Global Online Lingerie Market 2024-2028

Global Online Lingerie Market 2024-2028


The online lingerie market is forecasted to grow by USD 10151 mn during 2023-2028, accelerating at a CAGR of 10.87% during the forecast period. The report on the online lingerie market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by cost benefits for retailers operating in online space, increasing smartphone penetration along with growing e-commerce industry, and changing consumer preferences along with price discounts, product bundling, and exclusive offers.

Technavio's online lingerie market is segmented as below:

By Product
  • Bras
  • Panties
  • Others
By Price Range
  • Economy
  • Premium
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • Middle East and Africa
  • South America
This study identifies the advent of subscription services as one of the prime reasons driving the online lingerie market growth during the next few years. Also, cutting edge technology paired with social media platforms and availability of top brands, measurement apps, and location-based services will lead to sizable demand in the market.

The report on the online lingerie market covers the following areas:
  • Online lingerie market sizing
  • Online lingerie market forecast
  • Online lingerie market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online lingerie market vendors that include Adidas AG, American Eagle Outfitters Inc, Chantelle Group, Chantelle SA, Etam Developpement, H and M Hennes and Mauritz GBC AB, Hanesbrands Inc., Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., PVH Corp., Reliance Industries Ltd., Stockmann Plc, Triumph Intertrade AG, Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS. Also, the online lingerie market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Online Lingerie Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Online Lingerie Market 2018 - 2022 ($ million)
    • Product segment analysis 2018 - 2022
    • Price Range segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Bras - Market size and forecast 2023-2028
      • Table Data Table on Bras - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Bras - Year-over-year growth 2023-2028 (%)
    • Panties - Market size and forecast 2023-2028
      • Table Data Table on Panties - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Panties - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Price Range
    • Market segments
      • Table Data Table on Price Range - Market share 2023-2028 (%)
    • Comparison by Price Range
      • Table Data Table on Comparison by Price Range
    • Economy - Market size and forecast 2023-2028
      • Table Data Table on Economy - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Economy - Year-over-year growth 2023-2028 (%)
    • Premium - Market size and forecast 2023-2028
      • Table Data Table on Premium - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Premium - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Price Range
      • Table Data Table on Market opportunity by Price Range ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Cost benefits for retailers operating in online space
      • Increasing smartphone penetration along with growing E-commerce industry
      • Changing consumer preferences along with price discounts, product bundling, and exclusive offers
    • Market challenges
      • Increasing competition from unorganized sector
      • Presence of several online players and product clutter
      • Availability of counterfeit products
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Advent of subscription services
      • Cutting edge technology paired with social media platforms
      • Availability of top brands, measurement apps, and location-based services
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Adidas AG
    • American Eagle Outfitters Inc
    • Chantelle Group
    • H and M Hennes and Mauritz GBC AB
    • Hanesbrands Inc.
    • Jockey International Inc.
    • La Maison Lejaby SASU
    • Lise Charmel
    • Nike Inc.
    • Nubian Skin Ltd.
    • PVH Corp.
    • Reliance Industries Ltd.
    • Stockmann Plc
    • Victorias Secret and Co.
    • Wolf Lingerie SAS
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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