Global Online Sex Toys Market 2025-2029

Global Online Sex Toys Market 2024-2028


The online sex toys market is forecasted to grow by USD 18935 mn during 2023-2028, accelerating at a CAGR of 14.96% during the forecast period. The report on the online sex toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing lgbtq population in developed countries, rapid growth of e-commerce in APAC, and increase in prevalence of ed.

Technavio's online sex toys market is segmented as below:

By Gender
  • Female
  • Male
By Product
  • Adult vibrators
  • Erection rings
  • Dildos
  • Others
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the increase in innovative marketing of sex toys as one of the prime reasons driving the online sex toys market growth during the next few years. Also, rebranding and repositioning of sex toys and product advancements and use of 3d printing technology will lead to sizable demand in the market.

The report on the online sex toys market covers the following areas:
  • Online sex toys market sizing
  • Online sex toys market forecast
  • Online sex toys market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online sex toys market vendors that include Bad Dragon Enterprises Inc., BMS Factory, Cliq Ltd., FUN FACTORY GmbH, Gizmoswala, JIMMYJANE, Landmark Group, LELOi AB, Lovetreats, Lovehoney Group Ltd., Ltd. Brands, Luvu Brands Inc., PHC Inc., Pipedream Products LLC, Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH. Also, the online sex toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Online Sex Toys Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Online Sex Toys Market 2019 - 2023 ($ million)
    • Gender segment analysis 2019 - 2023
    • Product segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • The impact of AI in Global Online Sex Toys Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Gender
    • Market segments
      • Table Data Table on Gender - Market share 2024-2029 (%)
    • Comparison by Gender
      • Table Data Table on Comparison by Gender
    • Female - Market size and forecast 2024-2029
      • Table Data Table on Female - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Female - Year-over-year growth 2024-2029 (%)
    • Male - Market size and forecast 2024-2029
      • Table Data Table on Male - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Male - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Gender
      • Table Data Table on Market opportunity by Gender ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Adult vibrators - Market size and forecast 2024-2029
      • Table Data Table on Adult vibrators - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Adult vibrators - Year-over-year growth 2024-2029 (%)
    • Erection rings - Market size and forecast 2024-2029
      • Table Data Table on Erection rings - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Erection rings - Year-over-year growth 2024-2029 (%)
    • Dildos - Market size and forecast 2024-2029
      • Table Data Table on Dildos - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Dildos - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing LGBTQ population in developed countries
      • Rapid growth of e-commerce in APAC
      • Increase in prevalence of ED
    • Market challenges
      • Cultural taboos and stringent laws in regional markets
      • Availability of counterfeit products
      • Difficulties in marketing sex toys
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increase in innovative marketing of sex toys
      • Rebranding and repositioning of sex toys
      • Product advancements and use of 3D printing technology
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Bad Dragon Enterprises Inc.
    • BMS Factory
    • Cliq Ltd.
    • FUN FACTORY GmbH
    • JIMMYJANE
    • Landmark Group
    • LELOi AB
    • Lovehoney Group Ltd.
    • Luvu Brands Inc.
    • PHC Inc.
    • Reckitt Benckiser Group Plc
    • Tantus Inc.
    • TENGA Co. Ltd.
    • The Aneros Co.
    • WOW Tech International GmbH
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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