Global Mobile Advertising Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	167 Pages	TechNavio	February, 2023	INF17761503

Best Price Guarantee
Price	from $2,500
Length	167 Pages
Publisher	TechNavio
Published Date	February, 2023
SKU	INF17761503

Global Mobile Advertising Market 2023-2027

Technavio has been monitoring the mobile advertising market and is forecast to grow by $290.16 bn during 2022-2027, accelerating at a CAGR of 12.54% during the forecast period. Our report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.

Technavio's mobile advertising market is segmented as below:

By Type

Search
Display
Video
Others

By End-user

Large enterprise
SMEs

By Geography

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, the incorporation of AR in advertising and increasing utilization of VR videos will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the mobile advertising market covers the following areas:

Mobile advertising market sizing
Mobile advertising market forecast
Mobile advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., ironSource Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Otello Corp. ASA, Unity Software Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary - Chart on Market Overview
  - Table Executive Summary - Data Table on Market Overview
  - Table Executive Summary - Chart on Global Market Characteristics
  - Table Executive Summary - Chart on Market by Geography
  - Table Executive Summary - Chart on Market Segmentation by Type
  - Table Executive Summary - Chart on Market Segmentation by End-user
  - Table Executive Summary - Chart on Incremental Growth
  - Table Executive Summary - Data Table on Incremental Growth
  - Table Executive Summary - Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2022
- Market outlook: Forecast for 2022-2027
  - Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
  - Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Historic Market Size
- Global mobile advertising market 2017 - 2021
  - Table Historic market size - Data table on global mobile advertising market 2017 - 2021 ($ billion)
- Type Segment Analysis 2017 - 2021
  - Table Historic market size - Type segment 2017 - 2021 ($ billion)
- End-user Segment Analysis 2017 - 2021
  - Table Historic market size - End-user segment 2017 - 2021 ($ billion)
- Geography Segment Analysis 2017 - 2021
  - Table Historic market size - Geography segment 2017 - 2021 ($ billion)
- Country Segment Analysis 2017 - 2021
  - Table Historic market size - Country segment 2017 - 2021 ($ billion)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2022 and 2027
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
- Bargaining power of suppliers
  - Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
- Threat of new entrants
  - Table Threat of new entrants - Impact of key factors in 2022 and 2027
- Threat of substitutes
  - Table Threat of substitutes - Impact of key factors in 2022 and 2027
- Threat of rivalry
  - Table Threat of rivalry - Impact of key factors in 2022 and 2027
- Market condition
  - Table Chart on Market condition - Five forces 2022 and 2027
Market Segmentation by Type
- Market segments
  - Table Chart on Type - Market share 2022-2027 (%)
  - Table Data Table on Type - Market share 2022-2027 (%)
- Comparison by Type
  - Table Chart on Comparison by Type
  - Table Data Table on Comparison by Type
- Search - Market size and forecast 2022-2027
  - Table Chart on Search - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Search - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Search - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Search - Year-over-year growth 2022-2027 (%)
- Display - Market size and forecast 2022-2027
  - Table Chart on Display - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Display - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Display - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Display - Year-over-year growth 2022-2027 (%)
- Video - Market size and forecast 2022-2027
  - Table Chart on Video - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Video - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Video - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Video - Year-over-year growth 2022-2027 (%)
- Others - Market size and forecast 2022-2027
  - Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Others - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Others - Year-over-year growth 2022-2027 (%)
- Market opportunity by Type
  - Table Market opportunity by Type ($ billion)
Market Segmentation by End-user
- Market segments
  - Table Chart on End-user - Market share 2022-2027 (%)
  - Table Data Table on End-user - Market share 2022-2027 (%)
- Comparison by End-user
  - Table Chart on Comparison by End-user
  - Table Data Table on Comparison by End-user
- Large enterprise - Market size and forecast 2022-2027
  - Table Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
- SMEs - Market size and forecast 2022-2027
  - Table Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on SMEs - Year-over-year growth 2022-2027 (%)
  - Table Data Table on SMEs - Year-over-year growth 2022-2027 (%)
- Market opportunity by End-user
