Global Influencer Marketing Platform Market 2024-2028
The influencer marketing platform market is forecasted to grow by USD 52.23 bn during 2023-2028, accelerating at a CAGR of 32.07% during the forecast period. The report on the influencer marketing platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing partnerships and mergers and acquisitions among vendors, raising demand for effective marketing strategies, and provides a huge list of influencers with their statistics.
Technavio's influencer marketing platform market is segmented as below:
By End-user
- Large enterprise
- Small and medium enterprise
By Application
- Fashion and lifestyle
- Food and entertainment
- Travel and holiday
- Sports and fitness
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
This study identifies the influencer marketing platforms gain customer trust and create the brand image as one of the prime reasons driving the influencer marketing platform market growth during the next few years. Also, increasing interest in video-based content among the potential target audience and increasing use of AI with influencer marketing platforms will lead to sizable demand in the market.
The report on the influencer marketing platform market covers the following areas:
- Influencer marketing platform market sizing
- Influencer marketing platform market forecast
- Influencer marketing platform market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading influencer marketing platform market vendors that include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.. Also, the influencer marketing platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.