Global Online Smartphone and Tablet Games Market 2024-2028

Global Online Smartphone and Tablet Games Market 2024-2028


Global Online Smartphone And Tablet Games Market 2024-2028

The online smartphone and tablet games market is forecasted to grow by USD 42.6 bn during 2023-2028, accelerating at a CAGR of 14.74% during the forecast period. The report on the online smartphone and tablet games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in adoption of games among youth, surge in adoption of mobile development platforms across globe, and rise in adoption of free-to-play business model.

Technavio's online smartphone and tablet games market is segmented as below:
  • By Device
  • Smartphone
  • Tablet
  • By Geographical Landscape
  • APAC
  • North America
  • Europe
  • Middle East and Africa
  • South America
This study identifies the surge in adoption of cloud-based gaming applications as one of the prime reasons driving the online smartphone and tablet games market growth during the next few years. Also, introducing new gaming applications for children and rise in penetration of smartphones and tablets across globe will lead to sizable demand in the market.

The report on the online smartphone and tablet games market covers the following areas:
  • Online smartphone and tablet games market sizing
  • Online smartphone and tablet games market forecast
  • Online smartphone and tablet games market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online smartphone and tablet games market vendors that include Com2uS Holdings Corp., CyberAgent Inc., Electronic Arts Inc., King.com Ltd., Machine Zone Inc., Melior Games Ukraine, NCSoft Corp., Netmarble Corp., NEXON Co. Ltd., Nintendo Co. Ltd., PLR Worldwide Sales Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Supercell Oy, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Co., Vivendi SE, and Warner Bros Discovery Inc.. Also, the online smartphone and tablet games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Device
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Online Smartphone And Tablet Games Market 2018 - 2022
Historic Market Size - Data Table on Global Online Smartphone And Tablet Games Market 2018 - 2022 ($ billion)
4.2 Device segment analysis 2018 - 2022
Historic Market Size - Device Segment 2018 - 2022 ($ billion)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Device
6.1 Market segments
Chart on Device - Market share 2023-2028 (%)
Data Table on Device - Market share 2023-2028 (%)
6.2 Comparison by Device
Chart on Comparison by Device
Data Table on Comparison by Device
6.3 Smartphone - Market size and forecast 2023-2028
Chart on Smartphone - Market size and forecast 2023-2028 ($ billion)
Data Table on Smartphone - Market size and forecast 2023-2028 ($ billion)
Chart on Smartphone - Year-over-year growth 2023-2028 (%)
Data Table on Smartphone - Year-over-year growth 2023-2028 (%)
6.4 Tablet - Market size and forecast 2023-2028
Chart on Tablet - Market size and forecast 2023-2028 ($ billion)
Data Table on Tablet - Market size and forecast 2023-2028 ($ billion)
Chart on Tablet - Year-over-year growth 2023-2028 (%)
Data Table on Tablet - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Device
Market opportunity by Device ($ billion)
Data Table on Market opportunity by Device ($ billion)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.4 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.5 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.6 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.7 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.8 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ billion)
Data Table on China - Market size and forecast 2023-2028 ($ billion)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.9 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.10 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.11 South Korea - Market size and forecast 2023-2028
Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
Chart on South Korea - Year-over-year growth 2023-2028 (%)
Data Table on South Korea - Year-over-year growth 2023-2028 (%)
8.12 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Electronic Arts Inc.
Electronic Arts Inc. - Overview
Electronic Arts Inc. - Product / Service
Electronic Arts Inc. - Key offerings
11.4 Machine Zone Inc.
Machine Zone Inc. - Overview
Machine Zone Inc. - Product / Service
Machine Zone Inc. - Key offerings
11.5 Melior Games Ukraine
Melior Games Ukraine - Overview
Melior Games Ukraine - Product / Service
Melior Games Ukraine - Key offerings
11.6 NCSoft Corp.
NCSoft Corp. - Overview
NCSoft Corp. - Product / Service
NCSoft Corp. - Key offerings
11.7 Netmarble Corp.
Netmarble Corp. - Overview
Netmarble Corp. - Product / Service
Netmarble Corp. - Key offerings
11.8 Rovio Entertainment Corp.
