Global Higher Education Testing and Assessment Market 2025-2029

Higher Education Testing And Assessment Market 2025-2029

The higher education testing and assessment market is forecasted to grow by $ 7570.4 mn during 2024-2029, accelerating at a CAGR of 6.6% % during the forecast period. The report on the higher education testing and assessment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by transition of educational institutions to formative assessment, rigorous process of admission, and rising demand for customized learning.

Technavio's higher education testing and assessment market is segmented as below:

By Product

• Academic
• Non-academic

By End-user

• Educational institutions
• Universities
• Training organizations
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the evolving role of educational technologies as one of the prime reasons driving the higher education testing and assessment market growth during the next few years. Also, increasing adoption of digital badges and increasing emphasis on formative learning tools will lead to sizable demand in the market.

The report on the higher education testing and assessment market covers the following areas:

• Higher Education Testing And Assessment Market sizing
• Higher Education Testing And Assessment Market forecast
• Higher Education Testing And Assessment Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading higher education testing and assessment market vendors that include Apperson Inc., Aptech Ltd., Coursera Inc., Educational Testing Service, Gradeup Assignment, Harver B.V., LearningRx Inc., McGraw Hill LLC, Mercer LLC, Mindlogicx, Ntalents, Oxford Learning Centers Inc., Pearson Plc, Scantron Inc., The Training Box Ltd., Turning Technologies LLC., Wheebox, and ZandaX. Also, the higher education testing and assessment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.