Global Location Analytics Tools Market 2024-2028
The location analytics tools market is forecasted to grow by USD 17.79 bn during 2023-2028, accelerating at a CAGR of 16.93% during the forecast period. The report on the location analytics tools market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in awareness of location-enabled services, increasing use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships.
Technavio's location analytics tools market is segmented as below:
By End-user
- Transportation
- Retail
- BFSI
- Media and entertainment
- Telecom and others
By Type
- Outdoor location
- Indoor location
By Geography
- North America
- Europe
- APAC
- Middle East and Africa
- South America
This study identifies the AI-based location analytics as one of the prime reasons driving the location analytics tools market growth during the next few years. Also, rise in IoT and need for real-time location analytics and growing popularity of location-based gaming will lead to sizable demand in the market.
The report on the location analytics tools market covers the following areas:
- Location analytics tools market sizing
- Location analytics tools market forecast
- Location analytics tools market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools market vendors that include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion. Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.