Global Online Toys And Games Retailing Market 2024-2028

Global Online Toys And Games Retailing Market 2024-2028


The online toys and games retailing market is forecasted to grow by USD 17.84 bn during 2023-2028, accelerating at a CAGR of 6.32% during the forecast period. The report on the online toys and games retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing demand for multipurpose toys and games, in-sync mobile and traditional games, and growing influence of movies and shows.

Technavio's online toys and games retailing market is segmented as below:

By Product
  • Activity and ride-on toys
  • Infant and pre-school toys
  • Plush toys
  • Games and puzzles
  • Others
By Application
  • School age children
  • teens
  • Infants
  • toddlers
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the emerging technologies in global market as one of the prime reasons driving the online toys and games retailing market growth during the next few years. Also, sustainable and environmentally friendly toys and emergence of 3D printing will lead to sizable demand in the market.

The report on the online toys and games retailing market covers the following areas:
  • Online toys and games retailing market sizing
  • Online toys and games retailing market forecast
  • Online toys and games retailing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online toys and games retailing market vendors that include Aldi Stores Ltd., Alpha Group Animation, Amazon.com Inc., BFL Group, Fat Brain Toys LLC., Fishpond Ltd., Hasbro Inc., Kidding Around NYC, Kohls Corp., Le Toys Van Inc., LEGO System AS, Mary Arnold Toys, Nordstrom Inc., Qurate Retail Inc., Ravensburger AG, Reliance Industries Ltd., Shumee Toys Pvt. Ltd., Simba Dickie Group GmbH, Snooplay India Pvt. Ltd., Takara Tomy Co. Ltd., The Walt Disney Co., Toycra, Tru Kids Brand, UncommonGoods LLC, Uttam Toys, Mattel Inc., and TinToyArcade.com LLC. Also, the online toys and games retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global online toys and games retailing market 2018 - 2022
      • Table Historic Market Size – Data Table on global online toys and games retailing market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Activity and ride-on toys - Market size and forecast 2023- 2028
      • Table Chart on Activity and ride-on toys - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Activity and ride-on toys - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Activity and ride-on toys - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Activity and ride-on toys - Year-over-year growth 2023-2028 (%)
    • Infant and pre-school toys - Market size and forecast 2023-2028
      • Table Chart on Infant and pre-school toys - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Infant and pre-school toys - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Infant and pre-school toys - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Infant and pre-school toys - Year-over-year growth 2023-2028 (%)
    • Plush toys - Market size and forecast 2023-2028
      • Table Chart on Plush toys - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Plush toys - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Plush toys - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Plush toys - Year-over-year growth 2023-2028 (%)
    • Games and puzzles - Market size and forecast 2023- 2028
      • Table Chart on Games and puzzles - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Games and puzzles - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Games and puzzles - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Games and puzzles - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • School age children and teens - Market size and forecast 2023-2028
      • Table Chart on School age children and teens - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on School age children and teens - Market size and forecast 2023-2028 ($ million)
      • Table Chart on School age children and teens - Year-over-year growth 2023-2028 (%)
      • Table Data Table on School age children and teens - Year-over-year growth 2023-2028 (%)
    • Infants and toddlers - Market size and forecast 2023- 2028
      • Table Chart on Infants and toddlers - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Infants and toddlers - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Infants and toddlers - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Infants and toddlers - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • The increasing demand for multipurpose toys and games
      • In-sync mobile and traditional games
      • Growing influence of movies and shows
    • Market challenges
      • Short life of merchandise and collectibles
      • Increasing popularity of e-games
      • Strict government regulations
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Emerging technologies in global market
      • Sustainable and environmentally friendly toys
      • Emergence of 3D printing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Aldi Stores Ltd.
      • Table Aldi Stores Ltd. - Overview
      • Table Aldi Stores Ltd. - Product / Service
      • Table Aldi Stores Ltd. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • BFL Group
      • Table BFL Group - Overview
      • Table BFL Group - Product / Service
      • Table BFL Group - Key offerings
    • Fat Brain Toys LLC.
      • Table Fat Brain Toys LLC. - Overview
      • Table Fat Brain Toys LLC. - Product / Service
      • Table Fat Brain Toys LLC. - Key offerings
    • Fishpond Ltd.
      • Table Fishpond Ltd. - Overview
      • Table Fishpond Ltd. - Product / Service
      • Table Fishpond Ltd. - Key offerings
    • Kohls Corp.
      • Table Kohls Corp. - Overview
      • Table Kohls Corp. - Business segments
      • Table Kohls Corp. - Key offerings
      • Table Kohls Corp. - Segment focus
    • LEGO System AS
      • Table LEGO System AS - Overview
      • Table LEGO System AS - Product / Service
      • Table LEGO System AS - Key news
      • Table LEGO System AS - Key offerings
    • Mattel Inc.
      • Table Mattel Inc. - Overview
      • Table Mattel Inc. - Business segments
      • Table Mattel Inc. - Key news
      • Table Mattel Inc. - Key offerings
      • Table Mattel Inc. - Segment focus
    • Nordstrom Inc.
      • Table Nordstrom Inc. - Overview
      • Table Nordstrom Inc. - Product / Service
      • Table Nordstrom Inc. - Key news
      • Table Nordstrom Inc. - Key offerings
    • Qurate Retail Inc.
      • Table Qurate Retail Inc. - Overview
      • Table Qurate Retail Inc. - Business segments
      • Table Qurate Retail Inc. - Key offerings
      • Table Qurate Retail Inc. - Segment focus
    • Reliance Industries Ltd.
      • Table Reliance Industries Ltd. - Overview
      • Table Reliance Industries Ltd. - Business segments
      • Table Reliance Industries Ltd. - Key news
      • Table Reliance Industries Ltd. - Key offerings
      • Table Reliance Industries Ltd. - Segment focus
    • Takara Tomy Co. Ltd.
      • Table Takara Tomy Co. Ltd. - Overview
      • Table Takara Tomy Co. Ltd. - Product / Service
      • Table Takara Tomy Co. Ltd. - Key offerings
    • The Walt Disney Co.
      • Table The Walt Disney Co. - Overview
      • Table The Walt Disney Co. - Business segments
      • Table The Walt Disney Co. - Key offerings
      • Table The Walt Disney Co. - Segment focus
    • Tru Kids Brand
      • Table Tru Kids Brand - Overview
      • Table Tru Kids Brand - Product / Service
      • Table Tru Kids Brand - Key offerings
    • UncommonGoods LLC
      • Table UncommonGoods LLC - Overview
      • Table UncommonGoods LLC - Product / Service
      • Table UncommonGoods LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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