Global Metaverse in Fashion Market 2024-2028

Global Metaverse In Fashion Market 2024-2028


The metaverse in fashion market is forecasted to grow by USD 12654.99 mn during 2023-2028, accelerating at a CAGR of 36.72% during the forecast period. The report on the metaverse in fashion market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing number of fashion brands entering metaverse platform, increasing consumer demand for personalized and immersive shopping experiences, and rising popularity of virtual tokens and nonfungible tokens.

Technavio's metaverse in fashion market is segmented as below:

By Platform
  • Computer
  • Mobile
  • Headset
By Device
  • VR or AR devices
  • Computing devices
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the highly personalized digital experience as one of the prime reasons driving the metaverse in fashion market growth during the next few years. Also, integration of sustainability initiatives and ethical fashion practices into virtual fashion production and consumption and increasing demand for ai-powered virtual stylists and personalized fashion advice will lead to sizable demand in the market.

The report on the metaverse in fashion market covers the following areas:
  • Metaverse in fashion market sizing
  • Metaverse in fashion market forecast
  • Metaverse in fashion market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading metaverse in fashion market vendors that include Accenture Plc, Adidas AG, Alibaba Group Holding Ltd., ByteDance Ltd., Fashable, Kering SA, Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., NetEase Inc., NexTech AR Solutions Corp., Nike Inc., NVIDIA Corp., Queppelin, Roblox Corp., Tencent Holdings Ltd., and Mobiloitte Technologies. Also, the metaverse in fashion market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Platform
      • Table Executive Summary – Chart on Market Segmentation by Device
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global metaverse in fashion market 2018 - 2022
      • Table Historic Market Size – Data Table on global metaverse in fashion market 2018 - 2022 ($ million)
    • Platform Segment Analysis 2018 - 2022
      • Table Historic Market Size – Platform Segment 2018 - 2022 ($ million)
    • Device Segment Analysis 2018 - 2022
      • Table Historic Market Size – Device Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Platform
    • Market segments
      • Table Chart on Platform - Market share 2023-2028 (%)
      • Table Data Table on Platform - Market share 2023-2028 (%)
    • Comparison by Platform
      • Table Chart on Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Computer - Market size and forecast 2023-2028
      • Table Chart on Computer - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Computer - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Computer - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Computer - Year-over-year growth 2023-2028 (%)
    • Mobile - Market size and forecast 2023-2028
      • Table Chart on Mobile - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Mobile - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Mobile - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Mobile - Year-over-year growth 2023-2028 (%)
    • Headset - Market size and forecast 2023-2028
      • Table Chart on Headset - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Headset - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Headset - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Headset - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform ($ million)
      • Table Data Table on Market opportunity by Platform ($ million)
  • Market Segmentation by Device
    • Market segments
      • Table Chart on Device - Market share 2023-2028 (%)
      • Table Data Table on Device - Market share 2023-2028 (%)
    • Comparison by Device
      • Table Chart on Comparison by Device
      • Table Data Table on Comparison by Device
    • VR or AR devices - Market size and forecast 2023-2028
      • Table Chart on VR or AR devices - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on VR or AR devices - Market size and forecast 2023-2028 ($ million)
      • Table Chart on VR or AR devices - Year-over-year growth 2023-2028 (%)
      • Table Data Table on VR or AR devices - Year-over-year growth 2023-2028 (%)
    • Computing devices - Market size and forecast 2023-2028
      • Table Chart on Computing devices - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Computing devices - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Computing devices - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Computing devices - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Device
      • Table Market opportunity by Device ($ million)
      • Table Data Table on Market opportunity by Device ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing number of fashion brands entering metaverse platform
      • Increasing consumer demand for personalized and immersive shopping experiences
      • Rising popularity of virtual tokens and nonfungible tokens
    • Market challenges
      • Privacy and security concerns over metaverse
      • Complexities pertaining to integrating virtual fashion experiences across devices and platforms
      • Limited market penetration in adult consumers
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Highly personalized digital experience
      • Integration of sustainability initiatives and ethical fashion practices into virtual fashion production and consumption
      • Increasing demand for AI-powered virtual stylists and personalized fashion advice
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Accenture Plc
      • Table Accenture Plc - Overview
      • Table Accenture Plc - Business segments
      • Table Accenture Plc - Key news
      • Table Accenture Plc - Key offerings
      • Table Accenture Plc - Segment focus
    • Adidas AG
      • Table Adidas AG - Overview
      • Table Adidas AG - Business segments
      • Table Adidas AG - Key news
      • Table Adidas AG - Key offerings
      • Table Adidas AG - Segment focus
    • Alibaba Group Holding Ltd.
      • Table Alibaba Group Holding Ltd. - Overview
      • Table Alibaba Group Holding Ltd. - Business segments
      • Table Alibaba Group Holding Ltd. - Key offerings
      • Table Alibaba Group Holding Ltd. - Segment focus
    • ByteDance Ltd.
      • Table ByteDance Ltd. - Overview
      • Table ByteDance Ltd. - Product / Service
      • Table ByteDance Ltd. - Key offerings
    • Kering SA
      • Table Kering SA - Overview
      • Table Kering SA - Business segments
      • Table Kering SA - Key news
      • Table Kering SA - Key offerings
      • Table Kering SA - Segment focus
    • Magic Leap Inc.
      • Table Magic Leap Inc. - Overview
      • Table Magic Leap Inc. - Product / Service
      • Table Magic Leap Inc. - Key news
      • Table Magic Leap Inc. - Key offerings
    • Meta Platforms Inc.
      • Table Meta Platforms Inc. - Overview
      • Table Meta Platforms Inc. - Product / Service
      • Table Meta Platforms Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Mobiloitte Technologies
      • Table Mobiloitte Technologies - Overview
      • Table Mobiloitte Technologies - Product / Service
      • Table Mobiloitte Technologies - Key offerings
    • NetEase Inc.
      • Table NetEase Inc. - Overview
      • Table NetEase Inc. - Business segments
      • Table NetEase Inc. - Key offerings
      • Table NetEase Inc. - Segment focus
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • NVIDIA Corp.
      • Table NVIDIA Corp. - Overview
      • Table NVIDIA Corp. - Business segments
      • Table NVIDIA Corp. - Key news
      • Table NVIDIA Corp. - Key offerings
      • Table NVIDIA Corp. - Segment focus
    • Queppelin
      • Table Queppelin - Overview
      • Table Queppelin - Product / Service
      • Table Queppelin - Key offerings
    • Roblox Corp.
      • Table Roblox Corp. - Overview
      • Table Roblox Corp. - Product / Service
      • Table Roblox Corp. - Key news
      • Table Roblox Corp. - Key offerings
    • Tencent Holdings Ltd.
      • Table Tencent Holdings Ltd. - Overview
      • Table Tencent Holdings Ltd. - Business segments
      • Table Tencent Holdings Ltd. - Key offerings
      • Table Tencent Holdings Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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