Online Beauty And Personal Care Products Market 2024-2028
The online beauty and personal care products market is forecasted to grow by USD 50.96 bn during 2023-2028, accelerating at a CAGR of 14.76% during the forecast period. The report on the online beauty and personal care products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in penetration of internet and smart gadgets, availability of bundled pricing and occasional and specialized discounts, and convenient digital payment options.
Technavio's online beauty and personal care products market is segmented as below:
- By Product
- Skincare products
- Haircare products
- Color cosmetics
- Fragrances
- Others
- By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the hassle-free and one-day or two-day delivery as one of the prime reasons driving the online beauty and personal care products market growth during the next few years. Also, expansion of distribution channels and adoption of omnichannel strategy and emergence of social media marketing of beauty products will lead to sizable demand in the market.
The report on the online beauty and personal care products market covers the following areas:
- Online beauty and personal care products market sizing
- Online beauty and personal care products market forecast
- Online beauty and personal care products market industry analysis
The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online beauty and personal care products market vendors that include Amorepacific Corp., Chanel Ltd., Church and Dwight Co. Inc., CLARINS France, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips N.V., LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and Co Holding SA, Oriflame Cosmetics S.A., Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC. Also, the online beauty and personal care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.