Global Loyalty Management Market 2024-2028
The loyalty management market is forecasted to grow by USD 4103.4 mn during 2023-2028, accelerating at a CAGR of 13.63% during the forecast period. The report on the loyalty management market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing customer preference for personalized solutions, rising demand in emerging economies, and rise in adoption of cloud based loyalty management software offerings.
Technavio's loyalty management market is segmented as below:
By Deployment
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the growing application of artificial intelligence for innovative solutions as one of the prime reasons driving the loyalty management market growth during the next few years. Also, growing number of collaborations and acquisitions and increasing adoption of loyalty management software across various industry verticals will lead to sizable demand in the market.
The report on the loyalty management market covers the following areas:
- Loyalty management market sizing
- Loyalty management market forecast
- Loyalty management market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading loyalty management market vendors that include Aimia Inc, Apex Loyalty, Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, LoyaltyLion Ltd, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., and The Lacek Group. Also, the loyalty management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.