Global Mezcal Market 2024-2028

Global Mezcal Market 2024-2028


The mezcal market is forecasted to grow by USD 649.5 mn during 2023-2028, accelerating at a CAGR of 16.57% during the forecast period. The report on the mezcal market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for premium spirit products, increasing investment by international players, and increase in mezcal exports.

Technavio's mezcal market is segmented as below:

By Product
  • Mezcal joven
  • Mezcal reposado
  • Mezcal anejo
By Distribution Channel
  • Offline stores
  • Online stores
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the popularity of handcrafted, artisanal mezcal as one of the prime reasons driving the mezcal market growth during the next few years. Also, increasing use of alternative packaging and growing demand from millennials will lead to sizable demand in the market.

The report on the mezcal market covers the following areas:
  • Mezcal market sizing
  • Mezcal market forecast
  • Mezcal market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mezcal market vendors that include BACK BAR PROJECT, BANHEZ SPIRITS COMPANY LLC, Becle SAB de CV, Campari Group, Craft Distillers, Destileria Tlacolula, Diageo Plc, DONA VEGA LLC, Dos Hombres Inc., El Silencio Holdings LLC, Ilegal Mezcal, Kimo Sabe Mezcal, Lagrimas de Dolores SPR de RL, Las Joyas del Agave SA de CV, Mezcal de Amor SAPI de CV, Mezcal Vago, Pernod Ricard SA, Rey Campero, and Scorpion Mezcal. Also, the mezcal market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Mezcal Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Mezcal Market 2018 - 2022 ($ million)
    • Product segment analysis 2018 - 2022
    • Distribution Channel segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Mezcal joven - Market size and forecast 2023-2028
      • Table Data Table on Mezcal joven - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Mezcal joven - Year-over-year growth 2023-2028 (%)
    • Mezcal reposado - Market size and forecast 2023-2028
      • Table Data Table on Mezcal reposado - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Mezcal reposado - Year-over-year growth 2023-2028 (%)
    • Mezcal anejo - Market size and forecast 2023-2028
      • Table Data Table on Mezcal anejo - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Mezcal anejo - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline stores - Market size and forecast 2023-2028
      • Table Data Table on Offline stores - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline stores - Year-over-year growth 2023-2028 (%)
    • Online stores - Market size and forecast 2023-2028
      • Table Data Table on Online stores - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online stores - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • Mexico - Market size and forecast 2023-2028
      • Table Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Mexico - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Rising demand for premium spirit products
      • Increasing investment by international players
      • Increase in mezcal exports
    • Market challenges
      • Growing production and supply constraints
      • Competition from substitutes
      • Negative impact of NOM regulations in Mexico
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Popularity of handcrafted, artisanal Mezcal
      • Increasing use of alternative packaging
      • Growing demand from millennials
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • BACK BAR PROJECT
    • BANHEZ SPIRITS COMPANY LLC
    • Becle SAB de CV
    • Campari Group
    • Craft Distillers
    • Destileria Tlacolula
    • Diageo Plc
    • DONA VEGA LLC
    • Dos Hombres Inc.
    • El Silencio Holdings LLC
    • Ilegal Mezcal
    • Kimo Sabe Mezcal
    • Mezcal de Amor SAPI de CV
    • Pernod Ricard SA
    • Scorpion Mezcal
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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