Global Mobile Value-added Services (VAS) Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	120 Pages	TechNavio	November, 2022	INF17550651

Best Price Guarantee
Price	from $2,500
Length	120 Pages
Publisher	TechNavio
Published Date	November, 2022
SKU	INF17550651

Global Mobile Value-added Services (VAS) Market 2023-2027

Technavio has been monitoring the mobile value-added services (VAS) market and it is poised to grow by $723.25 bn during 2023-2027, accelerating at a CAGR of 15.76% during the forecast period. Our report on the mobile value-added services (VAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rapid increase in smartphone penetration, digitization of key industries, and rapid penetration of mobile broadband.

Technavio's mobile value-added services (VAS) market is segmented as below:

By Product

Mobile advertising
Mobile games
Mobile music and video streaming
Mobile money and m-commerce
Mobile publications

By End-user

Large enterprises
Small
medium enterprises

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the increasing popularity of AR in location-based games as one of the prime reasons driving the mobile value-added services (VAS) market growth during the next few years. Also, the growing demand for non-linear media consumption and the rapid shift toward m-commerce will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the mobile value-added services (VAS) market covers the following areas:

Mobile value-added services (VAS) market sizing
Mobile value-added services (VAS) market forecast
Mobile value-added services (VAS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (VAS) market vendors that include Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (VAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary - Chart on Market Overview
  - Table Executive Summary - Data Table on Market Overview
  - Table Executive Summary - Chart on Global Market Characteristics
  - Table Executive Summary - Chart on Market by Geography
  - Table Executive Summary - Chart on Market Segmentation by Product
  - Table Executive Summary - Chart on Market Segmentation by End-user
  - Table Executive Summary - Chart on Incremental Growth
  - Table Executive Summary - Data Table on Incremental Growth
  - Table Executive Summary - Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2022
- Market outlook: Forecast for 2022-2027
  - Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
  - Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Historic Market Size
- Global mobile value-added services (VAS) market 2017 - 2021
  - Table Historic Market Size - Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
- Geography Segment Analysis 2017 - 2021
  - Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
- Product Segment Analysis 2017 - 2021
  - Table Historic Market Size - Product Segment 2017 - 2021 ($ billion)
- End-user Segment Analysis 2017 - 2021
  - Table Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
- Country Segment Analysis 2017 - 2021
  - Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2022 and 2027
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
- Bargaining power of suppliers
  - Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
- Threat of new entrants
  - Table Threat of new entrants - Impact of key factors in 2022 and 2027
- Threat of substitutes
  - Table Threat of substitutes - Impact of key factors in 2022 and 2027
- Threat of rivalry
  - Table Threat of rivalry - Impact of key factors in 2022 and 2027
- Market condition
  - Table Chart on Market condition - Five forces 2022 and 2027
Market Segmentation by Product
- Market segments
  - Table Chart on Product - Market share 2022-2027 (%)
  - Table Data Table on Product - Market share 2022-2027 (%)
- Comparison by Product
  - Table Chart on Comparison by Product
  - Table Data Table on Comparison by Product
- Mobile advertising - Market size and forecast 2022-2027
  - Table Chart on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Mobile advertising - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Mobile advertising - Year-over-year growth 2022-2027 (%)
- Mobile games - Market size and forecast 2022-2027
  - Table Chart on Mobile games - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Mobile games - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Mobile games - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
- Mobile music and video streaming - Market size and forecast 2022-2027
  - Table Chart on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
- Mobile money and m-commerce - Market size and forecast 2022-2027
  - Table Chart on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
- Mobile publications - Market size and forecast 2022- 2027
  - Table Chart on Mobile publications - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Mobile publications - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Mobile publications - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Mobile publications - Year-over-year growth 2022-2027 (%)
- Market opportunity by Product
  - Table Market opportunity by Product ($ billion)
Market Segmentation by End-user
- Market segments
  - Table Chart on End-user - Market share 2022-2027 (%)
  - Table Data Table on End-user - Market share 2022-2027 (%)
- Comparison by End-user
  - Table Chart on Comparison by End-user
  - Table Data Table on Comparison by End-user
- Large enterprises - Market size and forecast 2022-2027
  - Table Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
- Small and medium enterprises - Market size and forecast 2022-2027
  - Table Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
- Market opportunity by End-user
  - Table Market opportunity by End-user ($ billion)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2022-2027 (%)
  - Table Data Table on Market share by geography 2022-2027 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- APAC - Market size and forecast 2022-2027
  - Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on APAC - Year-over-year growth 2022-2027 (%)
  - Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
- North America - Market size and forecast 2022-2027
  - Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on North America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on North America - Year-over-year growth 2022-2027 (%)
- Europe - Market size and forecast 2022-2027
  - Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Europe - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
- South America - Market size and forecast 2022-2027
  - Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on South America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on South America - Year-over-year growth 2022-2027 (%)
- Middle East and Africa - Market size and forecast 2022- 2027
  - Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- US - Market size and forecast 2022-2027
  - Table Chart on US - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on US - Year-over-year growth 2022-2027 (%)
  - Table Data Table on US - Year-over-year growth 2022-2027 (%)
- China - Market size and forecast 2022-2027
  - Table Chart on China - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on China - Year-over-year growth 2022-2027 (%)
  - Table Data Table on China - Year-over-year growth 2022-2027 (%)
- Japan - Market size and forecast 2022-2027
  - Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Japan - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
- India - Market size and forecast 2022-2027
  - Table Chart on India - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on India - Year-over-year growth 2022-2027 (%)
  - Table Data Table on India - Year-over-year growth 2022-2027 (%)
- Germany - Market size and forecast 2022-2027
  - Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Germany - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ billion)
Drivers, Challenges, and Trends
- Market drivers
  - Rapid increase in smartphone penetration
  - Digitization of key industries
  - Rapid penetration of mobile broadband
- Market challenges
  - Constraints in content monetization
  - Irrational revenue share across the value chain
  - Stringent regulations to protect user privacy
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2022 and 2027
- Market trends
  - Increasing popularity of AR in location-based games
  - Growing demand for non-linear media consumption
  - Rapid shift toward m-commerce
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Alphabet Inc.
  - Table Alphabet Inc. - Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key news
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- America Movil SAB de CV
  - Table America Movil SAB de CV - Overview
  - Table America Movil SAB de CV - Business segments
  - Table America Movil SAB de CV - Key offerings
  - Table America Movil SAB de CV - Segment focus
- Apple Inc.
  - Table Apple Inc. - Overview
  - Table Apple Inc. - Business segments
  - Table Apple Inc. - Key news
  - Table Apple Inc. - Key offerings
  - Table Apple Inc. - Segment focus
- AT and T Inc.
  - Table AT and T Inc. - Overview
  - Table AT and T Inc. - Business segments
  - Table AT and T Inc. - Key news
  - Table AT and T Inc. - Key offerings
  - Table AT and T Inc. - Segment focus
- Cisco Systems Inc.
  - Table Cisco Systems Inc. - Overview
  - Table Cisco Systems Inc. - Business segments
  - Table Cisco Systems Inc. - Key news
  - Table Cisco Systems Inc. - Key offerings
  - Table Cisco Systems Inc. - Segment focus
- Comviva Technologies Ltd.
  - Table Comviva Technologies Ltd. - Overview
  - Table Comviva Technologies Ltd. - Business segments
  - Table Comviva Technologies Ltd. - Key offerings
  - Table Comviva Technologies Ltd. - Segment focus
- Huawei Technologies Co. Ltd.
  - Table Huawei Technologies Co. Ltd. - Overview
  - Table Huawei Technologies Co. Ltd. - Business segments
  - Table Huawei Technologies Co. Ltd. - Key news
  - Table Huawei Technologies Co. Ltd. - Key offerings
  - Table Huawei Technologies Co. Ltd. - Segment focus
- Infosys Ltd.
  - Table Infosys Ltd. - Overview
  - Table Infosys Ltd. - Business segments
  - Table Infosys Ltd. - Key news
  - Table Infosys Ltd. - Key offerings
  - Table Infosys Ltd. - Segment focus
- International Business Machines Corp.
  - Table International Business Machines Corp. - Overview
  - Table International Business Machines Corp. - Business segments
  - Table International Business Machines Corp. - Key news
  - Table International Business Machines Corp. - Key offerings
  - Table International Business Machines Corp. - Segment focus
- Monty Mobile
  - Table Monty Mobile - Overview
  - Table Monty Mobile - Product / Service
  - Table Monty Mobile - Key offerings
- OnMobile Global Ltd.
  - Table OnMobile Global Ltd. - Overview
  - Table OnMobile Global Ltd. - Product / Service
  - Table OnMobile Global Ltd. - Key offerings
- Reliance Industries Ltd.
  - Table Reliance Industries Ltd. - Overview
  - Table Reliance Industries Ltd. - Business segments
  - Table Reliance Industries Ltd. - Key news
  - Table Reliance Industries Ltd. - Key offerings
  - Table Reliance Industries Ltd. - Segment focus
- Samsung Electronics Co. Ltd.
  - Table Samsung Electronics Co. Ltd. - Overview
  - Table Samsung Electronics Co. Ltd. - Business segments
  - Table Samsung Electronics Co. Ltd. - Key news
  - Table Samsung Electronics Co. Ltd. - Key offerings
  - Table Samsung Electronics Co. Ltd. - Segment focus
- Telefonaktiebolaget LM Ericsson
  - Table Telefonaktiebolaget LM Ericsson - Overview
  - Table Telefonaktiebolaget LM Ericsson - Business segments
  - Table Telefonaktiebolaget LM Ericsson - Key news
  - Table Telefonaktiebolaget LM Ericsson - Key offerings
  - Table Telefonaktiebolaget LM Ericsson - Segment focus
- Vodafone Group Plc
  - Table Vodafone Group Plc - Overview
  - Table Vodafone Group Plc - Business segments
  - Table Vodafone Group Plc - Key offerings
  - Table Vodafone Group Plc - Segment focus
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations