Global Online Toys and Games Retailing Market 2025-2029

Online Toys And Games Retailing Market 2025-2029

The online toys and games retailing market is forecasted to grow by USD 33197.7 million during 2024-2029, accelerating at a CAGR of 8.7% during the forecast period. The report on the online toys and games retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing demand for multipurpose toys and games, in-sync mobile and traditional games, and growing influence of movies and shows.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online toys and games retailing market is segmented as below:

By Product

  • Activity and ride-on toys
  • Infant and pre-school toys
  • Plush toys
  • Games and puzzles
  • Others
By Application
  • School age children and teens
  • Infants and toddlers
By Price Range
  • Economy
  • Mid-range
  • Premium
By Material
  • Plastic
  • Electronic components
  • Wood
  • Hybrid materials
  • Others
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the emerging technologies in global market as one of the prime reasons driving the online toys and games retailing market growth during the next few years. Also, sustainable and environmentally friendly toys and emergence of 3d printing will lead to sizable demand in the market.

The report on the online toys and games retailing market covers the following areas:
  • Online Toys And Games Retailing Market sizing
  • Online Toys And Games Retailing Market forecast
  • Online Toys And Games Retailing Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online toys and games retailing market vendors that include Aldi Stores Ltd., Alpha Group Animation, Amazon.com Inc., BFL Group, Fat Brain Toys LLC, Fishpond Ltd., Hasbro Inc., Kidding Around Toys, Kohls Inc, Le Toys Van Inc, LEGO System AS, Mary Arnold Toys, Mattel Inc., Nordstrom Inc., Qurate Retail Inc., Ravensburger AG, Reliance Industries Ltd., Shumee, Simba Dickie Group GmbH, Snooplay, Takara Tomy Co. Ltd., The Walt Disney Co., TinToyArcade.com LLC, Toy Cra, Tru Kids Brand, UncommonGoods LLC, and Uttam Toys. Also, the online toys and games retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Online Toys And Games Retailing Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Online Toys And Games Retailing Market 2019 – 2023 ($ million)
    • Product segment analysis 2019 - 2023
    • Application segment analysis 2019 - 2023
    • Price Range segment analysis 2019 - 2023
    • Material segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • AI impact on global online toys and games retailing
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Activity and ride-on toys - Market size and forecast 2024-2029
      • Table Data Table on Activity and ride-on toys - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Activity and ride-on toys - Year-over-year growth 2024-2029 (%)
    • Infant and pre-school toys - Market size and forecast 2024-2029
      • Table Data Table on Infant and pre-school toys - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Infant and pre-school toys - Year-over-year growth 2024-2029 (%)
    • Plush toys - Market size and forecast 2024-2029
      • Table Data Table on Plush toys - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Plush toys - Year-over-year growth 2024-2029 (%)
    • Games and puzzles - Market size and forecast 2024-2029
      • Table Data Table on Games and puzzles - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Games and puzzles - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2024-2029 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • School age children and teens - Market size and forecast 2024-2029
      • Table Data Table on School age children and teens - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on School age children and teens - Year-over-year growth 2024-2029 (%)
    • Infants and toddlers - Market size and forecast 2024-2029
      • Table Data Table on Infants and toddlers - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Infants and toddlers - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Price Range
    • Market segments
      • Table Data Table on Price Range - Market share 2024-2029 (%)
    • Comparison by Price Range
      • Table Data Table on Comparison by Price Range
    • Economy - Market size and forecast 2024-2029
      • Table Data Table on Economy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Economy - Year-over-year growth 2024-2029 (%)
    • Mid-range - Market size and forecast 2024-2029
      • Table Data Table on Mid-range - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Mid-range - Year-over-year growth 2024-2029 (%)
    • Premium - Market size and forecast 2024-2029
      • Table Data Table on Premium - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Premium - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Price Range
      • Table Data Table on Market opportunity by Price Range ($ million)
  • Market Segmentation by Material
    • Market segments
      • Table Data Table on Material - Market share 2024-2029 (%)
    • Comparison by Material
      • Table Data Table on Comparison by Material
    • Plastic - Market size and forecast 2024-2029
      • Table Data Table on Plastic - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Plastic - Year-over-year growth 2024-2029 (%)
    • Electronic components - Market size and forecast 2024-2029
      • Table Data Table on Electronic components - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Electronic components - Year-over-year growth 2024-2029 (%)
    • Wood - Market size and forecast 2024-2029
      • Table Data Table on Wood - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Wood - Year-over-year growth 2024-2029 (%)
    • Hybrid materials - Market size and forecast 2024-2029
      • Table Data Table on Hybrid materials - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Hybrid materials - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Material
      • Table Data Table on Market opportunity by Material ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • The increasing demand for multipurpose toys and games
      • In-sync mobile and traditional games
      • Growing influence of movies and shows
    • Market challenges
      • Short life of merchandise and collectibles
      • Increasing popularity of e-games
      • Strict government regulations
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Emerging technologies in global market
      • Sustainable and environmentally friendly toys
      • Emergence of 3D printing
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Aldi Stores Ltd.
    • Amazon.com Inc.
    • BFL Group
    • Fat Brain Toys LLC
    • Fishpond Ltd.
    • Kohls Inc
    • LEGO System AS
    • Mattel Inc.
    • Nordstrom Inc.
    • Qurate Retail Inc.
    • Reliance Industries Ltd.
    • Takara Tomy Co. Ltd.
    • The Walt Disney Co.
    • Tru Kids Brand
    • UncommonGoods LLC
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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