Global Personal Care Market for Men 2022-2026

Global Personal Care Market For Men 2022-2026

Technavio has been monitoring the personal care market for men and it is poised to grow by $18.34 bn during 2022-2026, accelerating at a CAGR of 9.04% during the forecast period. Our report on the personal care market for men provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolving fashion trends in hair styling, rising awareness about hair loss increased sales of hair care products and product innovation in hair care and styling products.

The personal care market for men analysis includes the product segment and geographic landscape.

Technavio's personal care market for men is segmented as below:

By Product

  • Skincare
  • Fragrances
  • Colour cosmetics
  • Hair color
  • Others
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • The Middle East and Africa
This study identifies the use of social media marketing as one of the prime reasons driving the personal care market growth during the next few years. Also, the growing popularity of multifunctional personal care products and expansion in e-commerce sectors will lead to sizable demand in the market.

Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters. Our report on the personal care market for men covers the following areas:
  • Personal care market for men sizing
  • Personal care market for men forecast
  • Personal care market for men industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading personal care market vendors that include Amway Corp., Beiersdorf Aktiengesellschaft, Colgate Palmolive Co., Combe Inc., Coty Inc., Edgewell Personal Care Co, Johnson and Johnson, Kao Corp, LOreal SA, Mary Kay Inc., Newell Brands Inc., Pangea Naturals Inc., Reckitt Benckiser Group PLC, Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Vedix. Also, the personal care market for men analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Skin care - Market size and forecast 2021-2026
      • Table Chart on Skin care - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Skin care - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Skin care - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Skin care - Year-over-year growth 2021-2026 (%)
    • Fragrances - Market size and forecast 2021-2026
      • Table Chart on Fragrances - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Fragrances - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Fragrances - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Fragrances - Year-over-year growth 2021-2026 (%)
    • Colour cosmetics - Market size and forecast 2021-2026
      • Table Chart on Colour cosmetics - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Colour cosmetics - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Colour cosmetics - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Colour cosmetics - Year-over-year growth 2021-2026 (%)
    • Hair colour - Market size and forecast 2021-2026
      • Table Chart on Hair colour - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Hair colour - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Hair colour - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Hair colour - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Others - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • Canada - Market size and forecast 2021-2026
      • Table Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • France - Market size and forecast 2021-2026
      • Table Chart on France - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Table Chart on France - Year-over-year growth 2021-2026 (%)
      • Table Data Table on France - Year-over-year growth 2021-2026 (%)
    • India - Market size and forecast 2021-2026
      • Table Chart on India - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Table Chart on India - Year-over-year growth 2021-2026 (%)
      • Table Data Table on India - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Evolving fashion trends in hair styling
      • Rising awareness about hair loss increased sales of hair care products
    • Market challenges
      • Availability of counterfeit products
      • Regulatory compliances for product composition, labeling, and packaging
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Use of social media marketing
      • Growing popularity of multifunctional personal care products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Beiersdorf Aktiengesellschaft
      • Table Beiersdorf Aktiengesellschaft - Overview
      • Table Beiersdorf Aktiengesellschaft - Business segments
      • Table Beiersdorf Aktiengesellschaft - Key news
      • Table Beiersdorf Aktiengesellschaft - Key offerings
      • Table Beiersdorf Aktiengesellschaft - Segment focus
    • Coty Inc.
      • Table Coty Inc. - Overview
      • Table Coty Inc. - Business segments
      • Table Coty Inc. - Key offerings
      • Table Coty Inc. - Segment focus
    • Johnson and Johnson
      • Table Johnson and Johnson - Overview
      • Table Johnson and Johnson - Business segments
      • Table Johnson and Johnson - Key news
      • Table Johnson and Johnson - Key offerings
      • Table Johnson and Johnson - Segment focus
    • LOreal SA
      • Table LOreal SA - Overview
      • Table LOreal SA - Business segments
      • Table LOreal SA - Key news
      • Table LOreal SA - Key offerings
      • Table LOreal SA - Segment focus
    • Pangea Naturals Inc.
      • Table Pangea Naturals Inc. - Overview
      • Table Pangea Naturals Inc. - Product / Service
      • Table Pangea Naturals Inc. - Key offerings
    • Reckitt Benckiser Group PLC
      • Table Reckitt Benckiser Group PLC - Overview
      • Table Reckitt Benckiser Group PLC - Business segments
      • Table Reckitt Benckiser Group PLC - Key offerings
      • Table Reckitt Benckiser Group PLC - Segment focus
    • The Estee Lauder Co. Inc.
      • Table The Estee Lauder Co. Inc. - Overview
      • Table The Estee Lauder Co. Inc. - Business segments
      • Table The Estee Lauder Co. Inc. - Key news
      • Table The Estee Lauder Co. Inc. - Key offerings
      • Table The Estee Lauder Co. Inc. - Segment focus
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
    • Vedix
      • Table Vedix - Overview
      • Table Vedix - Product / Service
      • Table Vedix - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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