The oolong tea market is forecasted to grow by USD 159.3 mn during 2023-2028, accelerating at a CAGR of 5.62% during the forecast period. The report on the oolong tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness regarding health benefits of oolong tea, rising interest in oolong tea among retailers due to high demand and high number of sales, and growing popularity of tea as substitute for coffee.
Technavio's oolong tea market is segmented as below:
By Type
Leaf and powder
Tea bag
Liquid
By Distribution Channel
Offline
Online
By Geographical Landscape
APAC
Europe
North America
South America
Middle East and Africa
This study identifies the rising popularity of artisanal and specialty teas as one of the prime reasons driving the oolong tea market growth during the next few years. Also, expanding adoption of oolong tea in Western market and continuous research and innovation in tea quality and taste will lead to sizable demand in the market.
The report on the oolong tea market covers the following areas:
Oolong tea market sizing
Oolong tea market forecast
Oolong tea market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading oolong tea market vendors that include adagio teas, Arbor Teas, Chado Tea, COFCO International, Dilmah Ceylon Tea Co. Plc, East West Tea Company LLC, generation tea, Harada Tea Processing Co Ltd., Harney and Sons Fine Teas, International Coffee and Tea LLC, Mighty Leaf Tea Canada, R. Twining and Co. Ltd., Ren Lifestyle Solutions Pvt.Ltd, Rishi Tea and Botanicals, Starbucks Corp., Tata Consumer Products Ltd., Te Co., The Republic of Tea Inc., Unilever PLC, and ITO EN Ltd.. Also, the oolong tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global plasticizers market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global plasticizers market 2018 - 2022 ($ million)