Global Maternity Intimate Wear Market 2024-2028

Global Maternity Intimate Wear Market 2024-2028


The maternity intimate wear market is forecasted to grow by USD 404.54 mn during 2023-2028, accelerating at a CAGR of 3.61% during the forecast period. The report on the maternity intimate wear market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing online sales of maternity intimate wear, growing demand for maternity intimate wear from emerging markets, and innovative strategies by market vendors to increase sales of maternity intimate wear.

Technavio's maternity intimate wear market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Bras
  • Panties
  • Others
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing innovation in comfort, appearance, and quality of maternity intimate wear as one of the prime reasons driving the maternity intimate wear market growth during the next few years. Also, increasing demand for antimicrobial and eco-friendly maternity intimate wear and customization of maternity intimate products will lead to sizable demand in the market.

The report on the maternity intimate wear market covers the following areas:
  • Maternity intimate wear market sizing
  • Maternity intimate wear market forecast
  • Maternity intimate wear market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading maternity intimate wear market vendors that include Anita Dr. Helbig GmbH, BLANQI, Boob Design AB, Bravado Designs Europe, Cache Coeur, Cake Maternity, Hennes and Mauritz AB, Hotmilk Lingerie, Kindred Bravely, La Lingerie, MAJAMAS EARTH, Mamsy, Maternity IP Holdings, Nine and Co. BV, Reitmans Canada Ltd, Ripe Maternity, Seraphine Ltd., The Dairy Fairy Inc, Victorias Secret and Co., and Yummy Maternity. Also, the maternity intimate wear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
  • Historic Market Size
    • Global maternity intimate wear market 2018 - 2022
      • Table Historic Market Size - Data table on global maternity intimate wear market 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size - Product Segment 2018 - 2022 ($ million)
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Bras - Market size and forecast 2023-2028
      • Table Chart on Bras - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Bras - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Bras - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Bras - Year-over-year growth 2023-2028 (%)
    • Panties - Market size and forecast 2023-2028
      • Table Chart on Panties - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Panties - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Panties - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Panties - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing online sales of maternity intimate wear
      • Growing demand for maternity intimate wear from emerging markets
      • Innovative strategies by market vendors to increase sales of maternity intimate wear
    • Market challenges
      • Decline in birth rates worldwide
      • Limited lifecycle of maternity intimate wear
      • Issues related to size and fit of maternity intimate wear purchased online
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing innovation in comfort, appearance, and quality of maternity intimate wear
      • Increasing demand for antimicrobial and eco-friendly maternity intimate wear
      • Customization of maternity intimate products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Anita Dr. Helbig GmbH
      • Table Anita Dr. Helbig GmbH - Overview
      • Table Anita Dr. Helbig GmbH - Product / Service
      • Table Anita Dr. Helbig GmbH - Key offerings
    • BLANQI
      • Table BLANQI - Overview
      • Table BLANQI - Product / Service
      • Table BLANQI - Key offerings
    • Boob Design AB
      • Table Boob Design AB - Overview
      • Table Boob Design AB - Product / Service
      • Table Boob Design AB - Key offerings
    • Bravado Designs Europe
      • Table Bravado Designs Europe - Overview
      • Table Bravado Designs Europe - Product / Service
      • Table Bravado Designs Europe - Key offerings
    • Cache Coeur
      • Table Cache Coeur - Overview
      • Table Cache Coeur - Product / Service
      • Table Cache Coeur - Key offerings
    • Cake Maternity
      • Table Cake Maternity - Overview
      • Table Cake Maternity - Product / Service
      • Table Cake Maternity - Key offerings
    • Hennes and Mauritz AB
      • Table Hennes and Mauritz AB - Overview
      • Table Hennes and Mauritz AB - Product / Service
      • Table Hennes and Mauritz AB - Key offerings
    • Hotmilk Lingerie
      • Table Hotmilk Lingerie - Overview
      • Table Hotmilk Lingerie - Product / Service
      • Table Hotmilk Lingerie - Key offerings
    • Kindred Bravely
      • Table Kindred Bravely - Overview
      • Table Kindred Bravely - Product / Service
      • Table Kindred Bravely - Key offerings
    • Mamsy
      • Table Mamsy - Overview
      • Table Mamsy - Product / Service
      • Table Mamsy - Key offerings
    • Maternity IP Holdings
      • Table Maternity IP Holdings - Overview
      • Table Maternity IP Holdings - Product / Service
      • Table Maternity IP Holdings - Key offerings
    • Nine and Co. BV
      • Table Nine and Co. BV - Overview
      • Table Nine and Co. BV - Product / Service
      • Table Nine and Co. BV - Key offerings
    • Seraphine Ltd.
      • Table Seraphine Ltd. - Overview
      • Table Seraphine Ltd. - Product / Service
      • Table Seraphine Ltd. - Key offerings
    • Victorias Secret and Co.
      • Table Victorias Secret and Co. - Overview
      • Table Victorias Secret and Co. - Product / Service
      • Table Victorias Secret and Co. - Key offerings
    • Yummy Maternity
      • Table Yummy Maternity - Overview
      • Table Yummy Maternity - Product / Service
      • Table Yummy Maternity - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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