Global Loyalty Management Market 2024-2028

Global Loyalty Management Market 2024-2028


The loyalty management market is forecasted to grow by USD 4103.4 mn during 2023-2028, accelerating at a CAGR of 13.63% during the forecast period. The report on the loyalty management market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing customer preference for personalized solutions, rising demand in emerging economies, and rise in adoption of cloud based loyalty management software offerings.

Technavio's loyalty management market is segmented as below:

By Deployment
  • Cloud-based
  • On-premises
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing application of artificial intelligence for innovative solutions as one of the prime reasons driving the loyalty management market growth during the next few years. Also, growing number of collaborations and acquisitions and increasing adoption of loyalty management software across various industry verticals will lead to sizable demand in the market.

The report on the loyalty management market covers the following areas:
  • Loyalty management market sizing
  • Loyalty management market forecast
  • Loyalty management market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading loyalty management market vendors that include Aimia Inc, Apex Loyalty, Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, LoyaltyLion Ltd, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., and The Lacek Group. Also, the loyalty management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Loyalty Management Market 2018 - 2022
Historic Market Size - Data Table on Global Loyalty Management Market 2018 - 2022 ($ million)
4.2 Deployment segment analysis 2018 - 2022
Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Deployment
6.1 Market segments
Chart on Deployment - Market share 2023-2028 (%)
Data Table on Deployment - Market share 2023-2028 (%)
6.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
6.3 Cloud-based - Market size and forecast 2023-2028
Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
6.4 On-premises - Market size and forecast 2023-2028
Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Chart on On-premises - Year-over-year growth 2023-2028 (%)
Data Table on On-premises - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.10 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.11 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Aimia Inc
Aimia Inc - Overview
Aimia Inc - Product / Service
Aimia Inc - Key offerings
11.4 Bond Brand Loyalty
Bond Brand Loyalty - Overview
Bond Brand Loyalty - Product / Service
Bond Brand Loyalty - Key offerings
11.5 Brierley and Partners Inc.
Brierley and Partners Inc. - Overview
Brierley and Partners Inc. - Product / Service
Brierley and Partners Inc. - Key offerings
11.6 Comarch SA
Comarch SA - Overview
Comarch SA - Product / Service
Comarch SA - Key news
Comarch SA - Key offerings
11.7 Epsilon Data Management LLC
Epsilon Data Management LLC - Overview
Epsilon Data Management LLC - Product / Service
Epsilon Data Management LLC - Key offerings
11.8 Five Stars Loyalty Inc.
Five Stars Loyalty Inc. - Overview
Five Stars Loyalty Inc. - Product / Service
Five Stars Loyalty Inc. - Key offerings
11.9 ICF International Inc.
ICF International Inc. - Overview
ICF International Inc. - Product / Service
ICF International Inc. - Key offerings
11.10 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
11.11 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
11.12 The Lacek Group
The Lacek Group - Overview
The Lacek Group - Product / Service
The Lacek Group - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Loyalty Management Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Deployment - Market share 2023-2028 (%)
Exhibits31: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Deployment
Exhibits33: Data Table on Comparison by Deployment
Exhibits34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Deployment ($ million)
Exhibits43: Data Table on Market opportunity by Deployment ($ million)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ million)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: Aimia Inc - Overview
Exhibits98: Aimia Inc - Product / Service
Exhibits99: Aimia Inc - Key offerings
Exhibits100: Bond Brand Loyalty - Overview
Exhibits101: Bond Brand Loyalty - Product / Service
Exhibits102: Bond Brand Loyalty - Key offerings
Exhibits103: Brierley and Partners Inc. - Overview
Exhibits104: Brierley and Partners Inc. - Product / Service
Exhibits105: Brierley and Partners Inc. - Key offerings
Exhibits106: Comarch SA - Overview
Exhibits107: Comarch SA - Product / Service
Exhibits108: Comarch SA - Key news
Exhibits109: Comarch SA - Key offerings
Exhibits110: Epsilon Data Management LLC - Overview
Exhibits111: Epsilon Data Management LLC - Product / Service
Exhibits112: Epsilon Data Management LLC - Key offerings
Exhibits113: Five Stars Loyalty Inc. - Overview
Exhibits114: Five Stars Loyalty Inc. - Product / Service
Exhibits115: Five Stars Loyalty Inc. - Key offerings
Exhibits116: ICF International Inc. - Overview
Exhibits117: ICF International Inc. - Product / Service
Exhibits118: ICF International Inc. - Key offerings
Exhibits119: Oracle Corp. - Overview
Exhibits120: Oracle Corp. - Business segments
Exhibits121: Oracle Corp. - Key news
Exhibits122: Oracle Corp. - Key offerings
Exhibits123: Oracle Corp. - Segment focus
Exhibits124: SAP SE - Overview
Exhibits125: SAP SE - Business segments
Exhibits126: SAP SE - Key news
Exhibits127: SAP SE - Key offerings
Exhibits128: SAP SE - Segment focus
Exhibits129: The Lacek Group - Overview
Exhibits130: The Lacek Group - Product / Service
Exhibits131: The Lacek Group - Key offerings
Exhibits132: Inclusions checklist
Exhibits133: Exclusions checklist
Exhibits134: Currency conversion rates for US$
Exhibits135: Research methodology
Exhibits136: Information sources
Exhibits137: Data validation
Exhibits138: Validation techniques employed for market sizing
Exhibits139: Data synthesis
Exhibits140: 360 degree market analysis
Exhibits141: List of abbreviations

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