Global Luxury Watch Market 2024-2028

Global Luxury Watch Market 2024-2028


The luxury watch market is forecasted to grow by USD 4.03 bn during 2023-2028, accelerating at a CAGR of 2.08% during the forecast period. The report on the luxury watch market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by premiumization through luxury watch design and innovation, the growing influence of luxury watches in older generations, and strong brand positioning by luxury watch brands.

Technavio's luxury watch market is segmented as below:

By End-user
  • Men
  • Women
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • Middle East and Africa
  • South America
This study identifies the growing demand for customized luxury watches as one of the prime reasons driving the luxury watch market growth during the next few years. Also, expansion in online retail of luxury watches and the increasing popularity of vintage watches will lead to sizable demand in the market.

The report on the luxury watch market covers the following areas:
  • Luxury watch market sizing
  • Luxury watch market forecast
  • Luxury watch market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading luxury watch market vendors that include Breitling SA, Burberry Group Plc, Casio Computer Co. Ltd., Chanel Ltd., Citizen Watch Co. Ltd., Compagnie Financiere Richemont SA, Daniel Wellington AB, Dolce and Gabbana SRL, FESTINA LOTUS SA, Fossil Group Inc., Hermes International SA, Kering SA, Le petit fils de L.U. Chopard and Cie SA, LVMH Moet Hennessy Louis Vuitton SE, Movado Group Inc., Patek Philippe SA, Ralph Lauren Corp., Rolex SA, Seiko Holdings Corp., and The Swatch Group Ltd.. Also, the luxury watch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global luxury watch market 2018 - 2022
      • Table Historic Market Size – Data Table on global luxury watch market 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Men - Market size and forecast 2023-2028
      • Table Chart on Men - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Men - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Men - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Men - Year-over-year growth 2023-2028 (%)
    • Women - Market size and forecast 2023-2028
      • Table Chart on Women - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Women - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Women - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Women - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Premiumization through luxury watch design and innovation
      • Growing influence of luxury watches in older generations
      • Strong brand positioning by luxury watch brands
    • Market challenges
      • Increased availability of counterfeit products for luxury watches
      • Preference for digital technology and sustainability among younger generations
      • High cost associated with luxury watches
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing demand for customized luxury watches
      • Expansion in online retail of luxury watches
      • Increasing popularity of vintage watches
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Breitling SA
      • Table Breitling SA - Overview
      • Table Breitling SA - Product / Service
      • Table Breitling SA - Key offerings
    • Burberry Group Plc
      • Table Burberry Group Plc - Overview
      • Table Burberry Group Plc - Business segments
      • Table Burberry Group Plc - Key offerings
      • Table Burberry Group Plc - Segment focus
    • Casio Computer Co. Ltd.
      • Table Casio Computer Co. Ltd. - Overview
      • Table Casio Computer Co. Ltd. - Business segments
      • Table Casio Computer Co. Ltd. - Key offerings
      • Table Casio Computer Co. Ltd. - Segment focus
    • Chanel Ltd.
      • Table Chanel Ltd. - Overview
      • Table Chanel Ltd. - Product / Service
      • Table Chanel Ltd. - Key offerings
    • Citizen Watch Co. Ltd.
      • Table Citizen Watch Co. Ltd. - Overview
      • Table Citizen Watch Co. Ltd. - Business segments
      • Table Citizen Watch Co. Ltd. - Key offerings
      • Table Citizen Watch Co. Ltd. - Segment focus
    • Compagnie Financiere Richemont SA
      • Table Compagnie Financiere Richemont SA - Overview
      • Table Compagnie Financiere Richemont SA - Business segments
      • Table Compagnie Financiere Richemont SA - Key offerings
      • Table Compagnie Financiere Richemont SA - Segment focus
    • Daniel Wellington AB
      • Table Daniel Wellington AB - Overview
      • Table Daniel Wellington AB - Product / Service
      • Table Daniel Wellington AB - Key offerings
    • Fossil Group Inc.
      • Table Fossil Group Inc. - Overview
      • Table Fossil Group Inc. - Business segments
      • Table Fossil Group Inc. - Key news
      • Table Fossil Group Inc. - Key offerings
      • Table Fossil Group Inc. - Segment focus
    • Le petit fils de L.U. Chopard and Cie SA
      • Table Le petit fils de L.U. Chopard and Cie SA - Overview
      • Table Le petit fils de L.U. Chopard and Cie SA - Product / Service
      • Table Le petit fils de L.U. Chopard and Cie SA - Key offerings
    • LVMH Moet Hennessy Louis Vuitton SE
      • Table LVMH Moet Hennessy Louis Vuitton SE - Overview
      • Table LVMH Moet Hennessy Louis Vuitton SE - Business segments
      • Table LVMH Moet Hennessy Louis Vuitton SE - Key offerings
      • Table LVMH Moet Hennessy Louis Vuitton SE - Segment focus
    • Movado Group Inc.
      • Table Movado Group Inc. - Overview
      • Table Movado Group Inc. - Business segments
      • Table Movado Group Inc. - Key offerings
      • Table Movado Group Inc. - Segment focus
    • Ralph Lauren Corp.
      • Table Ralph Lauren Corp. - Overview
      • Table Ralph Lauren Corp. - Business segments
      • Table Ralph Lauren Corp. - Key news
      • Table Ralph Lauren Corp. - Key offerings
      • Table Ralph Lauren Corp. - Segment focus
    • Rolex SA
      • Table Rolex SA - Overview
      • Table Rolex SA - Product / Service
      • Table Rolex SA - Key offerings
    • Seiko Holdings Corp.
      • Table Seiko Holdings Corp. - Overview
      • Table Seiko Holdings Corp. - Business segments
      • Table Seiko Holdings Corp. - Key offerings
      • Table Seiko Holdings Corp. - Segment focus
    • The Swatch Group Ltd.
      • Table The Swatch Group Ltd. - Overview
      • Table The Swatch Group Ltd. - Business segments
      • Table The Swatch Group Ltd. - Key news
      • Table The Swatch Group Ltd. - Key offerings
      • Table The Swatch Group Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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