Global Mobile Augmented Reality Market 2023-2027
The mobile augmented reality market is forecasted to grow by USD 83489.08 mn during 2022-2027, accelerating at a CAGR of 30.78% during the forecast period. The report on the mobile augmented reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing dependence on apps and the proliferation of ar apps for numerous activities, use of ar technology to make advertising more effective, and growing smartphone and tablet market in APAC.
Technavio's mobile augmented reality market is segmented as below:
By Application
- Marketing and advertisement
- Gaming and entertainment
- Education and learning
- Travel and tourism
- Others
By End-user
By Geography
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the emergence of depth-sensing cameras as one of the prime reasons driving the mobile augmented reality market growth during the next few years. Also, growing availability of pico projectors and growing awareness of AR technology will lead to sizable demand in the market.
The report on the mobile augmented reality market covers the following areas:
- Mobile augmented reality market sizing
- Mobile augmented reality market forecast
- Mobile augmented reality market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile augmented reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology Pvt. Ltd., PTC Inc., QuestUpon, Robert Bosch GmbH, Seabery Augmented Technology SL group, Seiko Epson Corp., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc.. Also, the mobile augmented reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.