Global Mobile Advertising Market 2024-2028

Global Mobile Advertising Market 2024-2028

Global Mobile Advertising Market 2024-2028

The mobile advertising market is forecasted to grow by USD 382.9 bn during 2023-2028, accelerating at a CAGR of 14.27% during the forecast period. The report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.

Technavio's mobile advertising market is segmented as below:

• By Type
• Search
• Display
• Video
• Others
• By End-user
• Large enterprise
• SMEs
• By Geographical Landscape
• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, incorporation of ar in advertising and increasing utilization of vr videos will lead to sizable demand in the market.

The report on the mobile advertising market covers the following areas:

• Mobile advertising market sizing
• Mobile advertising market forecast
• Mobile advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Unity Technologies Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc.. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.