  - Table Market opportunity by End-user ($ billion)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2022-2027 (%)
  - Table Data Table on Market share by geography 2022-2027 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- North America - Market size and forecast 2022-2027
  - Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on North America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on North America - Year-over-year growth 2022-2027 (%)
- APAC - Market size and forecast 2022-2027
  - Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on APAC - Year-over-year growth 2022-2027 (%)
  - Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
- Europe - Market size and forecast 2022-2027
  - Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Europe - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
- South America - Market size and forecast 2022-2027
  - Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on South America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on South America - Year-over-year growth 2022-2027 (%)
- Middle East and Africa - Market size and forecast 2022- 2027
  - Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- US - Market size and forecast 2022-2027
  - Table Chart on US - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on US - Year-over-year growth 2022-2027 (%)
  - Table Data Table on US - Year-over-year growth 2022-2027 (%)
- China - Market size and forecast 2022-2027
  - Table Chart on China - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on China - Year-over-year growth 2022-2027 (%)
  - Table Data Table on China - Year-over-year growth 2022-2027 (%)
- India - Market size and forecast 2022-2027
  - Table Chart on India - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on India - Year-over-year growth 2022-2027 (%)
  - Table Data Table on India - Year-over-year growth 2022-2027 (%)
- Germany - Market size and forecast 2022-2027
  - Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Germany - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
- UK - Market size and forecast 2022-2027
  - Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on UK - Year-over-year growth 2022-2027 (%)
  - Table Data Table on UK - Year-over-year growth 2022-2027 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ billion)
Drivers, Challenges, and Trends
- Market drivers
  - Growth in in-app advertising
  - Introduction of video advertisements
  - Emerging trend of social media
- Market challenges
  - Rising privacy and security concerns
  - Growing adoption of ad-blocker solutions
  - Lack of relevant mobile advertisements
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2022 and 2027
- Market trends
  - Rapid growth of programmatic advertising
  - Incorporation of AR in advertising
  - Increasing utilization of VR videos
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Alphabet Inc.
  - Table Alphabet Inc. - Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key news
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- AppLovin Corp.
  - Table AppLovin Corp. - Overview
  - Table AppLovin Corp. - Product / Service
  - Table AppLovin Corp. - Key offerings
- Criteo SA
  - Table Criteo SA - Overview
  - Table Criteo SA - Business segments
  - Table Criteo SA - Key offerings
  - Table Criteo SA - Segment focus
- DIGI117 Ltd.
  - Table DIGI117 Ltd. - Overview
  - Table DIGI117 Ltd. - Product / Service
  - Table DIGI117 Ltd. - Key offerings
- Digital Turbine Inc.
  - Table Digital Turbine Inc. - Overview
  - Table Digital Turbine Inc. - Business segments
  - Table Digital Turbine Inc. - Key offerings
  - Table Digital Turbine Inc. - Segment focus
- DotC United Group
  - Table DotC United Group - Overview
  - Table DotC United Group - Product / Service
  - Table DotC United Group - Key offerings
- GUMGUM Inc.
  - Table GUMGUM Inc. - Overview
  - Table GUMGUM Inc. - Product / Service
  - Table GUMGUM Inc. - Key offerings
- InMobi Pte. Ltd.
  - Table InMobi Pte. Ltd. - Overview
  - Table InMobi Pte. Ltd. - Product / Service
  - Table InMobi Pte. Ltd. - Key offerings
- Leadbolt Pty Ltd.
  - Table Leadbolt Pty Ltd. - Overview
  - Table Leadbolt Pty Ltd. - Product / Service
  - Table Leadbolt Pty Ltd. - Key offerings
- Matomy Media Group Ltd.
  - Table Matomy Media Group Ltd. - Overview
  - Table Matomy Media Group Ltd. - Product / Service
  - Table Matomy Media Group Ltd. - Key offerings
- Media and Games Invest SE
  - Table Media and Games Invest SE - Overview
  - Table Media and Games Invest SE - Product / Service
  - Table Media and Games Invest SE - Key offerings
- Meta Platforms Inc.
  - Table Meta Platforms Inc. - Overview
  - Table Meta Platforms Inc. - Product / Service
  - Table Meta Platforms Inc. - Key offerings
- MOLOCO Inc.
  - Table MOLOCO Inc. - Overview
  - Table MOLOCO Inc. - Product / Service
  - Table MOLOCO Inc. - Key offerings
- Verizon Communications Inc.
  - Table Verizon Communications Inc. - Overview
  - Table Verizon Communications Inc. - Business segments
  - Table Verizon Communications Inc. - Key offerings
  - Table Verizon Communications Inc. - Segment focus
- Zynga Inc.
  - Table Zynga Inc. - Overview
  - Table Zynga Inc. - Product / Service
  - Table Zynga Inc. - Key offerings
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations