Global Online Ad Spending Market 2022-2026

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	120 Pages	TechNavio	March, 2022	INF17024585

Best Price Guarantee
Price	from $2,500
Length	120 Pages
Publisher	TechNavio
Published Date	March, 2022
SKU	INF17024585

Global Online Ad Spending Market 2022-2026

Technavio has been monitoring the online ad spending market and it is poised to grow by $ 241.99 bn during 2022-2026, progressing at a CAGR of 10.98% during the forecast period. Our report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement. In addition, the decline in offline ad spending is anticipated to boost the growth of the market as well.

The online ad spending market analysis includes the platform segment and geographic landscape.

Technavio's online ad spending market is segmented as below:

By Platform

Mobile devices
Desktops

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the online ad spending market growth during the next few years. Also, advertising without cookies and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on online ad spending market covers the following areas:

Online ad spending market sizing
Online ad spending market forecast
Online ad spending market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online ad spending market vendors that include Alphabet Inc., Alibaba Group Holding Ltd., Alliance Data Systems Corp., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro Group AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., IAC InterActiveCorp, Meta Platforms Inc., Microsoft Corp., Reworld Media, Sohu.com Ltd., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Twitter Inc., and Verizon Communications Inc. Also, the online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary – Chart on Market Overview
  - Table Executive Summary – Data Table on Market Overview
  - Table Executive Summary – Chart on Global Market Characteristics
  - Table Executive Summary – Chart on Market by Geography
  - Table Executive Summary – Chart on Market Segmentation by Platform
  - Table Executive Summary – Chart on Incremental Growth
  - Table Executive Summary – Data Table on Incremental Growth
  - Table Executive Summary – Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2021
- Market outlook: Forecast for 2021-2026
  - Table Chart on Global - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on Global - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
  - Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2021 and 2026
- Bargaining power of buyers
  - Table Bargaining power of buyers – Impact of key factors in 2021 and 2026
- Bargaining power of suppliers
  - Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- Threat of new entrants
  - Table Threat of new entrants – Impact of key factors in 2021 and 2026
- Threat of substitutes
  - Table Threat of substitutes – Impact of key factors in 2021 and 2026
- Threat of rivalry
  - Table Threat of rivalry – Impact of key factors in 2021 and 2026
- Market condition
  - Table Chart on Market condition - Five forces 2021 and 2026
Market Segmentation by Platform
- Market segments
  - Table Chart on Platform - Market share 2021-2026 (%)
  - Table Data Table on Platform - Market share 2021-2026 (%)
- Comparison by Platform
  - Table Chart on Comparison by Platform
  - Table Data Table on Comparison by Platform
- Mobile devices - Market size and forecast 2021-2026
  - Table Chart on Mobile devices - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on Mobile devices - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on Mobile devices - Year-over-year growth 2021-2026 (%)
  - Table Data Table on Mobile devices - Year-over-year growth 2021-2026 (%)
- Desktops - Market size and forecast 2021-2026
  - Table Chart on Desktops - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on Desktops - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on Desktops - Year-over-year growth 2021-2026 (%)
  - Table Data Table on Desktops - Year-over-year growth 2021-2026 (%)
- Market opportunity by Platform
  - Table Market opportunity by Platform ($ billion)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2021-2026 (%)
  - Table Data Table on Market share by geography 2021-2026 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- North America - Market size and forecast 2021-2026
  - Table Chart on North America - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on North America - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on North America - Year-over-year growth 2021-2026 (%)
  - Table Data Table on North America - Year-over-year growth 2021-2026 (%)
- APAC - Market size and forecast 2021-2026
  - Table Chart on APAC - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on APAC - Year-over-year growth 2021-2026 (%)
  - Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
- Europe - Market size and forecast 2021-2026
