Global Household Wipes Market 2024-2028

Global Household Wipes Market 2024-2028


The household wipes market is forecasted to grow by USD 1176.2 mn during 2023-2028, accelerating at a CAGR of 6.36% during the forecast period. The report on the household wipes market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by favorable features of household wipes, increase in demand for disinfecting wipes, and increasing research and development investments by vendors.

Technavio's household wipes market is segmented as below:
  • By Distribution Channel
  • Offline
  • Online
  • By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increased preference for scented wipes as one of the prime reasons driving the household wipes market growth during the next few years. Also, access to online distribution and steadily growing online sales and omnichannel retailing will lead to sizable demand in the market.

The report on the household wipes market covers the following areas:
  • Household wipes market sizing
  • Household wipes market forecast
  • Household wipes market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading household wipes market vendors that include 3M Co., Albaad Deutschland GmbH, American Hygienics Corp., Amway Corp., Colgate Palmolive Co., Daio Paper Corp., Diamond Wipes International Inc., DR. Fischer Ltd., Essity AB, GLR Impex Pvt. Ltd., Kao Corp., Kimberly Clark Corp., Nice Pak Products Inc., Reckitt Benckiser Group Plc, Rockline Industries, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Weiman Products LLC. Also, the household wipes market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Household Wipes Market 2018 - 2022
Historic Market Size - Data Table on Global Household Wipes Market 2018 - 2022 ($ million)
4.2 Distribution Channel segment analysis 2018 - 2022
Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
6.1 Market segments
Chart on Distribution Channel - Market share 2023-2028 (%)
Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ million)
Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ million)
Data Table on Online - Market size and forecast 2023-2028 ($ million)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.5 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.10 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.11 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.12 France - Market size and forecast 2023-2028
Chart on France - Market size and forecast 2023-2028 ($ million)
Data Table on France - Market size and forecast 2023-2028 ($ million)
Chart on France - Year-over-year growth 2023-2028 (%)
Data Table on France - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
3M Co.
3M Co. - Overview
3M Co. - Business segments
3M Co. - Key news
3M Co. - Key offerings
3M Co. - Segment focus
11.4 Amway Corp.
Amway Corp. - Overview
Amway Corp. - Product / Service
Amway Corp. - Key news
Amway Corp. - Key offerings
11.5 Colgate Palmolive Co.
Colgate Palmolive Co. - Overview
Colgate Palmolive Co. - Business segments
Colgate Palmolive Co. - Key news
Colgate Palmolive Co. - Key offerings
Colgate Palmolive Co. - Segment focus
11.6 Essity AB
Essity AB - Overview
Essity AB - Business segments
Essity AB - Key offerings
Essity AB - Segment focus
11.7 Kimberly Clark Corp.
Kimberly Clark Corp. - Overview
Kimberly Clark Corp. - Business segments
Kimberly Clark Corp. - Key news
Kimberly Clark Corp. - Key offerings
Kimberly Clark Corp. - Segment focus
11.8 Nice Pak Products Inc.
Nice Pak Products Inc. - Overview
Nice Pak Products Inc. - Product / Service
Nice Pak Products Inc. - Key offerings
11.9 Reckitt Benckiser Group Plc
Reckitt Benckiser Group Plc - Overview
Reckitt Benckiser Group Plc - Business segments
Reckitt Benckiser Group Plc - Key news
Reckitt Benckiser Group Plc - Key offerings
Reckitt Benckiser Group Plc - Segment focus
11.10 S.C. Johnson and Son Inc.
S.C. Johnson and Son Inc. - Overview
S.C. Johnson and Son Inc. - Product / Service
S.C. Johnson and Son Inc. - Key offerings
11.11 The Clorox Co.
The Clorox Co. - Overview
The Clorox Co. - Business segments
The Clorox Co. - Key news
The Clorox Co. - Key offerings
The Clorox Co. - Segment focus
11.12 Unilever PLC
Unilever PLC - Overview
Unilever PLC - Business segments
Unilever PLC - Key news
Unilever PLC - Key offerings
Unilever PLC - Segment focus
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Household Wipes Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Distribution Channel
Exhibits33: Data Table on Comparison by Distribution Channel
Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Distribution Channel ($ million)
Exhibits43: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on France - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on France - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ million)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: 3M Co. - Overview
Exhibits98: 3M Co. - Business segments
Exhibits99: 3M Co. - Key news
Exhibits100: 3M Co. - Key offerings
Exhibits101: 3M Co. - Segment focus
Exhibits102: Amway Corp. - Overview
Exhibits103: Amway Corp. - Product / Service
Exhibits104: Amway Corp. - Key news
Exhibits105: Amway Corp. - Key offerings
Exhibits106: Colgate Palmolive Co. - Overview
Exhibits107: Colgate Palmolive Co. - Business segments
Exhibits108: Colgate Palmolive Co. - Key news
Exhibits109: Colgate Palmolive Co. - Key offerings
Exhibits110: Colgate Palmolive Co. - Segment focus
Exhibits111: Essity AB - Overview
Exhibits112: Essity AB - Business segments
Exhibits113: Essity AB - Key offerings
Exhibits114: Essity AB - Segment focus
Exhibits115: Kimberly Clark Corp. - Overview
Exhibits116: Kimberly Clark Corp. - Business segments
Exhibits117: Kimberly Clark Corp. - Key news
Exhibits118: Kimberly Clark Corp. - Key offerings
Exhibits119: Kimberly Clark Corp. - Segment focus
Exhibits120: Nice Pak Products Inc. - Overview
Exhibits121: Nice Pak Products Inc. - Product / Service
Exhibits122: Nice Pak Products Inc. - Key offerings
Exhibits123: Reckitt Benckiser Group Plc - Overview
Exhibits124: Reckitt Benckiser Group Plc - Business segments
Exhibits125: Reckitt Benckiser Group Plc - Key news
Exhibits126: Reckitt Benckiser Group Plc - Key offerings
Exhibits127: Reckitt Benckiser Group Plc - Segment focus
Exhibits128: S.C. Johnson and Son Inc. - Overview
Exhibits129: S.C. Johnson and Son Inc. - Product / Service
Exhibits130: S.C. Johnson and Son Inc. - Key offerings
Exhibits131: The Clorox Co. - Overview
Exhibits132: The Clorox Co. - Business segments
Exhibits133: The Clorox Co. - Key news
Exhibits134: The Clorox Co. - Key offerings
Exhibits135: The Clorox Co. - Segment focus
Exhibits136: Unilever PLC - Overview
Exhibits137: Unilever PLC - Business segments
Exhibits138: Unilever PLC - Key news
Exhibits139: Unilever PLC - Key offerings
Exhibits140: Unilever PLC - Segment focus
Exhibits141: Inclusions checklist
Exhibits142: Exclusions checklist
Exhibits143: Currency conversion rates for US$
Exhibits144: Research methodology
Exhibits145: Information sources
Exhibits146: Data validation
Exhibits147: Validation techniques employed for market sizing
Exhibits148: Data synthesis
Exhibits149: 360 degree market analysis
Exhibits150: List of abbreviations

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