Global Household Cleaning Products Market 2024-2028

Household Cleaning Products Market 2024-2028


The household cleaning products market is forecasted to grow by USD 16.60 bn during 2023-2028, accelerating at a CAGR of 4.87% during the forecast period. The report on the household cleaning products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and portfolio extension, growing online sales of household cleaning products and aggressive marketing, and growing housing markets and increasing disposable income.

Technavio's household cleaning products market is segmented as below:

By Product
  • Surface cleaners
  • Dishwashing products
  • Toilet cleaners
  • Other cleaning agents
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the growing demand for premium products as one of the prime reasons driving the household cleaning products market growth during the next few years. Also, emergence of eco-friendly and sustainable products in household cleaning and rise in packaging innovation in the household cleaning products will lead to sizable demand in the market.

The report on the household cleaning products market covers the following areas:
  • Household cleaning products market sizing
  • Household cleaning products market forecast
  • Household cleaning products market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading household cleaning products market vendors that include 3M Co., Bombril SA, Church and Dwight Co. Inc., Dropps, Earth Friendly Products, Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Kimberly Clark Corp., McBride Plc, Reckitt Benckiser Group Plc, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Goodmaid Sdn. Bhd., Star Brands Ltd, The Clorox Co., The Procter and Gamble Co., Unilever PLC, Wipro Ltd., and Zep Inc.. Also, the household cleaning products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global household cleaning products market 2018 - 2022
      • Table Historic Market Size - Data Table on global household cleaning products market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size - Product Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Surface cleaners - Market size and forecast 2023-2028
      • Table Chart on Surface cleaners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Surface cleaners - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Surface cleaners - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Surface cleaners - Year-over-year growth 2023-2028 (%)
    • Dishwashing products - Market size and forecast 2023- 2028
      • Table Chart on Dishwashing products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Dishwashing products - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Dishwashing products - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Dishwashing products - Year-over-year growth 2023-2028 (%)
    • Toilet cleaners - Market size and forecast 2023-2028
      • Table Chart on Toilet cleaners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Toilet cleaners - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Toilet cleaners - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Toilet cleaners - Year-over-year growth 2023-2028 (%)
    • Other cleaning agents - Market size and forecast 2023- 2028
      • Table Chart on Other cleaning agents - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Other cleaning agents - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Other cleaning agents - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Other cleaning agents - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Product innovation and portfolio extension
      • Growing online sales of household cleaning products and aggressive marketing
      • Growing housing markets and increasing disposable income
    • Market challenges
      • Balancing production cost, price, and quality of products
      • Environmental, safety, and quality concerns
      • Criticality of inventory management and product sourcing
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing demand for premium products
      • Emergence of eco-friendly and sustainable products in household cleaning
      • Rise in packaging innovation in the household cleaning products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Bombril SA
      • Table Bombril SA - Overview
      • Table Bombril SA - Product / Service
      • Table Bombril SA - Key offerings
    • Church and Dwight Co. Inc.
      • Table Church and Dwight Co. Inc. - Overview
      • Table Church and Dwight Co. Inc. - Business segments
      • Table Church and Dwight Co. Inc. - Key offerings
      • Table Church and Dwight Co. Inc. - Segment focus
    • Dropps
      • Table Dropps - Overview
      • Table Dropps - Product / Service
      • Table Dropps - Key offerings
    • Godrej Consumer Products Ltd.
      • Table Godrej Consumer Products Ltd. - Overview
      • Table Godrej Consumer Products Ltd. - Business segments
      • Table Godrej Consumer Products Ltd. - Key news
      • Table Godrej Consumer Products Ltd. - Key offerings
      • Table Godrej Consumer Products Ltd. - Segment focus
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Kao Corp.
      • Table Kao Corp. - Overview
      • Table Kao Corp. - Business segments
      • Table Kao Corp. - Key offerings
      • Table Kao Corp. - Segment focus
    • Kimberly Clark Corp.
      • Table Kimberly Clark Corp. - Overview
      • Table Kimberly Clark Corp. - Business segments
      • Table Kimberly Clark Corp. - Key news
      • Table Kimberly Clark Corp. - Key offerings
      • Table Kimberly Clark Corp. - Segment focus
    • McBride Plc
      • Table McBride Plc - Overview
      • Table McBride Plc - Business segments
      • Table McBride Plc - Key offerings
      • Table McBride Plc - Segment focus
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc - Overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Key offerings
      • Table Reckitt Benckiser Group Plc - Segment focus
    • RSPL Ltd.
      • Table RSPL Ltd. - Overview
      • Table RSPL Ltd. - Product / Service
      • Table RSPL Ltd. - Key offerings
    • S.C. Johnson and Son Inc.
      • Table S.C. Johnson and Son Inc. - Overview
      • Table S.C. Johnson and Son Inc. - Product / Service
      • Table S.C. Johnson and Son Inc. - Key offerings
    • Saraya Goodmaid Sdn. Bhd.
      • Table Saraya Goodmaid Sdn. Bhd. - Overview
      • Table Saraya Goodmaid Sdn. Bhd. - Product / Service
      • Table Saraya Goodmaid Sdn. Bhd. - Key offerings
    • The Clorox Co.
      • Table The Clorox Co. - Overview
      • Table The Clorox Co. - Business segments
      • Table The Clorox Co. - Key offerings
      • Table The Clorox Co. - Segment focus
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Zep Inc.
      • Table Zep Inc. - Overview
      • Table Zep Inc. - Product / Service
      • Table Zep Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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