Global Online Auction Market 2024-2028

Global Online Auction Market 2024-2028


The online auction market is forecasted to grow by USD 3,076.64 mn during 2023-2028, accelerating at a CAGR of 12.36% during the forecast period. The report on the online auction market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in preference for online auctions from conventional auction model, ease of bidding in online auctions, and rise in online auctioning of government surplus assets.

Technavio's online auction market is segmented as below:

By Product
  • Collectibles
  • Electronics
  • Artistic goods
  • Jewelry
  • Others
By Platform
  • Web-based
  • Application-based
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the emergence of ai-based online auctions as one of the prime reasons driving the online auction market growth during the next few years. Also, growing participation by overseas buyers and increase in popularity of online auctioning of advertising space will lead to sizable demand in the market.

The report on the online auction market covers the following areas:
  • Online auction market sizing
  • Online auction market forecast
  • Online auction market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online auction market vendors that include A One Salasar Pvt. Ltd, Auction House UK Ltd., Auction Technology Group Plc, BCL Auction, Biddingo.com, Bonanza Portfolio Ltd., Catawiki BV, eBay Inc., eBid Ltd., eCRATER, Invaluable LLC, John Pye and Sons Ltd., Liquidity Services Inc., SDL Auctions Ltd., Sothebys, UKauctioneers.com, U.S. Auction Online, Webstore.com, Williams and Williams Marketing Services Inc., and Wilsons Auctions Ltd.. Also, the online auction market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Platform
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global online auction market 2018 - 2022
      • Table Historic Market Size – Data table on global online auction market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Platform Segment Analysis 2018 - 2022
      • Table Historic Market Size – Platform Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Collectibles - Market size and forecast 2023-2028
      • Table Chart on Collectibles - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Collectibles - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Collectibles - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Collectibles - Year-over-year growth 2023-2028 (%)
    • Electronics - Market size and forecast 2023-2028
      • Table Chart on Electronics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Electronics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Electronics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Electronics - Year-over-year growth 2023-2028 (%)
    • Artistic goods - Market size and forecast 2023-2028
      • Table Chart on Artistic goods - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Artistic goods - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Artistic goods - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Artistic goods - Year-over-year growth 2023-2028 (%)
    • Jewelry - Market size and forecast 2023-2028
      • Table Chart on Jewelry - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Jewelry - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Jewelry - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Jewelry - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Platform
    • Market segments
      • Table Chart on Platform - Market share 2023-2028 (%)
      • Table Data Table on Platform - Market share 2023-2028 (%)
    • Comparison by Platform
      • Table Chart on Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Web-based - Market size and forecast 2023-2028
      • Table Chart on Web-based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Web-based - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Web-based - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Web-based - Year-over-year growth 2023-2028 (%)
    • Application-based - Market size and forecast 2023-2028
      • Table Chart on Application-based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Application-based - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Application-based - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Application-based - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform ($ million)
      • Table Data Table on Market opportunity by Platform ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Shift in preference for online auctions from conventional auction model
      • Ease of bidding in online auctions
      • Rise in online auctioning of government surplus assets
    • Market challenges
      • Rise in shill bidding during online auctions
      • Concerns related to fraudulent activities in online auctions
      • Stringent regulations on auctions
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Emergence of AI-based online auctions
      • Growing participation by overseas buyers
      • Increase in popularity of online auctioning of advertising space
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • A One Salasar Pvt. Ltd
      • Table A One Salasar Pvt. Ltd - Overview
      • Table A One Salasar Pvt. Ltd - Product / Service
      • Table A One Salasar Pvt. Ltd - Key offerings
    • Auction House UK Ltd.
      • Table Auction House UK Ltd. - Overview
      • Table Auction House UK Ltd. - Product / Service
      • Table Auction House UK Ltd. - Key offerings
    • Auction Technology Group Plc
      • Table Auction Technology Group Plc - Overview
      • Table Auction Technology Group Plc - Business segments
      • Table Auction Technology Group Plc - Key offerings
      • Table Auction Technology Group Plc - Segment focus
    • BCL Auction
      • Table BCL Auction - Overview
      • Table BCL Auction - Product / Service
      • Table BCL Auction - Key offerings
    • Biddingo.com
      • Table Biddingo.com - Overview
      • Table Biddingo.com - Product / Service
      • Table Biddingo.com - Key offerings
    • Bonanza Portfolio Ltd.
      • Table Bonanza Portfolio Ltd. - Overview
      • Table Bonanza Portfolio Ltd. - Product / Service
      • Table Bonanza Portfolio Ltd. - Key offerings
    • Catawiki BV
      • Table Catawiki BV - Overview
      • Table Catawiki BV - Product / Service
      • Table Catawiki BV - Key offerings
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Product / Service
      • Table eBay Inc. - Key news
      • Table eBay Inc. - Key offerings
    • eBid Ltd.
      • Table eBid Ltd. - Overview
      • Table eBid Ltd. - Product / Service
      • Table eBid Ltd. - Key offerings
    • eCRATER
      • Table eCRATER - Overview
      • Table eCRATER - Product / Service
      • Table eCRATER - Key offerings
    • Invaluable LLC
      • Table Invaluable LLC - Overview
      • Table Invaluable LLC - Product / Service
      • Table Invaluable LLC - Key offerings
    • John Pye and Sons Ltd.
      • Table John Pye and Sons Ltd. - Overview
      • Table John Pye and Sons Ltd. - Product / Service
      • Table John Pye and Sons Ltd. - Key offerings
    • Liquidity Services Inc.
      • Table Liquidity Services Inc. - Overview
      • Table Liquidity Services Inc. - Business segments
      • Table Liquidity Services Inc. - Key offerings
      • Table Liquidity Services Inc. - Segment focus
    • Webstore.com
      • Table Webstore.com - Overview
      • Table Webstore.com - Product / Service
      • Table Webstore.com - Key offerings
    • Williams and Williams Marketing Services Inc.
      • Table Williams and Williams Marketing Services Inc. - Overview
      • Table Williams and Williams Marketing Services Inc. - Product / Service
      • Table Williams and Williams Marketing Services Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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