Global Horse and Sports Betting Market 2025-2029

Horse And Sports Betting Market 2025-2029

The horse and sports betting market is forecasted to grow by USD 252 mn during 2024-2029, accelerating at a CAGR of 11.4% during the forecast period. The report on the horse and sports betting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing digital connectivity, legalization of horse and sports betting, and increasing disposable incomes.

Technavio's horse and sports betting market is segmented as below:

By Platform

  • Offline betting
  • Online betting
By Type
  • Fixed odds wagering
  • Exchange betting
  • Live betting
  • esports betting
  • Others
By Geographical Landscape
  • Europe
  • APAC
  • North America
  • South America
  • Middle East and Africa
This study identifies the increasing adoption of ai and machine learning as one of the prime reasons driving the horse and sports betting market growth during the next few years. Also, growing focus on market consolidation and growing popularity of esports will lead to sizable demand in the market.

The report on the horse and sports betting market covers the following areas:
  • Horse And Sports Betting Market sizing
  • Horse And Sports Betting Market forecast
  • Horse And Sports Betting Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading horse and sports betting market vendors that include 888 Holdings Plc, Abudantia BV, Bet365 Group Ltd., BetOnline, Betsson AB, Caesars Entertainment Inc., Chancier BV, Churchill Downs Inc., DraftKings Inc., Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, MGM Resorts International, Parimatch, PENN Entertainment Inc., Sportech Plc, SportsBetting.ag, The Betway Group, The Hong Kong Jockey Club, and Webis Holdings Plc. Also, the horse and sports betting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Horse And Sports Betting Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Horse And Sports Betting Market 2019 - 2023 ($ million)
    • Platform segment analysis 2019 - 2023
    • Type segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • AI Impact on Global Horse and Sports Betting Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Platform
    • Market segments
      • Table Data Table on Platform - Market share 2024-2029 (%)
    • Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Offline betting - Market size and forecast 2024-2029
      • Table Data Table on Offline betting - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Offline betting - Year-over-year growth 2024-2029 (%)
    • Online betting - Market size and forecast 2024-2029
      • Table Data Table on Online betting - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Online betting - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Platform
      • Table Data Table on Market opportunity by Platform ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Fixed odds wagering - Market size and forecast 2024-2029
      • Table Data Table on Fixed odds wagering - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Fixed odds wagering - Year-over-year growth 2024-2029 (%)
    • Exchange betting - Market size and forecast 2024-2029
      • Table Data Table on Exchange betting - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Exchange betting - Year-over-year growth 2024-2029 (%)
    • Live betting - Market size and forecast 2024-2029
      • Table Data Table on Live betting - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Live betting - Year-over-year growth 2024-2029 (%)
    • esports betting - Market size and forecast 2024-2029
      • Table Data Table on esports betting - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on esports betting - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • Brazil - Market size and forecast 2024-2029
      • Table Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Brazil - Year-over-year growth 2024-2029 (%)
    • Saudi Arabia - Market size and forecast 2024-2029
      • Table Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing digital connectivity
      • Legalization of horse and sports betting
      • Increasing disposable incomes
    • Market challenges
      • Stringent government regulations
      • Illegal practices associated with sports betting
      • Negative socioeconomic impact
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increasing adoption of AI and machine learning
      • Growing focus on market consolidation
      • Growing popularity of eSports
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • 888 Holdings Plc
    • Bet365 Group Ltd.
    • BetOnline
    • Betsson AB
    • Caesars Entertainment Inc.
    • Churchill Downs Inc.
    • DraftKings Inc.
    • Entain Plc
    • Flutter Entertainment Plc
    • Kindred Group Plc
    • MGM Resorts International
    • PENN Entertainment Inc.
    • Sportech Plc
    • The Betway Group
    • The Hong Kong Jockey Club
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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