Global Online Video Platform Market 2024-2028

Global Online Video Platform Market 2024-2028


The online video platform market is forecasted to grow by USD 2197.3 mn during 2023-2028, accelerating at a CAGR of 21.57% during the forecast period. The report on the online video platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in streaming services, growth in mobile video consumption, and increase in user-generated content.

Technavio's online video platform market is segmented as below:

By End-user
  • Individuals
  • Brand and enterprises
  • Content creators
By Type
  • UGC
  • DIY
  • SaaS
By Geography
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the live streaming of videos as one of the prime reasons driving the online video platform market growth during the next few years. Also, use of video platform and adoption of ott platform will lead to sizable demand in the market.

The report on the online video platform market covers the following areas:
  • Online video platform market sizing
  • Online video platform market forecast
  • Online video platform market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online video platform market vendors that include Adobe Inc., Akamai Technologies Inc., Alphabet Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast Corp., Dacast Inc., International Business Machines Corp., Kaltura Inc., MediaMelon Inc., MediaPlatform Inc., Panopto Inc., Piksel srl, Samba Mobile Multimidia SA, Telstra Corp. Ltd., Viacom18 Media Pvt. Ltd., Vimeo.com Inc., Viostream, Wistia Inc., and Youku Tudou Inc.. Also, the online video platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Online Video Platform Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Online Video Platform Market 2018 - 2022 ($ million)
    • End-user segment analysis 2018 - 2022
    • Type segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Individuals - Market size and forecast 2023-2028
      • Table Data Table on Individuals - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Individuals - Year-over-year growth 2023-2028 (%)
    • Brand and enterprises - Market size and forecast 2023-2028
      • Table Data Table on Brand and enterprises - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Brand and enterprises - Year-over-year growth 2023-2028 (%)
    • Content creators - Market size and forecast 2023-2028
      • Table Data Table on Content creators - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Content creators - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • UGC - Market size and forecast 2023-2028
      • Table Data Table on UGC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UGC - Year-over-year growth 2023-2028 (%)
    • DIY - Market size and forecast 2023-2028
      • Table Data Table on DIY - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on DIY - Year-over-year growth 2023-2028 (%)
    • SaaS - Market size and forecast 2023-2028
      • Table Data Table on SaaS - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on SaaS - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increase in streaming services
      • Growth in mobile video consumption
      • Increase in user-generated content
    • Market challenges
      • Free open-source video platform
      • Concerns related to privacy and security
      • Integration issues
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Live streaming of videos
      • Use of video platform
      • Adoption of OTT platform
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Adobe Inc.
    • Alphabet Inc.
    • Bharti Airtel Ltd.
    • Brightcove Inc.
    • Dacast Inc.
    • International Business Machines Corp.
    • Kaltura Inc.
    • MediaPlatform Inc.
    • Panopto Inc.
    • Piksel srl
    • Samba Mobile Multimidia SA
    • Telstra Corp. Ltd.
    • Viacom18 Media Pvt. Ltd.
    • Viostream
    • Wistia Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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