Global Mobile Phone Market 2024-2028

Global Mobile Phone Market 2024-2028


The mobile phone market is forecasted to grow by USD 188.78 bn during 2023-2028, accelerating at a CAGR of 6.35% during the forecast period. The report on the mobile phone market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing adoption of smartphones, the increasing popularity of multiple-lens camera modules, and increasing investments towards 5G technology.

Technavio's mobile phone market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Type
  • Smartphone
  • Feature phone
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • Middle East and Africa
  • South America
This study identifies the increasing mobile phone sales from e-commerce platforms as one of the prime reasons driving the mobile phone market growth during the next few years. Also, rising interest in foldable smartphones and the integration of artificial intelligence in operating systems of smartphones will lead to sizable demand in the market.

The report on the mobile phone market covers the following areas:
  • Mobile phone market sizing
  • Mobile phone market forecast
  • Mobile phone market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile phone market vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., HTC Corp., Huawei Technologies Co. Ltd., Lava International Ltd., Lenovo Group Ltd., Micromax Informatics Ltd., Nokia Corp., Panasonic Holdings Corp., Reliance Industries Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., Kyocera Corp., and Samsung Electronics Co. Ltd. Also, the mobile phone market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global mobile phone market 2018 - 2022
      • Table Historic Market Size – Data Table on global mobile phone market 2018 - 2022 ($ billion)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Smartphone - Market size and forecast 2023-2028
      • Table Chart on Smartphone - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Smartphone - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Smartphone - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Smartphone - Year-over-year growth 2023-2028 (%)
    • Feature phone - Market size and forecast 2023-2028
      • Table Chart on Feature phone - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Feature phone - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Feature phone - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Feature phone - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Brazil - Market size and forecast 2023-2028
      • Table Chart on Brazil - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Brazil - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Brazil - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Brazil - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing adoption of smartphones
      • Increasing popularity of multiple-lens camera modules
      • Increasing investments towards 5G technology
    • Market challenges
      • Concerns associated with security and privacy with smartphones usage
      • Sluggish consumer demand among lower and middle class population
      • Ongoing trade wars affecting smartphone sales
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing mobile phone sales from e-commerce platforms
      • Rising interest in foldable smartphones
      • Integration of artificial intelligence in operating systems of smartphones
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • ASUSTeK Computer Inc.
      • Table ASUSTeK Computer Inc. - Overview
      • Table ASUSTeK Computer Inc. - Product / Service
      • Table ASUSTeK Computer Inc. - Key news
      • Table ASUSTeK Computer Inc. - Key offerings
    • Fujitsu Ltd.
      • Table Fujitsu Ltd. - Overview
      • Table Fujitsu Ltd. - Business segments
      • Table Fujitsu Ltd. - Key news
      • Table Fujitsu Ltd. - Key offerings
      • Table Fujitsu Ltd. - Segment focus
    • Huawei Technologies Co. Ltd.
      • Table Huawei Technologies Co. Ltd. - Overview
      • Table Huawei Technologies Co. Ltd. - Business segments
      • Table Huawei Technologies Co. Ltd. - Key news
      • Table Huawei Technologies Co. Ltd. - Key offerings
      • Table Huawei Technologies Co. Ltd. - Segment focus
    • Kyocera Corp.
      • Table Kyocera Corp. - Overview
      • Table Kyocera Corp. - Business segments
      • Table Kyocera Corp. - Key news
      • Table Kyocera Corp. - Key offerings
      • Table Kyocera Corp. - Segment focus
    • Lava International Ltd.
      • Table Lava International Ltd. - Overview
      • Table Lava International Ltd. - Product / Service
      • Table Lava International Ltd. - Key offerings
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Key news
      • Table Lenovo Group Ltd. - Key offerings
      • Table Lenovo Group Ltd. - Segment focus
    • Micromax Informatics Ltd.
      • Table Micromax Informatics Ltd. - Overview
      • Table Micromax Informatics Ltd. - Product / Service
      • Table Micromax Informatics Ltd. - Key offerings
    • Nokia Corp.
      • Table Nokia Corp. - Overview
      • Table Nokia Corp. - Business segments
      • Table Nokia Corp. - Key offerings
      • Table Nokia Corp. - Segment focus
    • Panasonic Holdings Corp.
      • Table Panasonic Holdings Corp. - Overview
      • Table Panasonic Holdings Corp. - Product / Service
      • Table Panasonic Holdings Corp. - Key news
      • Table Panasonic Holdings Corp. - Key offerings
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • Xiaomi Communications Co. Ltd.
      • Table Xiaomi Communications Co. Ltd. - Overview
      • Table Xiaomi Communications Co. Ltd. - Business segments
      • Table Xiaomi Communications Co. Ltd. - Key news
      • Table Xiaomi Communications Co. Ltd. - Key offerings
      • Table Xiaomi Communications Co. Ltd. - Segment focus
    • ZTE Corp.
      • Table ZTE Corp. - Overview
      • Table ZTE Corp. - Business segments
      • Table ZTE Corp. - Key news
      • Table ZTE Corp. - Key offerings
      • Table ZTE Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings