Global Hard Seltzer Market 2022-2026

Global Hard Seltzer Market 2022-2026

Technavio has been monitoring the hard seltzer market and it is poised to grow by $1 bn during 2022-2026, accelerating at a CAGR of 13.59% during the forecast period. Our report on the hard seltzer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand from millennials, new product launches, and rising demand for low-calorie alcoholic beverages.

The hard seltzer market analysis includes the distribution channel segment and geographic landscape.

Technavio's hard seltzer market is segmented as below:

By Distribution Channel

  • Off-trade
  • On-trade
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing prevalence of online sales as one of the prime reasons driving the hard seltzer market growth during the next few years. Also, product innovations and increased M&A activities will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the hard seltzer market covers the following areas:
  • Hard seltzer market sizing
  • Hard seltzer market forecast
  • Hard seltzer market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hard seltzer market vendors that include Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC, Heineken NV, Kona Gold Beverage Inc., Lift Bridge Brewing Co., Mark Anthony Brands Inc., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Nude Beverages, Retail Services and Systems Inc., San Juan Seltzer Inc., The Coca Cola Co., and Kopparberg Cider of Sweden Ltd. Also, the hard seltzer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Off-trade - Market size and forecast 2021-2026
      • Table Chart on Off-trade - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Off-trade - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Off-trade - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Off-trade - Year-over-year growth 2021-2026 (%)
    • On-trade - Market size and forecast 2021-2026
      • Table Chart on On-trade - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on On-trade - Market size and forecast 2021-2026 ($ million)
      • Table Chart on On-trade - Year-over-year growth 2021-2026 (%)
      • Table Data Table on On-trade - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Canada - Market size and forecast 2021-2026
      • Table Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing demand from millennials
      • New product launches
    • Market challenges
      • Campaigns against alcohol consumption
      • Presence of alternatives
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Increasing prevalence of online sales
      • Product innovations
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Boston Beer Co. Inc.
      • Table Boston Beer Co. Inc. - Overview
      • Table Boston Beer Co. Inc. - Product / Service
      • Table Boston Beer Co. Inc. - Key offerings
    • Constellation Brands Inc.
      • Table Constellation Brands Inc. - Overview
      • Table Constellation Brands Inc. - Business segments
      • Table Constellation Brands Inc. - Key offerings
      • Table Constellation Brands Inc. - Segment focus
    • Diageo Plc
      • Table Diageo Plc - Overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Key offerings
      • Table Diageo Plc - Segment focus
    • Hard Seltzer Beverage Company LLC
      • Table Hard Seltzer Beverage Company LLC - Overview
      • Table Hard Seltzer Beverage Company LLC - Product / Service
      • Table Hard Seltzer Beverage Company LLC - Key offerings
    • Heineken NV
      • Table Heineken NV - Overview
      • Table Heineken NV - Business segments
      • Table Heineken NV - Key offerings
      • Table Heineken NV - Segment focus
    • Kopparberg Cider of Sweden Ltd.
      • Table Kopparberg Cider of Sweden Ltd. - Overview
      • Table Kopparberg Cider of Sweden Ltd. - Product / Service
      • Table Kopparberg Cider of Sweden Ltd. - Key offerings
    • Mark Anthony Brands International Unlimited Co.
      • Table Mark Anthony Brands International Unlimited Co. - Overview
      • Table Mark Anthony Brands International Unlimited Co. - Product / Service
      • Table Mark Anthony Brands International Unlimited Co. - Key offerings
    • Molson Coors Beverage Co.
      • Table Molson Coors Beverage Co. - Overview
      • Table Molson Coors Beverage Co. - Business segments
      • Table Molson Coors Beverage Co. - Key offerings
      • Table Molson Coors Beverage Co. - Segment focus
    • San Juan Seltzer Inc.
      • Table San Juan Seltzer Inc. - Overview
      • Table San Juan Seltzer Inc. - Product / Service
      • Table San Juan Seltzer Inc. - Key offerings
    • The Coca Cola Co.
      • Table The Coca Cola Co. - Overview
      • Table The Coca Cola Co. - Business segments
      • Table The Coca Cola Co. - Key news
      • Table The Coca Cola Co. - Key offerings
      • Table The Coca Cola Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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