Global Massage Equipment Market 2023-2027

Global Massage Equipment Market 2023-2027

Technavio has been monitoring the massage equipment market and it is poised to grow by $17294.31 mn during 2023-2027, accelerating at a CAGR of 10.54% during the forecast period. Our report on the massage equipment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the use of massage equipment to alleviate pain and stress, the growing popularity of Shiatsu massage model, and the rising number of massage parlors and physiotherapy clinics.

Technavio's massage equipment market is segmented as below:

By Product

  • Massage chairs and sofas
  • Back massagers
  • Handheld massagers
  • Neck and shoulder massagers
  • Others
By End-user
  • Commercial
  • Residential
By Type
  • Electric massage equipment
  • Non-electric massage equipment
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the introduction of portable massage equipment as one of the prime reasons driving the massage equipment market growth during the next few years. Also, the growing prominence of online shopping and the proliferation of technologically advanced massage equipment will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the massage equipment market covers the following areas:
  • Massage equipment market sizing
  • Massage equipment market forecast
  • Massage equipment market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading massage equipment market vendors that include Beurer GmbH, Bodyfriend Inc., Casada International GmbH, Conair Corp., Family Inada Co. Ltd., Fujita Massage Chair, HoMedics LLC, Human Touch LLC, JSB Health and Fitness Pvt. Ltd., Luraco Technologies, OMRON Corp, OSIM International Pte. Ltd., Panasonic Holdings Corp., Prospera Corp., Relaxonchair, RoboTouch, Thumper Massager Inc., Wahl Clipper Corp., WelbuTech Co. Ltd., and Xiaomi Inc. Also, the massage equipment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global massage equipment market 2017 - 2021
      • Table Historic Market Size - Data Table on Global massage equipment market 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Massage chairs and sofas - Market size and forecast 2022-2027
      • Table Chart on Massage chairs and sofas - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Massage chairs and sofas - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Massage chairs and sofas - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Massage chairs and sofas - Year-over-year growth 2022-2027 (%)
    • Back massagers - Market size and forecast 2022-2027
      • Table Chart on Back massagers - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Back massagers - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Back massagers - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Back massagers - Year-over-year growth 2022-2027 (%)
    • Handheld massagers - Market size and forecast 2022- 2027
      • Table Chart on Handheld massagers - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Handheld massagers - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Handheld massagers - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Handheld massagers - Year-over-year growth 2022-2027 (%)
    • Neck and shoulder massagers - Market size and forecast 2022-2027
      • Table Chart on Neck and shoulder massagers - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Neck and shoulder massagers - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Neck and shoulder massagers - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Neck and shoulder massagers - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Commercial - Market size and forecast 2022-2027
      • Table Chart on Commercial - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Commercial - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Commercial - Year-over-year growth 2022-2027 (%)
    • Residential - Market size and forecast 2022-2027
      • Table Chart on Residential - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Residential - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Residential - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Residential - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Electric massage equipment - Market size and forecast 2022-2027
      • Table Chart on Electric massage equipment - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Electric massage equipment - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Electric massage equipment - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Electric massage equipment - Year-over-year growth 2022-2027 (%)
    • Non-electric massage equipment - Market size and forecast 2022-2027
      • Table Chart on Non-electric massage equipment - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Non-electric massage equipment - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Non-electric massage equipment - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Non-electric massage equipment - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • France - Market size and forecast 2022-2027
      • Table Chart on France - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Table Chart on France - Year-over-year growth 2022-2027 (%)
      • Table Data Table on France - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Use of massage equipment to alleviate pain and stress
      • Growing popularity of Shiatsu massage model
      • Rising number of massage parlors and physiotherapy clinics
    • Market challenges
      • Shift to traditional massage therapies
      • Disadvantages of electric massage equipment
      • Limitations of massage equipment when compared to human massages
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Introduction of portable massage equipment
      • Growing prominence of online shopping
      • Proliferation of technologically advanced massage equipment
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Beurer GmbH
      • Table Beurer GmbH - Overview
      • Table Beurer GmbH - Product / Service
      • Table Beurer GmbH - Key offerings
    • Bodyfriend Inc.
      • Table Bodyfriend Inc. - Overview
      • Table Bodyfriend Inc. - Product / Service
      • Table Bodyfriend Inc. - Key offerings
    • Casada International GmbH
      • Table Casada International GmbH - Overview
      • Table Casada International GmbH - Product / Service
      • Table Casada International GmbH - Key offerings
    • Conair Corp.
      • Table Conair Corp. - Overview
      • Table Conair Corp. - Product / Service
      • Table Conair Corp. - Key offerings
    • Family Inada Co. Ltd.
      • Table Family Inada Co. Ltd. - Overview
      • Table Family Inada Co. Ltd. - Product / Service
      • Table Family Inada Co. Ltd. - Key offerings
    • Fujita Massage Chair
      • Table Fujita Massage Chair - Overview
      • Table Fujita Massage Chair - Product / Service
      • Table Fujita Massage Chair - Key offerings
    • HoMedics LLC
      • Table HoMedics LLC - Overview
      • Table HoMedics LLC - Product / Service
      • Table HoMedics LLC - Key offerings
    • Human Touch LLC
      • Table Human Touch LLC - Overview
      • Table Human Touch LLC - Product / Service
      • Table Human Touch LLC - Key offerings
    • JSB Health and Fitness Pvt. Ltd.
      • Table JSB Health and Fitness Pvt. Ltd. - Overview
      • Table JSB Health and Fitness Pvt. Ltd. - Product / Service
      • Table JSB Health and Fitness Pvt. Ltd. - Key offerings
    • Luraco Technologies
      • Table Luraco Technologies - Overview
      • Table Luraco Technologies - Product / Service
      • Table Luraco Technologies - Key offerings
    • OMRON Corp
      • Table OMRON Corp - Overview
      • Table OMRON Corp - Business segments
      • Table OMRON Corp - Key news
      • Table OMRON Corp - Key offerings
      • Table OMRON Corp - Segment focus
    • OSIM International Pte. Ltd.
      • Table OSIM International Pte. Ltd. - Overview
      • Table OSIM International Pte. Ltd. - Product / Service
      • Table OSIM International Pte. Ltd. - Key offerings
    • Panasonic Holdings Corp.
      • Table Panasonic Holdings Corp. - Overview
      • Table Panasonic Holdings Corp. - Business segments
      • Table Panasonic Holdings Corp. - Key news
      • Table Panasonic Holdings Corp. - Key offerings
      • Table Panasonic Holdings Corp. - Segment focus
    • Prospera Corp.
      • Table Prospera Corp. - Overview
      • Table Prospera Corp. - Product / Service
      • Table Prospera Corp. - Key offerings
    • Wahl Clipper Corp.
      • Table Wahl Clipper Corp. - Overview
      • Table Wahl Clipper Corp. - Product / Service
      • Table Wahl Clipper Corp. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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