Global Location Analytics Tools Market 2024-2028

Global Location Analytics Tools Market 2024-2028


The location analytics tools market is forecasted to grow by USD 17.79 bn during 2023-2028, accelerating at a CAGR of 16.93% during the forecast period. The report on the location analytics tools market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in awareness of location-enabled services, increasing use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships.

Technavio's location analytics tools market is segmented as below:

By End-user
  • Transportation
  • Retail
  • BFSI
  • Media and entertainment
  • Telecom and others
By Type
  • Outdoor location
  • Indoor location
By Geography
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the AI-based location analytics as one of the prime reasons driving the location analytics tools market growth during the next few years. Also, rise in IoT and need for real-time location analytics and growing popularity of location-based gaming will lead to sizable demand in the market.

The report on the location analytics tools market covers the following areas:
  • Location analytics tools market sizing
  • Location analytics tools market forecast
  • Location analytics tools market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools market vendors that include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion. Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global location analytics tools market 2018 - 2022
      • Table Historic Market Size – Data Table on global location analytics tools market 2018 - 2022 ($ million)
    • End-User Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-User Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Transportation - Market size and forecast 2023-2028
      • Table Chart on Transportation - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Transportation - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Transportation - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Transportation - Year-over-year growth 2023-2028 (%)
    • Retail - Market size and forecast 2023-2028
      • Table Chart on Retail - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Retail - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Retail - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • BFSI - Market size and forecast 2023-2028
      • Table Chart on BFSI - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on BFSI - Market size and forecast 2023-2028 ($ million)
      • Table Chart on BFSI - Year-over-year growth 2023-2028 (%)
      • Table Data Table on BFSI - Year-over-year growth 2023-2028 (%)
    • Media and entertainment - Market size and forecast 2023-2028
      • Table Chart on Media and entertainment - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
    • Telecom and others - Market size and forecast 2023- 2028
      • Table Chart on Telecom and others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Telecom and others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Telecom and others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Telecom and others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Outdoor location - Market size and forecast 2023-2028
      • Table Chart on Outdoor location - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Outdoor location - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Outdoor location - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Outdoor location - Year-over-year growth 2023-2028 (%)
    • Indoor location - Market size and forecast 2023-2028
      • Table Chart on Indoor location - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Indoor location - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Indoor location - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Indoor location - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rise in awareness of location-enabled services
      • Increasing use of location analytics in geo-targeted promotion
      • Increasing number of acquisitions and partnerships
    • Market challenges
      • Stringent government regulations for collecting location-based data
      • Availability of open-source platforms
      • Issues with data management and privacy
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • AI-based location analytics
      • Rise in IoT and need for real-time location analytics
      • Growing popularity of location-based gaming
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Alteryx Inc.
      • Table Alteryx Inc. - Overview
      • Table Alteryx Inc. - Product / Service
      • Table Alteryx Inc. - Key news
      • Table Alteryx Inc. - Key offerings
    • CartoDB Inc.
      • Table CartoDB Inc. - Overview
      • Table CartoDB Inc. - Product / Service
      • Table CartoDB Inc. - Key offerings
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Key news
      • Table Cisco Systems Inc. - Key offerings
      • Table Cisco Systems Inc. - Segment focus
    • Esri Global Inc.
      • Table Esri Global Inc. - Overview
      • Table Esri Global Inc. - Product / Service
      • Table Esri Global Inc. - Key offerings
    • Foursquare Labs Inc.
      • Table Foursquare Labs Inc. - Overview
      • Table Foursquare Labs Inc. - Product / Service
      • Table Foursquare Labs Inc. - Key offerings
    • Gravy Analytics Inc.
      • Table Gravy Analytics Inc. - Overview
      • Table Gravy Analytics Inc. - Product / Service
      • Table Gravy Analytics Inc. - Key offerings
    • InMarket Media LLC
      • Table InMarket Media LLC - Overview
      • Table InMarket Media LLC - Product / Service
      • Table InMarket Media LLC - Key offerings
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Oracle Corp.
      • Table Oracle Corp. - Overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Key news
      • Table Oracle Corp. - Key offerings
      • Table Oracle Corp. - Segment focus
    • Pitney Bowes Inc.
      • Table Pitney Bowes Inc. - Overview
      • Table Pitney Bowes Inc. - Business segments
      • Table Pitney Bowes Inc. - Key offerings
      • Table Pitney Bowes Inc. - Segment focus
    • Precisely
      • Table Precisely - Overview
      • Table Precisely - Product / Service
      • Table Precisely - Key news
      • Table Precisely - Key offerings
    • Salesforce Inc.
      • Table Salesforce Inc. - Overview
      • Table Salesforce Inc. - Product / Service
      • Table Salesforce Inc. - Key news
      • Table Salesforce Inc. - Key offerings
    • SAS Institute Inc.
      • Table SAS Institute Inc. - Overview
      • Table SAS Institute Inc. - Product / Service
      • Table SAS Institute Inc. - Key news
      • Table SAS Institute Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings