Global Geomarketing Software Market 2024-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	168 Pages	TechNavio	February, 2024	INF18598399

Best Price Guarantee
Price	from $2,500
Length	168 Pages
Publisher	TechNavio
Published Date	February, 2024
SKU	INF18598399

Global Geomarketing Software Market 2024-2028

The geomarketing software market is forecasted to grow by USD 29.25 bn during 2023-2028, accelerating at a CAGR of 25.77% during the forecast period. The report on the geomarketing software market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing adoption of technologically advanced mobile devices, increasing use of location data-based decision-making, and the need to improve business efficiency.

Technavio's geomarketing software market is segmented as below:

By Location

Outdoor
Indoor

By Deployment

Cloud-based
On-premises

By Geographical Landscape

North America
APAC
Europe
Middle East and Africa
South America

This study identifies the advent of big data and location-based analytics as one of the prime reasons driving the geomarketing software market growth during the next few years. Also, the use of AI in geomarketing software for digital advertising and the evolution of programmatic advertisement buying will lead to sizable demand in the market.

The report on the geomarketing software market covers the following areas:

Geomarketing software market sizing
Geomarketing software market forecast
Geomarketing software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading geomarketing software market vendors that include Adobe Inc., Alphabet Inc., Bluedot Industries Pty Ltd., CartoDB Inc., Cisco Systems Inc., Egon Srl, Esri Global Inc., Galigeo SAS, GeoConcept SAS, International Business Machines Corp., Microsoft Corp., Nexiga GmbH, Oracle Corp., Qualcomm Inc., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH. Also, the geomarketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary – Chart on Market Overview
  - Table Executive Summary – Data Table on Market Overview
  - Table Executive Summary – Chart on Global Market Characteristics
  - Table Executive Summary – Chart on Market by Geography
  - Table Executive Summary – Chart on Market Segmentation by Location
  - Table Executive Summary – Chart on Market Segmentation by Deployment
  - Table Executive Summary – Chart on Incremental Growth
  - Table Executive Summary – Data Table on Incremental Growth
  - Table Executive Summary – Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2023
- Market outlook: Forecast for 2023-2028
  - Table Chart on Global - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
  - Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Historic Market Size
- Global geomarketing software market 2018 - 2022
  - Table Historic Market Size – Data Table on global geomarketing software market 2018 - 2022 ($ million)
- Location Segment Analysis 2018 - 2022
  - Table Historic Market Size – Location Segment 2018 - 2022 ($ million)
- Deployment Segment Analysis 2018 - 2022
  - Table Historic Market Size – Deployment Segment 2018 - 2022 ($ million)
- Geography Segment Analysis 2018 - 2022
  - Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
- Country Segment Analysis 2018 - 2022
  - Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2023 and 2028
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- Bargaining power of suppliers
  - Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- Threat of new entrants
  - Table Threat of new entrants – Impact of key factors in 2023 and 2028
- Threat of substitutes
  - Table Threat of substitutes – Impact of key factors in 2023 and 2028
- Threat of rivalry
  - Table Threat of rivalry – Impact of key factors in 2023 and 2028
- Market condition
  - Table Chart on Market condition - Five forces 2023 and 2028
Market Segmentation by Location
- Market segments
  - Table Chart on Location - Market share 2023-2028 (%)
  - Table Data Table on Location - Market share 2023-2028 (%)
- Comparison by Location
  - Table Chart on Comparison by Location
  - Table Data Table on Comparison by Location
- Outdoor - Market size and forecast 2023-2028
  - Table Chart on Outdoor - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Outdoor - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Outdoor - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
- Indoor - Market size and forecast 2023-2028
  - Table Chart on Indoor - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Indoor - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Indoor - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Indoor - Year-over-year growth 2023-2028 (%)
- Market opportunity by Location
  - Table Market opportunity by Location ($ million)
  - Table Data Table on Market opportunity by Location ($ million)
Market Segmentation by Deployment
- Market segments
  - Table Chart on Deployment - Market share 2023-2028 (%)
  - Table Data Table on Deployment - Market share 2023-2028 (%)
- Comparison by Deployment
  - Table Chart on Comparison by Deployment
  - Table Data Table on Comparison by Deployment
- Cloud-based - Market size and forecast 2023-2028
  - Table Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
- On-premises - Market size and forecast 2023-2028
  - Table Chart on On-premises - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
  - Table Chart on On-premises - Year-over-year growth 2023-2028 (%)
  - Table Data Table on On-premises - Year-over-year growth 2023-2028 (%)
- Market opportunity by Deployment
  - Table Market opportunity by Deployment ($ million)
  - Table Data Table on Market opportunity by Deployment ($ million)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2023-2028 (%)
  - Table Data Table on Market share by geography 2023-2028 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- North America - Market size and forecast 2023-2028
