMANN PIANOFORTI SRL - Overview
      • Table SCHULZE POLLMANN PIANOFORTI SRL - Product / Service
      • Table SCHULZE POLLMANN PIANOFORTI SRL - Key offerings
    • Steinway Inc.
      • Table Steinway Inc. - Overview
      • Table Steinway Inc. - Product / Service
      • Table Steinway Inc. - Key offerings
    • Wilhelm Schimmel Pianofortefabrik GmbH
      • Table Wilhelm Schimmel Pianofortefabrik GmbH - Overview
      • Table Wilhelm Schimmel Pianofortefabrik GmbH - Product / Service
      • Table Wilhelm Schimmel Pianofortefabrik GmbH - Key offerings
    • Yamaha Corp.
      • Table Yamaha Corp. - Overview
      • Table Yamaha Corp. - Business segments
      • Table Yamaha Corp. - Key offerings
      • Table Yamaha Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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