Global Hair Styling Equipment Market 2024-2028

Global Hair Styling Equipment Market 2024-2028


The hair styling equipment market is forecasted to grow by USD 3714.6 mn during 2023-2028, accelerating at a CAGR of 4.83% during the forecast period. The report on the hair styling equipment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing advantage of hair styling equipment, product innovations leading to portfolio extension and product premiumization, and evolving fashion trends in hair styling.

Technavio's hair styling equipment market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By End-user
  • Professional
  • Individual
By Product
  • Dryer
  • Straightener
  • Styler
By Technology
  • Corded
  • Cordless
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • Middle East and Africa
  • South America
This study identifies the increasing use of social media marketing as one of the prime reasons driving the hair styling equipment market growth during the next few years. Also, increasing adoption of product bundling by vendors and growing popularity of portable hair styling equipment will lead to sizable demand in the market.

The report on the hair styling equipment market covers the following areas:
  • Hair styling equipment market sizing
  • Hair styling equipment market forecast
  • Hair styling equipment market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hair styling equipment market vendors that include Andis Co., Beauty Elite Group, Conair Corp., Coty Inc., Dafni Hair, Deva Concepts LLC, Drybar Holdings LLC, Dyson Group Co., Elchim Spa, Farouk Systems Inc., Hamilton Beach Brands Holding Co., Havells India Ltd., Helen of Troy Ltd., John Paul Mitchell Systems, Koninklijke Philips N.V., LVMH Group., Panasonic Holdings Corp., Spectrum Brands Holdings Inc., Tescom Denki Co. Ltd., and The Procter and Gamble Co.. Also, the hair styling equipment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Hair Styling Equipment Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Hair Styling Equipment Market 2018 - 2022 ($ million)
    • Distribution Channel segment analysis 2018 - 2022
    • End-user segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Technology segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Professional - Market size and forecast 2023-2028
      • Table Data Table on Professional - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Professional - Year-over-year growth 2023-2028 (%)
    • Individual - Market size and forecast 2023-2028
      • Table Data Table on Individual - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Individual - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Dryer - Market size and forecast 2023-2028
      • Table Data Table on Dryer - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Dryer - Year-over-year growth 2023-2028 (%)
    • Straightener - Market size and forecast 2023-2028
      • Table Data Table on Straightener - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Straightener - Year-over-year growth 2023-2028 (%)
    • Styler - Market size and forecast 2023-2028
      • Table Data Table on Styler - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Styler - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Technology
    • Market segments
      • Table Data Table on Technology - Market share 2023-2028 (%)
    • Comparison by Technology
      • Table Data Table on Comparison by Technology
    • Corded - Market size and forecast 2023-2028
      • Table Data Table on Corded - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Corded - Year-over-year growth 2023-2028 (%)
    • Cordless - Market size and forecast 2023-2028
      • Table Data Table on Cordless - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Cordless - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Technology
      • Table Data Table on Market opportunity by Technology ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing advantage of hair styling equipment
      • Product innovations leading to portfolio extension and product premiumization
      • Evolving fashion trends in hair styling
    • Market challenges
      • Availability of counterfeit products
      • Rising demand for haircare products
      • Growing preference for DIY hair styling tools at home
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increasing use of social media marketing
      • Increasing adoption of product bundling by vendors
      • Growing popularity of portable hair styling equipment
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Conair Corp.
    • Dyson Group Co.
    • Havells India Ltd.
    • Helen of Troy Ltd.
    • Koninklijke Philips N.V.
    • LVMH Group.
    • Panasonic Holdings Corp.
    • Spectrum Brands Holdings Inc.
    • Tescom Denki Co. Ltd.
    • The Procter and Gamble Co.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings