Global Outboard Motor Market 2024-2028

Global Outboard Motor Market 2024-2028


The outboard motor market is forecasted to grow by USD 1.25 bn during 2023-2028, accelerating at a CAGR of 4.46% during the forecast period. The report on the outboard motor market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in world boat championship programs, growing demand for recreational boating activities worldwide, and expansion of marina infrastructure and waterfront developments.

Technavio's outboard motor market is segmented as below:

By Type
  • Electric
  • Manual
By Application
  • Commercial
  • Recreational
  • Military
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the increase in launches and collaboration in outboard motor industry as one of the prime reasons driving the outboard motor market growth during the next few years. Also, shift toward lightweight and compact outboard motor designs and rising adoption of joystick control systems for improved maneuverability will lead to sizable demand in the market.

The report on the outboard motor market covers the following areas:
  • Outboard motor market sizing
  • Outboard motor market forecast
  • Outboard motor market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading outboard motor market vendors that include AB Volvo, Bombardier Recreational Products Inc., Brunswick Corp., Cox Powertrain Ltd., DEUTZ AG, Elco Motor Yachts, Golden Motor Technologies Co. Ltd., Hangzhou Hidea Power Machinery Co. Ltd., Honda Motor Co. Ltd., Johnson Outdoors Inc., Kraeutler Elektromaschinen GmbH, LEHR Holdings LLC, Oxe Marine AB, Power Tec Outboards, Ray Electric Outboards Inc., Selva SpA, Suzhou Parsun Power Machine Co. Ltd., Suzuki Motor Corp., Tohatsu Corp., and Yamaha Motor Co. Ltd.. Also, the outboard motor market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global outboard motor market 2018 - 2022
      • Table Historic Market Size – Data Table on global outboard motor market 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Electric - Market size and forecast 2023-2028
      • Table Chart on Electric - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Electric - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Electric - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Electric - Year-over-year growth 2023-2028 (%)
    • Manual - Market size and forecast 2023-2028
      • Table Chart on Manual - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Manual - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Manual - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Manual - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Commercial - Market size and forecast 2023-2028
      • Table Chart on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Commercial - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Commercial - Year-over-year growth 2023-2028 (%)
    • Recreational - Market size and forecast 2023-2028
      • Table Chart on Recreational - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Recreational - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Recreational - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Recreational - Year-over-year growth 2023-2028 (%)
    • Military - Market size and forecast 2023-2028
      • Table Chart on Military - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Military - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Military - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Military - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rise in world boat championship programs
      • Growing demand for recreational boating activities worldwide
    • Market challenges
      • Environmental concerns on the disposal of old or obsolete outboard motor units
      • Regulatory challenges related to emissions standards
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increase in launches and collaboration in outboard motor industry
      • Shift toward lightweight and compact outboard motor designs
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • AB Volvo
      • Table AB Volvo - Overview
      • Table AB Volvo - Business segments
      • Table AB Volvo - Key news
      • Table AB Volvo - Key offerings
      • Table AB Volvo - Segment focus
    • Bombardier Recreational Products Inc.
      • Table Bombardier Recreational Products Inc. - Overview
      • Table Bombardier Recreational Products Inc. - Business segments
      • Table Bombardier Recreational Products Inc. - Key offerings
      • Table Bombardier Recreational Products Inc. - Segment focus
    • Brunswick Corp.
      • Table Brunswick Corp. - Overview
      • Table Brunswick Corp. - Business segments
      • Table Brunswick Corp. - Key offerings
      • Table Brunswick Corp. - Segment focus
    • Cox Powertrain Ltd.
      • Table Cox Powertrain Ltd. - Overview
      • Table Cox Powertrain Ltd. - Product / Service
      • Table Cox Powertrain Ltd. - Key offerings
    • DEUTZ AG
      • Table DEUTZ AG - Overview
      • Table DEUTZ AG - Business segments
      • Table DEUTZ AG - Key offerings
      • Table DEUTZ AG - Segment focus
    • Elco Motor Yachts
      • Table Elco Motor Yachts - Overview
      • Table Elco Motor Yachts - Product / Service
      • Table Elco Motor Yachts - Key offerings
    • Golden Motor Technologies Co. Ltd.
      • Table Golden Motor Technologies Co. Ltd. - Overview
      • Table Golden Motor Technologies Co. Ltd. - Product / Service
      • Table Golden Motor Technologies Co. Ltd. - Key offerings
    • Honda Motor Co. Ltd.
      • Table Honda Motor Co. Ltd. - Overview
      • Table Honda Motor Co. Ltd. - Business segments
      • Table Honda Motor Co. Ltd. - Key news
      • Table Honda Motor Co. Ltd. - Key offerings
      • Table Honda Motor Co. Ltd. - Segment focus
    • Johnson Outdoors Inc.
      • Table Johnson Outdoors Inc. - Overview
      • Table Johnson Outdoors Inc. - Business segments
      • Table Johnson Outdoors Inc. - Key offerings
      • Table Johnson Outdoors Inc. - Segment focus
    • LEHR Holdings LLC
      • Table LEHR Holdings LLC - Overview
      • Table LEHR Holdings LLC - Product / Service
      • Table LEHR Holdings LLC - Key offerings
    • Power Tec Outboards
      • Table Power Tec Outboards - Overview
      • Table Power Tec Outboards - Product / Service
      • Table Power Tec Outboards - Key offerings
    • Selva SpA
      • Table Selva SpA - Overview
      • Table Selva SpA - Product / Service
      • Table Selva SpA - Key offerings
    • Suzuki Motor Corp.
      • Table Suzuki Motor Corp. - Overview
      • Table Suzuki Motor Corp. - Business segments
      • Table Suzuki Motor Corp. - Key offerings
      • Table Suzuki Motor Corp. - Segment focus
    • Tohatsu Corp.
      • Table Tohatsu Corp. - Overview
      • Table Tohatsu Corp. - Business segments
      • Table Tohatsu Corp. - Key offerings
      • Table Tohatsu Corp. - Segment focus
    • Yamaha Motor Co. Ltd.
      • Table Yamaha Motor Co. Ltd. - Overview
      • Table Yamaha Motor Co. Ltd. - Business segments
      • Table Yamaha Motor Co. Ltd. - Key news
      • Table Yamaha Motor Co. Ltd. - Key offerings
      • Table Yamaha Motor Co. Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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