Global Oral Hygiene Market 2024-2028

Global Oral Hygiene Market 2024-2028


Global Oral Hygiene Market 2024-2028

The oral hygiene market is forecasted to grow by USD 11499.1 mn during 2023-2028, accelerating at a CAGR of 4.5% during the forecast period. The report on the oral hygiene market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by demand for teeth whitening products and mouthwash, innovation in technology and product line, and growing awareness on dental and oral health.

Technavio's oral hygiene market is segmented as below:
  • By Distribution Channel
  • Offline
  • Online
  • By Product
  • Primary oral hygiene products
  • Secondary oral hygiene products
  • By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increase in demand for natural and organic oral hygiene products as one of the prime reasons driving the oral hygiene market growth during the next few years. Also, growing online sales for oral hygiene products and rise in demand for powered toothbrushes will lead to sizable demand in the market.

The report on the oral hygiene market covers the following areas:
  • Oral hygiene market sizing
  • Oral hygiene market forecast
  • Oral hygiene market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading oral hygiene market vendors that include 3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Dentaid, Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, GoSmile LLC, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Services Inc., Kao Specialties Americas LLC, Koninklijke Philips N.V., Lion Corp., Prestige Consumer Healthcare Inc., Sanofi SA, Sunstar Suisse SA, The Procter and Gamble Co., and Unilever PLC. Also, the oral hygiene market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Oral Hygiene Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Oral Hygiene Market 2018 - 2022 ($ million)
    • Distribution Channel segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Primary oral hygiene products - Market size and forecast 2023-2028
      • Table Data Table on Primary oral hygiene products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Primary oral hygiene products - Year-over-year growth 2023-2028 (%)
    • Secondary oral hygiene products - Market size and forecast 2023-2028
      • Table Data Table on Secondary oral hygiene products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Secondary oral hygiene products - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Demand for teeth whitening products and mouthwash
      • Innovation in technology and product line
      • Growing awareness on dental and oral health
    • Market challenges
      • Homemade remedies and alternative products adoption
      • Low preference for secondary oral care products
      • Availability of counterfeit products
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increase in demand for natural and organic oral hygiene products
      • Growing online sales for oral hygiene products
      • Rise in demand for powered toothbrushes
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Amway Corp.
    • Church and Dwight Co. Inc.
    • Colgate Palmolive Co.
    • GC Corp.
    • GlaxoSmithKline Plc
    • GoSmile LLC
    • Henkel AG and Co. KGaA
    • Johnson and Johnson Services Inc.
    • The Procter and Gamble Co.
    • Unilever PLC
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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