  - Table Chart on North America - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
  - Table Chart on North America - Year-over-year growth 2023-2028 (%)
  - Table Data Table on North America - Year-over-year growth 2023-2028 (%)
- APAC - Market size and forecast 2023-2028
  - Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  - Table Chart on APAC - Year-over-year growth 2023-2028 (%)
  - Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
- Europe - Market size and forecast 2023-2028
  - Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Europe - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
- Middle East and Africa - Market size and forecast 2023- 2028
  - Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- South America - Market size and forecast 2023-2028
  - Table Chart on South America - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
  - Table Chart on South America - Year-over-year growth 2023-2028 (%)
  - Table Data Table on South America - Year-over-year growth 2023-2028 (%)
- US - Market size and forecast 2023-2028
  - Table Chart on US - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on US - Market size and forecast 2023-2028 ($ million)
  - Table Chart on US - Year-over-year growth 2023-2028 (%)
  - Table Data Table on US - Year-over-year growth 2023-2028 (%)
- China - Market size and forecast 2023-2028
  - Table Chart on China - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on China - Market size and forecast 2023-2028 ($ million)
  - Table Chart on China - Year-over-year growth 2023-2028 (%)
  - Table Data Table on China - Year-over-year growth 2023-2028 (%)
- Germany - Market size and forecast 2023-2028
  - Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Germany - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
- Japan - Market size and forecast 2023-2028
  - Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  - Table Chart on Japan - Year-over-year growth 2023-2028 (%)
  - Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
- UK - Market size and forecast 2023-2028
  - Table Chart on UK - Market size and forecast 2023-2028 ($ million)
  - Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
  - Table Chart on UK - Year-over-year growth 2023-2028 (%)
  - Table Data Table on UK - Year-over-year growth 2023-2028 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ million)
  - Table Data Tables on Market opportunity by geography ($ million)
Drivers, Challenges, and Trends
- Market drivers
  - Increasing adoption of technologically advanced mobile devices
  - Increasing use of location databased decision-making
  - Need to improve business efficiency
- Market challenges
  - Rise in privacy and security issues regarding sensitive data
  - System integration and interoperability issues
  - Lack of awareness about geomarketing among end-users
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2023 and 2028
- Market trends
  - Advent of big data and location-based analytics
  - Use of AI in geomarketing software for digital advertising
  - Evolution of programmatic advertisement buying
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Adobe Inc.
  - Table Adobe Inc. - Overview
  - Table Adobe Inc. - Business segments
  - Table Adobe Inc. - Key offerings
  - Table Adobe Inc. - Segment focus
- Alphabet Inc.
  - Table Alphabet Inc. - Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key news
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- Bluedot Industries Pty Ltd.
  - Table Bluedot Industries Pty Ltd. - Overview
  - Table Bluedot Industries Pty Ltd. - Product / Service
  - Table Bluedot Industries Pty Ltd. - Key offerings
- CartoDB Inc.
  - Table CartoDB Inc. - Overview
  - Table CartoDB Inc. - Product / Service
  - Table CartoDB Inc. - Key offerings
- Cisco Systems Inc.
  - Table Cisco Systems Inc. - Overview
  - Table Cisco Systems Inc. - Business segments
  - Table Cisco Systems Inc. - Key news
  - Table Cisco Systems Inc. - Key offerings
  - Table Cisco Systems Inc. - Segment focus
- Egon Srl
  - Table Egon Srl - Overview
  - Table Egon Srl - Product / Service
  - Table Egon Srl - Key offerings
- International Business Machines Corp.
  - Table International Business Machines Corp. - Overview
  - Table International Business Machines Corp. - Business segments
  - Table International Business Machines Corp. - Key news
  - Table International Business Machines Corp. - Key offerings
  - Table International Business Machines Corp. - Segment focus
- Microsoft Corp.
  - Table Microsoft Corp. - Overview
  - Table Microsoft Corp. - Business segments
  - Table Microsoft Corp. - Key news
  - Table Microsoft Corp. - Key offerings
  - Table Microsoft Corp. - Segment focus
- Nexiga GmbH
  - Table Nexiga GmbH - Overview
  - Table Nexiga GmbH - Product / Service
  - Table Nexiga GmbH - Key offerings
- Oracle Corp.
  - Table Oracle Corp. - Overview
  - Table Oracle Corp. - Business segments
  - Table Oracle Corp. - Key news
  - Table Oracle Corp. - Key offerings
  - Table Oracle Corp. - Segment focus
- Quuppa Oy
  - Table Quuppa Oy - Overview
  - Table Quuppa Oy - Product / Service
  - Table Quuppa Oy - Key offerings
- Reveal Mobile Inc.
  - Table Reveal Mobile Inc. - Overview
  - Table Reveal Mobile Inc. - Product / Service
  - Table Reveal Mobile Inc. - Key offerings
- Salesforce Inc.
  - Table Salesforce Inc. - Overview
  - Table Salesforce Inc. - Product / Service
  - Table Salesforce Inc. - Key news
  - Table Salesforce Inc. - Key offerings
- UrbiStat Srl
  - Table UrbiStat Srl - Overview
  - Table UrbiStat Srl - Product / Service
  - Table UrbiStat Srl - Key offerings
- WIGeoGIS Softwareerstellungs und Handels GmbH
  - Table WIGeoGIS Softwareerstellungs und Handels GmbH - Overview
  - Table WIGeoGIS Softwareerstellungs und Handels GmbH - Product / Service
  - Table WIGeoGIS Softwareerstellungs und Handels GmbH - Key offerings
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations