Global Guitar Market 2024-2028

Global Guitar Market 2024-2028


The guitar market is forecasted to grow by USD 1840.6 mn during 2023-2028, accelerating at a CAGR of 7.02% during the forecast period. The report on the guitar market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing popularity of music-related leisure activities, growing celebrity endorsements, and music teaching classes as a co-curricular activity in educational institutions.

Technavio's guitar market is segmented as below:

By Type
  • Acoustic
  • Electric
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing online retailing as one of the prime reasons driving the guitar market growth during the next few years. Also, rising demand for guitars made of eco-friendly raw materials and digital integration in guitars will lead to sizable demand in the market.

The report on the guitar market covers the following areas:
  • Guitar market sizing
  • Guitar market forecast
  • Guitar market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading guitar market vendors that include Armadillo Enterprises Inc., Astha Guitars, B.C. Rich LLC, C. F. Martin and Co. Inc., CorTek Corp., Fender Musical Instruments Corp., G and L Musical Instruments, Gibson Brands Inc., Godin Guitars, HOSHINO GAKKI Co. Ltd., Karl Hofner GmbH and Co. KG, Kiesel Guitars, Paul Reed Smith Guitars, Rickenbacker International Corp., Roland Corp., Schecter Guitar Research Inc., TAKAMINE GAKKI CO. LTD., Taylor Listug Inc., The ESP Guitar Co., and Yamaha Corp.. Also, the guitar market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Guitar Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Guitar Market 2018 - 2022 ($ million)
    • Type segment analysis 2018 - 2022
    • Distribution Channel segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Acoustic - Market size and forecast 2023-2028
      • Table Data Table on Acoustic - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Acoustic - Year-over-year growth 2023-2028 (%)
    • Electric - Market size and forecast 2023-2028
      • Table Data Table on Electric - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Electric - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing popularity of music-related leisure activities
      • Growing celebrity endorsements
      • Music teaching classes as a co-curricular activity in educational institutions
    • Market challenges
      • Long replacement cycle of guitars
      • Increasing adoption of music production software
      • Stringent government regulations on procurement of rosewood
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Growing online retailing
      • Rising demand for guitars made of eco-friendly raw materials
      • Digital integration in guitars
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • C. F. Martin and Co. Inc.
    • CorTek Corp.
    • Fender Musical Instruments Corp.
    • G and L Musical Instruments
    • Gibson Brands Inc.
    • Godin Guitars
    • HOSHINO GAKKI Co. Ltd.
    • Karl Hofner GmbH and Co. KG
    • Kiesel Guitars
    • Paul Reed Smith Guitars
    • Rickenbacker International Corp.
    • Roland Corp.
    • Schecter Guitar Research Inc.
    • Taylor Listug Inc.
    • Yamaha Corp.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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