Global Online Beauty and Personal Care Products Market 2024-2028

Online Beauty And Personal Care Products Market 2024-2028


The online beauty and personal care products market is forecasted to grow by USD 50.96 bn during 2023-2028, accelerating at a CAGR of 14.76% during the forecast period. The report on the online beauty and personal care products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in penetration of internet and smart gadgets, availability of bundled pricing and occasional and specialized discounts, and convenient digital payment options.

Technavio's online beauty and personal care products market is segmented as below:
  • By Product
  • Skincare products
  • Haircare products
  • Color cosmetics
  • Fragrances
  • Others
  • By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the hassle-free and one-day or two-day delivery as one of the prime reasons driving the online beauty and personal care products market growth during the next few years. Also, expansion of distribution channels and adoption of omnichannel strategy and emergence of social media marketing of beauty products will lead to sizable demand in the market.

The report on the online beauty and personal care products market covers the following areas:
  • Online beauty and personal care products market sizing
  • Online beauty and personal care products market forecast
  • Online beauty and personal care products market industry analysis
The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online beauty and personal care products market vendors that include Amorepacific Corp., Chanel Ltd., Church and Dwight Co. Inc., CLARINS France, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips N.V., LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and Co Holding SA, Oriflame Cosmetics S.A., Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC. Also, the online beauty and personal care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Online Beauty And Personal Care Products Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Online Beauty And Personal Care Products Market 2018 - 2022 ($ million)
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Skincare products - Market size and forecast 2023-2028
      • Table Data Table on Skincare products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Skincare products - Year-over-year growth 2023-2028 (%)
    • Haircare products - Market size and forecast 2023-2028
      • Table Data Table on Haircare products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Haircare products - Year-over-year growth 2023-2028 (%)
    • Color cosmetics - Market size and forecast 2023-2028
      • Table Data Table on Color cosmetics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Color cosmetics - Year-over-year growth 2023-2028 (%)
    • Fragrances - Market size and forecast 2023-2028
      • Table Data Table on Fragrances - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Fragrances - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Rise in penetration of Internet and smart gadgets
      • Availability of bundled pricing and occasional and specialized discounts
      • Convenient digital payment options
    • Market challenges
      • Logistics as a concern for e-retailers
      • Product packaging and misplacement of ordered products
      • Availability of counterfeit products
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Hassle-free and one-day or two-day delivery
      • Expansion of distribution channels and adoption of omnichannel strategy
      • Emergence of social media marketing of beauty products
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Church and Dwight Co. Inc.
    • Henkel AG and Co. KGaA
    • Johnson and Johnson Services Inc.
    • Kao Corp.
    • Koninklijke Philips N.V.
    • maxingvest AG
    • Reckitt Benckiser Group Plc
    • The Estee Lauder Companies Inc.
    • The Procter and Gamble Co.
    • Unilever PLC
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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