Global Marijuana Market 2023-2027

Global Marijuana Market 2023-2027

Technavio has been monitoring the marijuana market and is forecast to grow by $48197.88 mn during 2022-2027, accelerating at a CAGR of 24.86% during the forecast period. Our report on the marijuana market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing legalization of marijuana, the rising number of product launches of marijuana, and the advent of advanced cultivation processes for marijuana.

Technavio's marijuana market is segmented as below:

By Product

  • Medical marijuana
  • Recreational marijuana
By Type
  • Oil
  • tinctures
  • Flower
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growth in the e-commerce industry as one of the prime reasons driving the marijuana market growth during the next few years. Also, the increasing number of awareness campaigns and the growing millennial population in key cannabis markets will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the marijuana market covers the following areas:
  • Marijuana market sizing
  • Marijuana market forecast
  • Marijuana market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marijuana market vendors that include Aurora Cannabis Inc., Bhang Inc., Botanic Lab, Cannabinoid Creations, CBD American Shaman LLC, CV Sciences Inc., Elixinol Wellness Ltd., HEXO Corp., Jazz Pharmaceuticals Plc, Lexaria Bioscience Corp, MM Enterprises USA LLC, Organigram Holdings Inc., Unrivaled Brands Inc., Cannoid LLC, Canopy Growth Corp., Folium Biosciences, Medical Marijuana Inc., Tikun Olam, Tilray Brands Inc., and VIVO Cannabis Inc. Also, the marijuana market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global marijuana market 2017 - 2021
      • Table Historic Market Size – Data Table on Global marijuana market 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Medical marijuana - Market size and forecast 2022-2027
      • Table Chart on Medical marijuana - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Medical marijuana - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Medical marijuana - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Medical marijuana - Year-over-year growth 2022-2027 (%)
    • Recreational marijuana - Market size and forecast 2022- 2027
      • Table Chart on Recreational marijuana - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Recreational marijuana - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Recreational marijuana - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Recreational marijuana - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Oil and tinctures - Market size and forecast 2022-2027
      • Table Chart on Oil and tinctures - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Oil and tinctures - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Oil and tinctures - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Oil and tinctures - Year-over-year growth 2022-2027 (%)
    • Flower - Market size and forecast 2022-2027
      • Table Chart on Flower - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Flower - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Flower - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Flower - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Australia - Market size and forecast 2022-2027
      • Table Chart on Australia - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Australia - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Australia - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Australia - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing legalization of marijuana
      • Rising number of product launches of marijuana
      • Advent of advanced cultivation processes for marijuana
    • Market challenges
      • Side effects associated with inappropriate use of medical marijuana
      • Stringent regulations
      • Naive new vendors and lack of investment in the Cannabis and CBD oil industry
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growth in the e-commerce industry
      • Increasing number of awareness campaigns
      • Growing millennial population in key cannabis markets
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Aurora Cannabis Inc.
      • Table Aurora Cannabis Inc. - Overview
      • Table Aurora Cannabis Inc. - Business segments
      • Table Aurora Cannabis Inc. - Key offerings
      • Table Aurora Cannabis Inc. - Segment focus
    • Bhang Inc.
      • Table Bhang Inc. - Overview
      • Table Bhang Inc. - Product / Service
      • Table Bhang Inc. - Key offerings
    • Cannoid LLC
      • Table Cannoid LLC - Overview
      • Table Cannoid LLC - Product / Service
      • Table Cannoid LLC - Key offerings
    • Canopy Growth Corp.
      • Table Canopy Growth Corp. - Overview
      • Table Canopy Growth Corp. - Business segments
      • Table Canopy Growth Corp. - Key news
      • Table Canopy Growth Corp. - Key offerings
      • Table Canopy Growth Corp. - Segment focus
    • CBD American Shaman LLC
      • Table CBD American Shaman LLC - Overview
      • Table CBD American Shaman LLC - Product / Service
      • Table CBD American Shaman LLC - Key offerings
    • CV Sciences Inc.
      • Table CV Sciences Inc. - Overview
      • Table CV Sciences Inc. - Business segments
      • Table CV Sciences Inc. - Key offerings
      • Table CV Sciences Inc. - Segment focus
    • Elixinol Wellness Ltd.
      • Table Elixinol Wellness Ltd. - Overview
      • Table Elixinol Wellness Ltd. - Business segments
      • Table Elixinol Wellness Ltd. - Key offerings
      • Table Elixinol Wellness Ltd. - Segment focus
    • Jazz Pharmaceuticals Plc
      • Table Jazz Pharmaceuticals Plc - Overview
      • Table Jazz Pharmaceuticals Plc - Product / Service
      • Table Jazz Pharmaceuticals Plc - Key news
      • Table Jazz Pharmaceuticals Plc - Key offerings
    • Lexaria Bioscience Corp
      • Table Lexaria Bioscience Corp - Overview
      • Table Lexaria Bioscience Corp - Business segments
      • Table Lexaria Bioscience Corp - Key offerings
      • Table Lexaria Bioscience Corp - Segment focus
    • Medical Marijuana Inc.
      • Table Medical Marijuana Inc. - Overview
      • Table Medical Marijuana Inc. - Product / Service
      • Table Medical Marijuana Inc. - Key offerings
    • MM Enterprises USA LLC
      • Table MM Enterprises USA LLC - Overview
      • Table MM Enterprises USA LLC - Product / Service
      • Table MM Enterprises USA LLC - Key offerings
    • Organigram Holdings Inc.
      • Table Organigram Holdings Inc. - Overview
      • Table Organigram Holdings Inc. - Product / Service
      • Table Organigram Holdings Inc. - Key offerings
    • Tikun Olam
      • Table Tikun Olam - Overview
      • Table Tikun Olam - Product / Service
      • Table Tikun Olam - Key offerings
    • Tilray Brands Inc.
      • Table Tilray Brands Inc. - Overview
      • Table Tilray Brands Inc. - Business segments
      • Table Tilray Brands Inc. - Key offerings
      • Table Tilray Brands Inc. - Segment focus
    • VIVO Cannabis Inc.
      • Table VIVO Cannabis Inc. - Overview
      • Table VIVO Cannabis Inc. - Business segments
      • Table VIVO Cannabis Inc. - Key offerings
      • Table VIVO Cannabis Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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