Global Maternity Wear Market 2024-2028

Global Maternity Wear Market 2024-2028


The maternity wear market is forecasted to grow by USD 3415.67 mn during 2023-2028, accelerating at a CAGR of 4.45% during the forecast period. The report on the maternity wear market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for maternity wear from emerging countries, increasing awareness for maternity wears, and implementation of strategies to increase sales of maternity wear.

Technavio's maternity wear market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Type
  • Tops
  • Bottoms
  • Dress and tunics
  • Others
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing innovation in comfort, appearance, and quality of maternity wear as one of the prime reasons driving the maternity wear market growth during the next few years. Also, rising demand for antimicrobial and eco-friendly maternity intimate wear and availability of customized and personalized maternity wears will lead to sizable demand in the market.

The report on the maternity wear market covers the following areas:
  • Maternity wear market sizing
  • Maternity wear market forecast
  • Maternity wear market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading maternity wear market vendors that include A Mothers Boutique LLC, Adidas AG, Adore Me Inc., ASOS Plc, Brainbees Solutions Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hanesbrands Inc., Hotmilk Lingerie, Ingrid and Isabel LLC, JoJo Maman Bebe Ltd., Marquee Brands, Medela AG, Nike Inc., Nine and Co. BV, Penney OpCo LLC, SARL CACHECOEUR, Seraphine Ltd., Shaico Fashion Pvt. Ltd., The Gap Inc., and Tytex AS. Also, the maternity wear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global maternity wear market 2018 - 2022
      • Table Historic Market Size – Data table on global maternity wear market 2018 - 2022 ($ million)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution channel Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Tops - Market size and forecast 2023-2028
      • Table Chart on Tops - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Tops - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Tops - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Tops - Year-over-year growth 2023-2028 (%)
    • Bottoms - Market size and forecast 2023-2028
      • Table Chart on Bottoms - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Bottoms - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Bottoms - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Bottoms - Year-over-year growth 2023-2028 (%)
    • Dress and tunics - Market size and forecast 2023-2028
      • Table Chart on Dress and tunics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Dress and tunics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Dress and tunics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Dress and tunics - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing demand for maternity wear from emerging countries
      • Increasing awareness for maternity wears
      • Implementation of strategies to increase sales of maternity wear
    • Market challenges
      • Declining fertility rate
      • Launch of affordable private-label apparel brands
      • Issues related to size and fit of maternity wear purchased online
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing innovation in comfort, appearance, and quality of maternity wear
      • Rising demand for antimicrobial and eco-friendly maternity intimate wear
      • Availability of customized and personalized maternity wears
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adidas AG
      • Table Adidas AG - Overview
      • Table Adidas AG - Business segments
      • Table Adidas AG - Key news
      • Table Adidas AG - Key offerings
      • Table Adidas AG - Segment focus
    • Adore Me Inc.
      • Table Adore Me Inc. - Overview
      • Table Adore Me Inc. - Product / Service
      • Table Adore Me Inc. - Key offerings
    • ASOS Plc
      • Table ASOS Plc - Overview
      • Table ASOS Plc - Business segments
      • Table ASOS Plc - Key news
      • Table ASOS Plc - Key offerings
      • Table ASOS Plc - Segment focus
    • Brainbees Solutions Pvt. Ltd.
      • Table Brainbees Solutions Pvt. Ltd. - Overview
      • Table Brainbees Solutions Pvt. Ltd. - Product / Service
      • Table Brainbees Solutions Pvt. Ltd. - Key offerings
    • H and M Hennes and Mauritz GBC AB
      • Table H and M Hennes and Mauritz GBC AB - Overview
      • Table H and M Hennes and Mauritz GBC AB - Business segments
      • Table H and M Hennes and Mauritz GBC AB - Key news
      • Table H and M Hennes and Mauritz GBC AB - Key offerings
      • Table H and M Hennes and Mauritz GBC AB - Segment focus
    • Hanesbrands Inc.
      • Table Hanesbrands Inc. - Overview
      • Table Hanesbrands Inc. - Business segments
      • Table Hanesbrands Inc. - Key offerings
      • Table Hanesbrands Inc. - Segment focus
    • Hotmilk Lingerie
      • Table Hotmilk Lingerie - Overview
      • Table Hotmilk Lingerie - Product / Service
      • Table Hotmilk Lingerie - Key offerings
    • Medela AG
      • Table Medela AG - Overview
      • Table Medela AG - Product / Service
      • Table Medela AG - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • Penney OpCo LLC
      • Table Penney OpCo LLC - Overview
      • Table Penney OpCo LLC - Product / Service
      • Table Penney OpCo LLC - Key offerings
    • SARL CACHECOEUR
      • Table SARL CACHECOEUR - Overview
      • Table SARL CACHECOEUR - Product / Service
      • Table SARL CACHECOEUR - Key offerings
    • Seraphine Ltd.
      • Table Seraphine Ltd. - Overview
      • Table Seraphine Ltd. - Product / Service
      • Table Seraphine Ltd. - Key offerings
    • Shaico Fashion Pvt. Ltd.
      • Table Shaico Fashion Pvt. Ltd. - Overview
      • Table Shaico Fashion Pvt. Ltd. - Product / Service
      • Table Shaico Fashion Pvt. Ltd. - Key offerings
    • The Gap Inc.
      • Table The Gap Inc. - Overview
      • Table The Gap Inc. - Business segments
      • Table The Gap Inc. - Key news
      • Table The Gap Inc. - Key offerings
      • Table The Gap Inc. - Segment focus
    • Tytex AS
      • Table Tytex AS - Overview
      • Table Tytex AS - Product / Service
      • Table Tytex AS - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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