Global Out of Home Advertising Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	167 Pages	TechNavio	January, 2023	INF17637461

Best Price Guarantee
Price	from $2,500
Length	167 Pages
Publisher	TechNavio
Published Date	January, 2023
SKU	INF17637461

Global Out Of Home Advertising Market 2023-2027

Technavio has been monitoring the out of home advertising market and is forecast to grow by $11016.26 mn during 2022-2027, accelerating at a CAGR of 4.95% during the forecast period. Our report on the out of home advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of light-emitting diode (LED) mobile billboards, growing advertisements through vehicle wrapping, and increased benefits of outdoor advertisements over traditional advertisements.

Technavio's out of home advertising market is segmented as below:

By Platform

Physical outdoor advertising
Digital outdoor advertising

By Type

Billboards
Shelters
Transit displays
Street furniture

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the use of analytics to increase advertisements effectiveness as one of the prime reasons driving the out of home advertising market growth during the next few years. Also, the advent of ai AI OOH advertising and integration of outdoor advertisements with mobile phones will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the out of home advertising market covers the following areas:

Out of home advertising market sizing
Out of home advertising market forecast
Out of home advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading out of home advertising market vendors that include Adams Outdoor Advertising, APG SGA Allgemeine Plakatgesellschaft AG, Asiaray Media Group, Burkhart Advertising Inc., Captivate LLC, CATCHA GROUP, Clear Channel Outdoor Holdings Inc., CP Media Ltd., Daktronics Inc., Drury Displays Inc., Euro Media Group SA, Fairway Outdoor LLC, Global Media and Entertainment Ltd., IZON Global Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Primedia Pty Ltd., and Stroer SE and Co. KGaA. Also, the out of home advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary - Chart on Market Overview
  - Table Executive Summary - Data Table on Market Overview
  - Table Executive Summary - Chart on Global Market Characteristics
  - Table Executive Summary - Chart on Market by Geography
  - Table Executive Summary - Chart on Market Segmentation by Platform
  - Table Executive Summary - Chart on Market Segmentation by Type
  - Table Executive Summary - Chart on Incremental Growth
  - Table Executive Summary - Data Table on Incremental Growth
  - Table Executive Summary - Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2022
- Market outlook: Forecast for 2022-2027
  - Table Chart on Global - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
  - Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Historic Market Size
- Global out of home advertising market 2017 - 2021
  - Table Historic Market Size - Data table on global out of home advertising market 2017 - 2021 ($ million)
- Platform Segment Analysis 2017 - 2021
  - Table Historic Market Size - Platform Segment 2017 - 2021 ($ million)
- Type Segment Analysis 2017 - 2021
  - Table Historic Market Size - Type Segment 2017 - 2021 ($ million)
- Geography Segment Analysis 2017 - 2021
  - Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
- Country Segment Analysis 2017 - 2021
  - Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2022 and 2027
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers - Impact of key factors in 2022 and 2027
- Bargaining power of suppliers
  - Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
- Threat of new entrants
  - Table Threat of new entrants - Impact of key factors in 2022 and 2027
- Threat of substitutes
  - Table Threat of substitutes - Impact of key factors in 2022 and 2027
- Threat of rivalry
  - Table Threat of rivalry - Impact of key factors in 2022 and 2027
- Market condition
  - Table Chart on Market condition - Five forces 2022 and 2027
Market Segmentation by Platform
- Market segments
  - Table Chart on Platform - Market share 2022-2027 (%)
  - Table Data Table on Platform - Market share 2022-2027 (%)
- Comparison by Platform
  - Table Chart on Comparison by Platform
  - Table Data Table on Comparison by Platform
- Physical outdoor advertising - Market size and forecast 2022-2027
  - Table Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
- Digital outdoor advertising - Market size and forecast 2022-2027
  - Table Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
- Market opportunity by Platform
  - Table Market opportunity by Platform ($ million)
Market Segmentation by Type
- Market segments
  - Table Chart on Type - Market share 2022-2027 (%)
  - Table Data Table on Type - Market share 2022-2027 (%)
- Comparison by Type
  - Table Chart on Comparison by Type
  - Table Data Table on Comparison by Type
- Billboards - Market size and forecast 2022-2027
  - Table Chart on Billboards - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Billboards - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Billboards - Year-over-year growth 2022-2027 (%)
- Shelters - Market size and forecast 2022-2027
  - Table Chart on Shelters - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Shelters - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Shelters - Year-over-year growth 2022-2027 (%)
- Transit displays - Market size and forecast 2022-2027
  - Table Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Transit displays - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
- Street furniture - Market size and forecast 2022-2027
  - Table Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Street furniture - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
- Market opportunity by Type
  - Table Market opportunity by Type ($ million)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2022-2027 (%)
  - Table Data Table on Market share by geography 2022-2027 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- North America - Market size and forecast 2022-2027
