Global Gift Card Market 2025-2029

Gift Card Market 2025-2029


The gift card market is forecasted to grow by USD 1331.3 bn during 2024-2029, accelerating at a CAGR of 15.4% during the forecast period. The report on the gift card market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth of e-commerce sector, increase in gifting culture, and gift cards as strategy for brand building.

Technavio's gift card market is segmented as below:

By Type
  • E-gifts cards
  • Physical gift cards
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the rise of open-loop gift cards as one of the prime reasons driving the gift card market growth during the next few years. Also, new gift card product launch by market vendors and increase in demand for recyclable bio-based plastic gift cards will lead to sizable demand in the market.

The report on the gift card market covers the following areas:
  • Gift Card Market sizing
  • Gift Card Market forecast
  • Gift Card Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gift card market vendors that include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.. Also, the gift card market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Gift Card Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Gift Card Market 2019 - 2023 ($ billion)
    • Type segment analysis 2019 - 2023
    • Distribution Channel segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Global Gift Card Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • E-gifts cards - Market size and forecast 2024-2029
      • Table Data Table on E-gifts cards - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on E-gifts cards - Year-over-year growth 2024-2029 (%)
    • Physical gift cards - Market size and forecast 2024-2029
      • Table Data Table on Physical gift cards - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Physical gift cards - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2024-2029
      • Table Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Offline - Year-over-year growth 2024-2029 (%)
    • Online - Market size and forecast 2024-2029
      • Table Data Table on Online - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Online - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • Australia - Market size and forecast 2024-2029
      • Table Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Australia - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Saudi Arabia - Market size and forecast 2024-2029
      • Table Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
    • Brazil - Market size and forecast 2024-2029
      • Table Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Brazil - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growth of e-commerce sector
      • Increase in gifting culture
      • Gift cards as strategy for brand building
    • Market challenges
      • Additional loss of money in using gift cards
      • Impersonal nature of gift cards
      • Growing concern related to use of plastics
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Rise of open-loop gift cards
      • New gift card product launch by market vendors
      • Increase in demand for recyclable bio-based plastic gift cards
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Alighieri
    • Blackhawk Network Holdings Inc.
    • Card USA Inc
    • Duracard Plastic Cards
    • Fidelity National Information Services Inc.
    • Fiserv Inc.
    • FleetCor Technologies Inc.
    • Givex Corp.
    • InComm Payments
    • JIFITI PRODUCTS
    • Kindcard Inc.
    • PineLabs Pvt. Ltd.
    • Plastek Card Solutions Inc.
    • Square Inc.
    • Tele Pak Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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