Global Gift Card Market 2024-2028

Global Gift Card Market 2024-2028


The gift card market is forecasted to grow by USD 1100 mn during 2023-2028, accelerating at a CAGR of 14.46% during the forecast period. The report on the gift card market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growth of the e-commerce sector, an increase in gifting culture, and gift cards as a strategy for brand building.

Technavio's gift card market is segmented as below:

By Type
  • E-gifts cards
  • Physical gift cards
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the rise of open-loop gift cards as one of the prime reasons driving the gift card market growth during the next few years. Also, new gift card product launches by market vendors and an increase in demand for recyclable bio-based plastic gift cards will lead to sizable demand in the market.

The report on the gift card market covers the following areas:
  • Gift card market sizing
  • Gift card market forecast
  • Gift card market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gift card market vendors that include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.. Also, the gift card market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global gift card market 2018 - 2022
      • Table Historic Market Size – Data Table on global gift card market 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • E-gifts cards - Market size and forecast 2023-2028
      • Table Chart on E-gifts cards - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on E-gifts cards - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on E-gifts cards - Year-over-year growth 2023-2028 (%)
      • Table Data Table on E-gifts cards - Year-over-year growth 2023-2028 (%)
    • Physical gift cards - Market size and forecast 2023-2028
      • Table Chart on Physical gift cards - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Physical gift cards - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Physical gift cards - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Physical gift cards - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Australia - Market size and forecast 2023-2028
      • Table Chart on Australia - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Australia - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Australia - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Australia - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growth of e-commerce sector
      • Increase in gifting culture
      • Gift cards as strategy for brand building
    • Market challenges
      • Additional loss of money in using gift cards
      • Impersonal nature of gift cards
      • Growing concern related to use of plastics
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rise of open-loop gift cards
      • New gift card product launches by market vendors
      • Increase in demand for recyclable bio-based plastic gift cards
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alighieri
      • Table Alighieri - Overview
      • Table Alighieri - Product / Service
      • Table Alighieri - Key offerings
    • Blackhawk Network Holdings Inc.
      • Table Blackhawk Network Holdings Inc. - Overview
      • Table Blackhawk Network Holdings Inc. - Product / Service
      • Table Blackhawk Network Holdings Inc. - Key offerings
    • Card USA Inc
      • Table Card USA Inc - Overview
      • Table Card USA Inc - Product / Service
      • Table Card USA Inc - Key offerings
    • Duracard Plastic Cards
      • Table Duracard Plastic Cards - Overview
      • Table Duracard Plastic Cards - Product / Service
      • Table Duracard Plastic Cards - Key offerings
    • Fidelity National Information Services Inc.
      • Table Fidelity National Information Services Inc. - Overview
      • Table Fidelity National Information Services Inc. - Business segments
      • Table Fidelity National Information Services Inc. - Key news
      • Table Fidelity National Information Services Inc. - Key offerings
      • Table Fidelity National Information Services Inc. - Segment focus
    • Fiserv Inc.
      • Table Fiserv Inc. - Overview
      • Table Fiserv Inc. - Business segments
      • Table Fiserv Inc. - Key offerings
      • Table Fiserv Inc. - Segment focus
    • FleetCor Technologies Inc.
      • Table FleetCor Technologies Inc. - Overview
      • Table FleetCor Technologies Inc. - Business segments
      • Table FleetCor Technologies Inc. - Key offerings
      • Table FleetCor Technologies Inc. - Segment focus
    • Givex Corp.
      • Table Givex Corp. - Overview
      • Table Givex Corp. - Product / Service
      • Table Givex Corp. - Key offerings
    • InComm Payments
      • Table InComm Payments - Overview
      • Table InComm Payments - Product / Service
      • Table InComm Payments - Key offerings
    • JIFITI PRODUCTS
      • Table JIFITI PRODUCTS - Overview
      • Table JIFITI PRODUCTS - Product / Service
      • Table JIFITI PRODUCTS - Key offerings
    • Kindcard Inc.
      • Table Kindcard Inc. - Overview
      • Table Kindcard Inc. - Product / Service
      • Table Kindcard Inc. - Key offerings
    • PineLabs Pvt. Ltd.
      • Table PineLabs Pvt. Ltd. - Overview
      • Table PineLabs Pvt. Ltd. - Product / Service
      • Table PineLabs Pvt. Ltd. - Key offerings
    • Plastek Card Solutions Inc.
      • Table Plastek Card Solutions Inc. - Overview
      • Table Plastek Card Solutions Inc. - Product / Service
      • Table Plastek Card Solutions Inc. - Key offerings
    • Square Inc.
      • Table Square Inc. - Overview
      • Table Square Inc. - Business segments
      • Table Square Inc. - Key offerings
      • Table Square Inc. - Segment focus
    • Tele Pak Inc.
      • Table Tele Pak Inc. - Overview
      • Table Tele Pak Inc. - Product / Service
      • Table Tele Pak Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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