Global Herbal Supplements Market 2024-2028

Global Herbal Supplements Market 2024-2028


The herbal supplements market is forecasted to grow by USD 32.87 bn during 2023-2028, accelerating at a CAGR of 6.68% during the forecast period. The report on the herbal supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing awareness about natural and holistic approaches to health and wellness, increase in aging population, and rise in shift in consumer preferences towards natural and organic products.

Technavio's herbal supplements market is segmented as below:

By Distribution Channel

Offline

Online

By Formulation

Capsules

Tablets

Powders

Others

By Geography

North America

Europe

Asia

Rest of World (ROW)

This study identifies the growing trend towards personalized nutrition and wellness solutions as one of the prime reasons driving the herbal supplements market growth during the next few years. Also, rise in popularity of apoptogenic herbs and functional herbal ingredients and increasing emphasis on scientific validation and evidence-based research on herbal supplements will lead to sizable demand in the market.

The report on the herbal supplements market covers the following areas:

Herbal supplements market sizing

Herbal supplements market forecast

Herbal supplements market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading herbal supplements market vendors that include Archer Daniels Midland Co., Arizona Natural Products, Bio Botanica Inc., Gaia Herbs Inc., Glanbia plc, Herb Pharm, Herbalife International of America Inc., Kirin Holdings Co. Ltd., Natures Bounty, Nestle SA, Otsuka Holdings Co. Ltd., Pharma Nord Inc., Ricola Group AG, The Clorox Co., and The Procter and Gamble Co.. Also, the herbal supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Formulation
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global herbal supplements market 2018 - 2022
      • Table Historic Market Size - Data table on global herbal supplements market 2018 - 2022 ($ billion)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
    • Formulation Segment Analysis 2018 - 2022
      • Table Historic Market Size - Formulation Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Formulation
    • Market segments
      • Table Chart on Formulation - Market share 2023-2028 (%)
      • Table Data Table on Formulation - Market share 2023-2028 (%)
    • Comparison by Formulation
      • Table Chart on Comparison by Formulation
      • Table Data Table on Comparison by Formulation
    • Capsules - Market size and forecast 2023-2028
      • Table Chart on Capsules - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Capsules - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Capsules - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Capsules - Year-over-year growth 2023-2028 (%)
    • Tablets - Market size and forecast 2023-2028
      • Table Chart on Tablets - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Tablets - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Tablets - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Tablets - Year-over-year growth 2023-2028 (%)
    • Powders - Market size and forecast 2023-2028
      • Table Chart on Powders - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Powders - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Powders - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Powders - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Formulation
      • Table Market opportunity by Formulation ($ billion)
      • Table Data Table on Market opportunity by Formulation ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • Asia - Market size and forecast 2023-2028
      • Table Chart on Asia - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Asia - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Asia - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Asia - Year-over-year growth 2023-2028 (%)
    • Rest of World (ROW) - Market size and forecast 2023- 2028
      • Table Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing awareness about natural and holistic approaches to health and wellness
      • Increase in aging population
    • Market challenges
      • Stringent regulation on herbal supplements
      • Drug interactions and side effects of herbal supplements
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing trend towards personalized nutrition and wellness solutions
      • Rise in popularity of apoptogenic herbs and functional herbal ingredients
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Archer Daniels Midland Co.
      • Table Archer Daniels Midland Co. - Overview
      • Table Archer Daniels Midland Co. - Business segments
      • Table Archer Daniels Midland Co. - Key offerings
      • Table Archer Daniels Midland Co. - Segment focus
    • Arizona Natural Products
      • Table Arizona Natural Products - Overview
      • Table Arizona Natural Products - Product / Service
      • Table Arizona Natural Products - Key offerings
    • Bio Botanica Inc.
      • Table Bio Botanica Inc. - Overview
      • Table Bio Botanica Inc. - Product / Service
      • Table Bio Botanica Inc. - Key offerings
    • Gaia Herbs Inc.
      • Table Gaia Herbs Inc. - Overview
      • Table Gaia Herbs Inc. - Product / Service
      • Table Gaia Herbs Inc. - Key offerings
    • Glanbia plc
      • Table Glanbia plc - Overview
      • Table Glanbia plc - Business segments
      • Table Glanbia plc - Key news
      • Table Glanbia plc - Key offerings
      • Table Glanbia plc - Segment focus
    • Herb Pharm
      • Table Herb Pharm - Overview
      • Table Herb Pharm - Product / Service
      • Table Herb Pharm - Key offerings
    • Herbalife International of America Inc.
      • Table Herbalife International of America Inc. - Overview
      • Table Herbalife International of America Inc. - Product / Service
      • Table Herbalife International of America Inc. - Key offerings
    • Kirin Holdings Co. Ltd.
      • Table Kirin Holdings Co. Ltd. - Overview
      • Table Kirin Holdings Co. Ltd. - Business segments
      • Table Kirin Holdings Co. Ltd. - Key offerings
      • Table Kirin Holdings Co. Ltd. - Segment focus
    • Natures Bounty
      • Table Natures Bounty - Overview
      • Table Natures Bounty - Product / Service
      • Table Natures Bounty - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Segment focus
    • Pharma Nord Inc.
      • Table Pharma Nord Inc. - Overview
      • Table Pharma Nord Inc. - Product / Service
      • Table Pharma Nord Inc. - Key offerings
    • Ricola Group AG
      • Table Ricola Group AG - Overview
      • Table Ricola Group AG - Product / Service
      • Table Ricola Group AG - Key offerings
    • The Clorox Co.
      • Table The Clorox Co. - Overview
      • Table The Clorox Co. - Business segments
      • Table The Clorox Co. - Key offerings
      • Table The Clorox Co. - Segment focus
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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