Global Menstrual Cups Market 2024-2028

Global Menstrual Cups Market 2024-2028


Technavio has been monitoring the menstrual cups market and is forecast to grow by USD 367.8 mn during 2023-2028, accelerating at a CAGR of 4.38% during the forecast period. Our report on the menstrual cups market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of product innovations and customizations, benefits of menstrual cups over substitute products, and tax exemption on menstrual products.

Technavio's menstrual cups market is segmented as below:

By Product
  • Reusable menstrual cups
  • Disposable menstrual cups
By Distribution Channel
  • Retail
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing business strategies as one of the prime reasons driving the menstrual cups market growth during the next few years. Also, public- and private-sector initiatives in creating awareness regarding menstrual hygiene and integration of smart technologies into menstrual cups will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the menstrual cups market covers the following areas:
  • Menstrual cups market sizing
  • Menstrual cups market forecast
  • Menstrual cups market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading menstrual cups market vendors that include Anigan Inc., Blossom Cup, Diva International Inc., FemmyCycle, Fleurcup, Intimina, Jaguara s.r.o., koloXo, Lena Cup LLC, Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mildcares, MonthlyCup AB, Mooncup Ltd., Ruby Cup, Saalt, Sckoon Inc., The Flex Co., and THE KEEPER Inc.. Also, the menstrual cups market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Menstrual Cups Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Menstrual Cups Market 2018 - 2022 ($ million)
    • Product segment analysis 2018 - 2022
    • Distribution Channel segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Reusable menstrual cups - Market size and forecast 2023-2028
      • Table Data Table on Reusable menstrual cups - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Reusable menstrual cups - Year-over-year growth 2023-2028 (%)
    • Disposable menstrual cups - Market size and forecast 2023-2028
      • Table Data Table on Disposable menstrual cups - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Disposable menstrual cups - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Retail - Market size and forecast 2023-2028
      • Table Data Table on Retail - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing number of product innovations and customizations
      • Benefits of menstrual cups over substitute products
      • Tax exemption on menstrual products
    • Market challenges
      • Strong presence of substitute products
      • Lack of awareness regarding menstrual hygiene practices in developing countries
      • Social stigma associated with menstruation and poor access to hygiene practices
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Growing business strategies
      • Public- and private-sector initiatives in creating awareness regarding menstrual hygiene
      • Integration of smart technologies into menstrual cups
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Anigan Inc.
    • Blossom Cup
    • Diva International Inc.
    • FemmyCycle
    • Fleurcup
    • Intimina
    • Jaguara s.r.o.
    • Lena Cup LLC
    • Lune Group Oy Ltd.
    • Me Luna GmbH
    • Merula GmbH
    • Mooncup Ltd.
    • Saalt
    • Sckoon Inc.
    • The Flex Co.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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