Rovio Entertainment Corp. - Overview
Rovio Entertainment Corp. - Business segments
Rovio Entertainment Corp. - Key news
Rovio Entertainment Corp. - Key offerings
Rovio Entertainment Corp. - Segment focus
11.9 Supercell Oy
Supercell Oy - Overview
Supercell Oy - Product / Service
Supercell Oy - Key offerings
11.10 Take Two Interactive Software Inc.
Take Two Interactive Software Inc. - Overview
Take Two Interactive Software Inc. - Product / Service
Take Two Interactive Software Inc. - Key news
Take Two Interactive Software Inc. - Key offerings
11.11 The Walt Disney Co.
The Walt Disney Co. - Overview
The Walt Disney Co. - Business segments
The Walt Disney Co. - Key news
The Walt Disney Co. - Key offerings
The Walt Disney Co. - Segment focus
11.12 Vivendi SE
Vivendi SE - Overview
Vivendi SE - Business segments
Vivendi SE - Key offerings
Vivendi SE - Segment focus
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Device
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Online Smartphone And Tablet Games Market 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - Device Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Device - Market share 2023-2028 (%)
Exhibits31: Data Table on Device - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Device
Exhibits33: Data Table on Comparison by Device
Exhibits34: Chart on Smartphone - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Data Table on Smartphone - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Chart on Smartphone - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Smartphone - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Tablet - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Data Table on Tablet - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Chart on Tablet - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Tablet - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Device ($ billion)
Exhibits43: Data Table on Market opportunity by Device ($ billion)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits51: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits62: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits66: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits70: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits74: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits75: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits78: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits79: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on South Korea - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on South Korea - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ billion)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: Electronic Arts Inc. - Overview
Exhibits98: Electronic Arts Inc. - Product / Service
Exhibits99: Electronic Arts Inc. - Key offerings
Exhibits100: Machine Zone Inc. - Overview
Exhibits101: Machine Zone Inc. - Product / Service
Exhibits102: Machine Zone Inc. - Key offerings
Exhibits103: Melior Games Ukraine - Overview
Exhibits104: Melior Games Ukraine - Product / Service
Exhibits105: Melior Games Ukraine - Key offerings
Exhibits106: NCSoft Corp. - Overview
Exhibits107: NCSoft Corp. - Product / Service
Exhibits108: NCSoft Corp. - Key offerings
Exhibits109: Netmarble Corp. - Overview
Exhibits110: Netmarble Corp. - Product / Service
Exhibits111: Netmarble Corp. - Key offerings
Exhibits112: Rovio Entertainment Corp. - Overview
Exhibits113: Rovio Entertainment Corp. - Business segments
Exhibits114: Rovio Entertainment Corp. - Key news
Exhibits115: Rovio Entertainment Corp. - Key offerings
Exhibits116: Rovio Entertainment Corp. - Segment focus
Exhibits117: Supercell Oy - Overview
Exhibits118: Supercell Oy - Product / Service
Exhibits119: Supercell Oy - Key offerings
Exhibits120: Take Two Interactive Software Inc. - Overview
Exhibits121: Take Two Interactive Software Inc. - Product / Service
Exhibits122: Take Two Interactive Software Inc. - Key news
Exhibits123: Take Two Interactive Software Inc. - Key offerings
Exhibits124: The Walt Disney Co. - Overview
Exhibits125: The Walt Disney Co. - Business segments
Exhibits126: The Walt Disney Co. - Key news
Exhibits127: The Walt Disney Co. - Key offerings
Exhibits128: The Walt Disney Co. - Segment focus
Exhibits129: Vivendi SE - Overview
Exhibits130: Vivendi SE - Business segments
Exhibits131: Vivendi SE - Key offerings
Exhibits132: Vivendi SE - Segment focus
Exhibits133: Inclusions checklist
Exhibits134: Exclusions checklist
Exhibits135: Currency conversion rates for US$
Exhibits136: Research methodology
Exhibits137: Information sources
Exhibits138: Data validation
Exhibits139: Validation techniques employed for market sizing
Exhibits140: Data synthesis
Exhibits141: 360 degree market analysis
Exhibits142: List of abbreviations

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