Global Personalized Gifts Market 2024-2028

Global Personalized Gifts Market 2024-2028


The personalized gifts market is forecasted to grow by USD 14.98 bn during 2023-2028, accelerating at a CAGR of 8.35% during the forecast period. The report on the personalized gifts market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by continuous development and introduction of new products, rising demand for 3D-printed personalized gifts, and the growing popularity of private-label brands.

Technavio's personalized gifts market is segmented as below:

By Product
  • Non-photo personalized gifts
  • Photo personalized gifts
By Distribution Channel
  • Online
  • Offline
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rising popularity of eco-friendly personalized gifts as one of the prime reasons driving the personalized gifts market growth during the next few years. Also, the automation of photo printing and merchandise and rise of e-commerce and online shopping will lead to sizable demand in the market.

The report on the personalized gifts market covers the following areas:
  • Personalized gifts market sizing
  • Personalized gifts market forecast
  • Personalized gifts market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading personalized gifts market vendors that include American Greetings Corp., American Stationery Co. Inc., CafePress Inc., Card Factory Plc, Chococraft Creations Pvt. Ltd., Cimpress Plc, ESCO Technologies Inc., Etsy Inc., Fat Brain Toys LLC., Ferns N Petals Pvt. Ltd., funkypigeon.com Ltd., Giftiliya, Gifto Graphics, Godiva Chocolatier Inc., Hallmark Card Inc., Personal Creations, Pinnacle Promotions, Redbubble Ltd., Shutterfly Inc., Signature Gifts Inc., Spencer Gifts LLC, The Walt Disney Co., and Zazzle Inc.. Also, the personalized gifts market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global personalized gifts market 2018 - 2022
      • Table Historic Market Size – Data Table on global personalized gifts market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Non-photo personalized gifts - Market size and forecast 2023-2028
      • Table Chart on Non-photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non-photo personalized gifts - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non-photo personalized gifts - Year-over-year growth 2023-2028 (%)
    • Photo personalized gifts - Market size and forecast 2023-2028
      • Table Chart on Photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Photo personalized gifts - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Photo personalized gifts - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Photo personalized gifts - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Continuous development and introduction of new products
      • Rising demand for 3D-printed personalized gifts
      • Growing popularity of private-label brands
    • Market challenges
      • Seasonal nature of demand for personalized gift products
      • Growing competition from homemade and DIY gifts
      • High competition from unorganized vendors
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rising popularity of eco-friendly personalized gifts
      • Automation of photo printing and merchandise
      • Rise of e-commerce and online shopping
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • American Greetings Corp.
      • Table American Greetings Corp. - Overview
      • Table American Greetings Corp. - Product / Service
      • Table American Greetings Corp. - Key offerings
    • American Stationery Co. Inc.
      • Table American Stationery Co. Inc. - Overview
      • Table American Stationery Co. Inc. - Product / Service
      • Table American Stationery Co. Inc. - Key offerings
    • CafePress Inc.
      • Table CafePress Inc. - Overview
      • Table CafePress Inc. - Product / Service
      • Table CafePress Inc. - Key offerings
    • Card Factory Plc
      • Table Card Factory Plc - Overview
      • Table Card Factory Plc - Business segments
      • Table Card Factory Plc - Key offerings
      • Table Card Factory Plc - Segment focus
    • Chococraft Creations Pvt. Ltd.
      • Table Chococraft Creations Pvt. Ltd. - Overview
      • Table Chococraft Creations Pvt. Ltd. - Product / Service
      • Table Chococraft Creations Pvt. Ltd. - Key offerings
    • Cimpress Plc
      • Table Cimpress Plc - Overview
      • Table Cimpress Plc - Business segments
      • Table Cimpress Plc - Key offerings
      • Table Cimpress Plc - Segment focus
    • Etsy Inc.
      • Table Etsy Inc. - Overview
      • Table Etsy Inc. - Product / Service
      • Table Etsy Inc. - Key offerings
    • Fat Brain Toys LLC.
      • Table Fat Brain Toys LLC. - Overview
      • Table Fat Brain Toys LLC. - Product / Service
      • Table Fat Brain Toys LLC. - Key offerings
    • Ferns N Petals Pvt. Ltd.
      • Table Ferns N Petals Pvt. Ltd. - Overview
      • Table Ferns N Petals Pvt. Ltd. - Product / Service
      • Table Ferns N Petals Pvt. Ltd. - Key offerings
    • funkypigeon.com Ltd.
      • Table funkypigeon.com Ltd. - Overview
      • Table funkypigeon.com Ltd. - Product / Service
      • Table funkypigeon.com Ltd. - Key offerings
    • Giftiliya
      • Table Giftiliya - Overview
      • Table Giftiliya - Product / Service
      • Table Giftiliya - Key offerings
    • Godiva Chocolatier Inc.
      • Table Godiva Chocolatier Inc. - Overview
      • Table Godiva Chocolatier Inc. - Product / Service
      • Table Godiva Chocolatier Inc. - Key offerings
    • Hallmark Card Inc.
      • Table Hallmark Card Inc. - Overview
      • Table Hallmark Card Inc. - Product / Service
      • Table Hallmark Card Inc. - Key offerings
    • Redbubble Ltd.
      • Table Redbubble Ltd. - Overview
      • Table Redbubble Ltd. - Product / Service
      • Table Redbubble Ltd. - Key offerings
    • Spencer Gifts LLC
      • Table Spencer Gifts LLC - Overview
      • Table Spencer Gifts LLC - Product / Service
      • Table Spencer Gifts LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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