  - Table Chart on North America - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
  - Table Chart on North America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on North America - Year-over-year growth 2022-2027 (%)
- Europe - Market size and forecast 2022-2027
  - Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Europe - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
- APAC - Market size and forecast 2022-2027
  - Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  - Table Chart on APAC - Year-over-year growth 2022-2027 (%)
  - Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
- South America - Market size and forecast 2022-2027
  - Table Chart on South America - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
  - Table Chart on South America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on South America - Year-over-year growth 2022-2027 (%)
- Middle East and Africa - Market size and forecast 2022- 2027
  - Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- US - Market size and forecast 2022-2027
  - Table Chart on US - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on US - Market size and forecast 2022-2027 ($ million)
  - Table Chart on US - Year-over-year growth 2022-2027 (%)
  - Table Data Table on US - Year-over-year growth 2022-2027 (%)
- China - Market size and forecast 2022-2027
  - Table Chart on China - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on China - Market size and forecast 2022-2027 ($ million)
  - Table Chart on China - Year-over-year growth 2022-2027 (%)
  - Table Data Table on China - Year-over-year growth 2022-2027 (%)
- Germany - Market size and forecast 2022-2027
  - Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Germany - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
- UK - Market size and forecast 2022-2027
  - Table Chart on UK - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
  - Table Chart on UK - Year-over-year growth 2022-2027 (%)
  - Table Data Table on UK - Year-over-year growth 2022-2027 (%)
- Japan - Market size and forecast 2022-2027
  - Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Japan - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ million)
Drivers, Challenges, and Trends
- Market drivers
  - Growing penetration of light-emitting diode (LED) mobile billboards
  - Growing advertisements through vehicle wrapping
  - Increased benefits of outdoor advertisements over traditional advertisements
- Market challenges
  - Growing popularity of digital marketing
  - Growing e-commerce market
  - Increasing use of native advertising in print advertisements
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2022 and 2027
- Market trends
  - Use of analytics to increase advertisements effectiveness
  - Advent of AI in OOH advertising
  - Integration of outdoor advertisements with mobile phones
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Adams Outdoor Advertising
  - Table Adams Outdoor Advertising - Overview
  - Table Adams Outdoor Advertising - Product / Service
  - Table Adams Outdoor Advertising - Key offerings
- APG SGA Allgemeine Plakatgesellschaft AG
  - Table APG SGA Allgemeine Plakatgesellschaft AG - Overview
  - Table APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
  - Table APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
- Asiaray Media Group
  - Table Asiaray Media Group - Overview
  - Table Asiaray Media Group - Business segments
  - Table Asiaray Media Group - Key offerings
  - Table Asiaray Media Group - Segment focus
- Burkhart Advertising Inc.
  - Table Burkhart Advertising Inc. - Overview
  - Table Burkhart Advertising Inc. - Product / Service
  - Table Burkhart Advertising Inc. - Key offerings
- Clear Channel Outdoor Holdings Inc.
  - Table Clear Channel Outdoor Holdings Inc. - Overview
  - Table Clear Channel Outdoor Holdings Inc. - Business segments
  - Table Clear Channel Outdoor Holdings Inc. - Key offerings
  - Table Clear Channel Outdoor Holdings Inc. - Segment focus
- Daktronics Inc.
  - Table Daktronics Inc. - Overview
  - Table Daktronics Inc. - Business segments
  - Table Daktronics Inc. - Key news
  - Table Daktronics Inc. - Key offerings
  - Table Daktronics Inc. - Segment focus
- Drury Displays Inc.
  - Table Drury Displays Inc. - Overview
  - Table Drury Displays Inc. - Product / Service
  - Table Drury Displays Inc. - Key offerings
- Fairway Outdoor LLC
  - Table Fairway Outdoor LLC - Overview
  - Table Fairway Outdoor LLC - Product / Service
  - Table Fairway Outdoor LLC - Key offerings
- Global Media and Entertainment Ltd.
  - Table Global Media and Entertainment Ltd. - Overview
  - Table Global Media and Entertainment Ltd. - Product / Service
  - Table Global Media and Entertainment Ltd. - Key offerings
- IZON Global Media
  - Table IZON Global Media - Overview
  - Table IZON Global Media - Product / Service
  - Table IZON Global Media - Key offerings
- JCDecaux SE
  - Table JCDecaux SE - Overview
  - Table JCDecaux SE - Business segments
  - Table JCDecaux SE - Key news
  - Table JCDecaux SE - Key offerings
  - Table JCDecaux SE - Segment focus
- Lamar Advertising Co.
  - Table Lamar Advertising Co. - Overview
  - Table Lamar Advertising Co. - Product / Service
  - Table Lamar Advertising Co. - Key offerings
- Lightbox OOH Video Network
  - Table Lightbox OOH Video Network - Overview
  - Table Lightbox OOH Video Network - Product / Service
  - Table Lightbox OOH Video Network - Key offerings
- OUTFRONT Media Inc.
  - Table OUTFRONT Media Inc. - Overview
  - Table OUTFRONT Media Inc. - Business segments
  - Table OUTFRONT Media Inc. - Key offerings
  - Table OUTFRONT Media Inc. - Segment focus
- Stroer SE and Co. KGaA
  - Table Stroer SE and Co. KGaA - Overview
  - Table Stroer SE and Co. KGaA - Business segments
  - Table Stroer SE and Co. KGaA - Key offerings
  - Table Stroer SE and Co. KGaA - Segment focus
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations