Global Kombucha Market 2024-2028

Global Kombucha Market 2024-2028


The kombucha market is forecasted to grow by USD 8361.5 mn during 2023-2028, accelerating at a CAGR of 27.48% during the forecast period. The report on the kombucha market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by health benefits of kombucha, increased energy and stronger immune system, and availability of kombucha in different forms.

Technavio's kombucha market is segmented as below:

By Type
  • Organic
  • Non-organic
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the packaging innovations and increasing marketing initiatives as one of the prime reasons driving the kombucha market growth during the next few years. Also, expansion of organized retailing and growing preference for online shopping will lead to sizable demand in the market.

The report on the kombucha market covers the following areas:
  • Kombucha market sizing
  • Kombucha market forecast
  • Kombucha market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading kombucha market vendors that include Asheville Kombucha Mamas LLC, Brew Dr. Kombucha, GTs Living Foods, Health Ade LLC, Holy Kombucha Inc., Humm Kombucha LLC, K95 Foods Pvt Ltd., Kosmic Kombucha, LIVE Soda LLC, Margaret River Kombucha Co. Pty Ltd., NessAlla Kombucha, PepsiCo Inc., Rauch Fruchtsafte GmbH and Co OG, Remedy Drinks Pty Ltd, Rowdy Mermaid Kombucha, Slades Beverages, SOMA Kombucha, Suja Life LLC, The Coca Cola Co., and The Hain Celestial Group Inc.. Also, the kombucha market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Kombucha Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Kombucha Market 2018 - 2022 ($ million)
    • Type segment analysis 2018 - 2022
    • Distribution Channel segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Organic - Market size and forecast 2023-2028
      • Table Data Table on Organic - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Organic - Year-over-year growth 2023-2028 (%)
    • Non-organic - Market size and forecast 2023-2028
      • Table Data Table on Non-organic - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-organic - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Health benefits of kombucha
      • Increased energy and stronger immune system
      • Availability of kombucha in different forms
    • Market challenges
      • Availability of counterfeit kombucha drinks
      • Availability of substitute beverages
      • Lack of product standardization guidelines
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Packaging innovations and increasing marketing initiatives
      • Expansion of organized retailing
      • Growing preference for online shopping
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Asheville Kombucha Mamas LLC
    • Brew Dr. Kombucha
    • GTs Living Foods
    • Health Ade LLC
    • Holy Kombucha Inc.
    • Humm Kombucha LLC
    • Kosmic Kombucha
    • LIVE Soda LLC
    • Margaret River Kombucha Co. Pty Ltd.
    • NessAlla Kombucha
    • PepsiCo Inc.
    • Rowdy Mermaid Kombucha
    • SOMA Kombucha
    • Suja Life LLC
    • The Hain Celestial Group Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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