  - Table Chart on Europe - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on Europe - Year-over-year growth 2021-2026 (%)
  - Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
- South America - Market size and forecast 2021-2026
  - Table Chart on South America - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on South America - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on South America - Year-over-year growth 2021-2026 (%)
  - Table Data Table on South America - Year-over-year growth 2021-2026 (%)
- Middle East and Africa - Market size and forecast 2021- 2026
  - Table Chart on the Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on the Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on the Middle East and Africa - Year-over-year growth 2021-2026 (%)
  - Table Data Table on the Middle East and Africa - Year-over-year growth 2021-2026 (%)
- US - Market size and forecast 2021-2026
  - Table Chart on the US - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on the US - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on the US - Year-over-year growth 2021-2026 (%)
  - Table Data Table on the US - Year-over-year growth 2021-2026 (%)
- China - Market size and forecast 2021-2026
  - Table Chart on China - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on China - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on China - Year-over-year growth 2021-2026 (%)
  - Table Data Table on China - Year-over-year growth 2021-2026 (%)
- UK - Market size and forecast 2021-2026
  - Table Chart on the UK - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on the UK - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on the UK - Year-over-year growth 2021-2026 (%)
  - Table Data Table on the UK - Year-over-year growth 2021-2026 (%)
- Japan - Market size and forecast 2021-2026
  - Table Chart on Japan - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on Japan - Year-over-year growth 2021-2026 (%)
  - Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
- Germany - Market size and forecast 2021-2026
  - Table Chart on Germany - Market size and forecast 2021-2026 ($ billion)
  - Table Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
  - Table Chart on Germany - Year-over-year growth 2021-2026 (%)
  - Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ billion)
Drivers, Challenges, and Trends
- Market drivers
  - Decline in offline ad spending
  - Low cost of online advertising
  - Increasing use of social media for advertisement
- Market challenges
  - Click fraud activities
  - Challenges associated with OTT advertising
  - Growing use of online ad-blockers
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2021 and 2026
- Market trends
  - Growth of online video and connected TV (CTV) advertising
  - Advertising without Cookies
  - Exponentially rising real-time bidding (RTB)
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Alphabet Inc.
  - Table Alphabet Inc. –Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key news
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- Alibaba Group Holding Ltd.
  - Table Alibaba Group Holding Ltd. –Overview
  - Table Alibaba Group Holding Ltd. - Business segments
  - Table Alibaba Group Holding Ltd. - Key offerings
  - Table Alibaba Group Holding Ltd. - Segment focus
- Amazon.com Inc.
  - Table Amazon.com Inc. –Overview
  - Table Amazon.com Inc. - Business segments
  - Table Amazon.com Inc. - Key news
  - Table Amazon.com Inc. - Key offerings
  - Table Amazon.com Inc. - Segment focus
- Baidu Inc.
  - Table Baidu Inc. –Overview
  - Table Baidu Inc. - Business segments
  - Table Baidu Inc. - Key offerings
  - Table Baidu Inc. - Segment focus
- Dentsu Group Inc.
  - Table Dentsu Group Inc. –Overview
  - Table Dentsu Group Inc. - Product / Service
  - Table Dentsu Group Inc. - Key news
  - Table Dentsu Group Inc. - Key offerings
- Eniro Group AB
  - Table Eniro Group AB – Overview
  - Table Eniro Group AB - Product / Service
  - Table Eniro Group AB - Key news
  - Table Eniro Group AB - Key offerings
- Meta Platforms Inc.
  - Table Meta Platforms Inc. –Overview
  - Table Meta Platforms Inc. - Business segments
  - Table Meta Platforms Inc. - Key news
  - Table Meta Platforms Inc. - Key offerings
  - Table Meta Platforms Inc. - Segment focus
- Microsoft Corp.
  - Table Microsoft Corp. –Overview
  - Table Microsoft Corp. - Business segments
  - Table Microsoft Corp. - Key news
  - Table Microsoft Corp. - Key offerings
  - Table Microsoft Corp. - Segment focus
- The Interpublic Group of Companies Inc.
  - Table The Interpublic Group of Companies Inc. –Overview
  - Table The Interpublic Group of Companies Inc. - Business segments
  - Table The Interpublic Group of Companies Inc. - Key offerings
  - Table The Interpublic Group of Companies Inc. - Segment focus
- Twitter Inc.
  - Table Twitter Inc. - Overview
  - Table Twitter Inc. - Product / Service
  - Table Twitter Inc. - Key offerings
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations